Legal Blogs for Business Development

Still questioning the impact of Social Media, specifically a ethically-sound, informative blog on your legal practice?  Wonder no more… According to Hubspot’s The 2012 State of Inbound Marketing, blogs and LinkedIn (a fabulous tool for disseminating your blog posts) are the top two online media accounts for generating new business.  The report shows that 57% of companies with a blog have acquired a customer from it — it’s time to bring your law firm into the realm of new media and countless business opportunities.  Of course, you must keep in mind that a legal blog needs to be educational and provide accurate, relevant information.

As with any marketing tool, consistency is key. Common sense dictates that the more often a law firm updates its blog, the more likely it is to generate a new client from the blog (or speaking appearances or increased exposure in a certain space, for example, and depending on the blog’s aim).  Several updates a week is ideal, but don’t despair: 2/3 of businesses who blog weekly found that the blog generated new business. Your Web Presence matters.