Content marketing isn’t just about words, it’s also about images. The old saying ‘a picture is worth a thousand words’ rings true for a reason. While many marketing agencies may lead law firms to believe that content marketing is all about pushing out content in the form of blog posts, this is just one aspect…
In today’s competitive legal market, just having a law firm or legal services website isn’t enough. Your law firm needs a website that captures your potential client’s attention and hooks them in, ensuring that they take the next step — contacting you. What do the most effective legal websites offer? High conversion rates, referring to…
These days, it isn’t a question of whether your potential clients are online, but rather what you are doing to reach them. Facebook, the world’s most popular social network, can be a great lead generation opportunity for the right kind of lawyer with the right kind of practice. That’s right, not every social network is…
Pay Per Click marketing. What IS this magical potion for getting to Page 1 of a Google or other search engine search? Essentially, it’s pay-to-play. If you spend enough money, your law firm’s website will end up on the first page of a Google search, with the designation of “Ad” next to your name. See…
Congrats to attorney Barry P. Goldberg on having his legal blog picked up by media outlets across the country! Our legal marketing blog is full of articles stressing the importance of quality content for your blog (read more on quality vs. quantity content marketing here). There is simply no denying that quality content will blow…
What many attorneys don’t get is that when it comes to content marketing (i.e. blogging), it is not just about quantity. In fact, quality is just as important. Google and the other search engines are getting smarter when it comes to sniffing out real, relevant content over mass-marketed, generic words that don’t provide the searcher…
If you’re even considering updating your website, consider no more — just do it. For many attorneys and businesses in the legal profession, their websites have been an afterthought. Not anymore. In 2016, websites are going to be a key component of driving new business to your firm. And not just any websites, but mobile…