The Importance of Visuals in a Content Marketing Campaign

Content marketing isn’t just about words, it’s also about images. The old saying ‘a picture is worth a thousand words’ rings true for a reason.

While many marketing agencies may lead law firms to believe that content marketing is all about pushing out content in the form of blog posts, this is just one aspect of the rather complicated search engine optimization and online marketing equation. And we say ‘complicated’ because it’s not just content, it’s the quality of your content that matters. In other words, those short, poorly written blog posts you’re paying a marketing firm to post on your law firm’s website really aren’t doing much for your website’s ranking or your SEO efforts. At WebPresence, Esq., our attorney-writers draft unique, high-quality content that is specific to your firm, your practice areas, and your short-and-long-term goals (SEO? Thought leadership? Media mentions?).

But back to images… Compelling visuals on your website, in your social media marketing campaign, and throughout your marketing efforts can be game changers. And by that, we mean true lead generators. Visuals can mean photos, memes, and/or video.