Quality Content: Does It Matter?

What many attorneys don’t get is that when it comes to content marketing (i.e. blogging), it is not just about quantity. In fact, quality is just as important. Google and the other search engines are getting smarter when it comes to sniffing out real, relevant content over mass-marketed, generic words that don’t provide the searcher with the answers they are looking for. And if your content isn’t getting pulled up in search results, what’s the point?

Like you, we stumble across many law firm blogs that are clearly written by someone with very little (if any) understanding of the area of law on which they are writing. Or worse yet, blog posts that are clearly not unique to that firm. The content looks canned, unoriginal, and, essentially, cut and pasted from one law firm to another (with a few words changed here and there, such as the firm name and geographic location). Engaging in this type of content marketing by placing these types of blog posts on your website might save you a few books in the short-run, but will kill your online marketing strategy in the long run. Don’t believe us? Just ask Google.