Lawyers: Think Before You Blog

Lawyers, are you thinking before you blog? By now, you’ve probably heard that if you’re not blogging for business development then your practice is slowly dying on the vine… While this may be a slight (just a slight!) exaggeration, maintaining an active blog is undoubtedly one effective way for a lawyer to enhance his or…

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Client References and Your Law Firm’s Online Presence

You may be convinced that your primary source of business is through word of mouth — and you may be right. However, recent research and online data tracking shows that your website is without question the number one resource for your potential client / media connection, referral source to learn more about you. In other words, before retaining your law firm’s services, your potential client is checking out your online presence… Your law firm website, your LinkedIn profile, your speaking engagements and article publications, and more.

If your website isn’t designed to draw prospective business in, or if your web presence isn’t geared to help potential clients find and positively evaluate you, you’re missing a huge opportunity.

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Kristen Marquis to Present at SDCBA on Business Development for Lawyers

If you will be in the San Diego area on March 26, 2014, stop by the San Diego County Bar Association for a great seminar on business development for lawyers! Or watch and learn on the live webcast. Click this link to learn more.

WebPresence, Esq.’s founder and practicing attorney Kristen Marquis will be one of five panel members sharing their experience and knowledge on how to build a successful law practice in today’s digital and competitive business climate. During Kristen’s segment, she will share tips on how to ethically and effectively use social media to expand your network, bring in new business, and masterfully enhance your online reputation.

Topics to be covered in the evening’s educational seminar:

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Can Your LinkedIn Profile Bring You New Business?

Let it be said again: LinkedIn is the must-use (and most used) social network for professionals. With over 200 million users, and 74 million of them in the US, there is no shortage of business development opportunities for the savvy lawyer. As with any marketing tool, LinkedIn is far more effective when you make the most of what it has to offer. In this post, we will explore “Who’s Viewed Your Profile” and it’s value to you as a practicing attorney looking to bring in new business.

Recently, LinkedIn changed the way Who’s Viewed My Profile displays in your settings (and if you are not regularly using this feature, start now!). LinkedIn has dramatically shortened the content shown in a Who’s Viewed My Profile shot. This means that, in about 8 succinct words, you need to explain what you do in a somewhat creative and eye-catching manner. Sound like too much to ask? Talk to us about updating your LinkedIn profile.

Professionals (your potential referral sources and clients) use LinkedIn to expand their networks. It’s up to you to — efficiently and without putting anyone to sleep — convince them that they should connect with you and potentially bring you their business. Your headline is your slogan. Make it count!

Below are a few examples of what doesn’t work for a LinkedIn ‘slogan’. Notice that headlines are cut off mid-sentence, leaving the guesswork up to the potential connection. In marketing, a brand (which is what you, the practicing attorney, are in today’s digital world) strives to avoid leaving the potential consumer with ambiguity as to the brand’s purpose or mission. Do not rely on your audience to accurately assume what you can do for them. Clearly, professionally, and creatively tell them.

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Why is Legal Blogging a Necessary Part of a Smart SEO Strategy for Lawyers?

Once upon a time, search engine optimization (SEO) was about stuffing web pages with key words and hiding links. Lawyers and other businesses flourished, bringing in tons of business through a few quick online searches.

Unfortunately, those days are over. Google has caught on to these ‘tactics’ and penalized (ab)users by dropping them off the top of search results. These days, securing page 1 search engine placement takes, in part, a refined and strategic approach centered on fresh, original content that provides value to visitors. Is your legal blog in line with this new way of online business development?

Is Content Quality that Important?

Yes, the quality of the content that your legal blog provides is crucial to your blog ability to drive new traffic to your website! Creating content for today’s SEO world means for more than traditional SEO practices (like on-page keyword optimization or link building).

Websites that offer visitors valuable content on a regular basis are going to be looked upon more favorably by Google, and will, in turn, appear higher in the search rankings.

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Why Do Lawyers Need to Have Google+ Profile?

 

It’s no secret that lawyers looking to increase their prospective client reach need to be on social media. Facebook, Twitter, LinkedIn, and of course, Google+ (G+). While not the most popular social network, G+ has about 29 million unique monthly users on its website and 41 million users on smartphones. In comparison, Facebook has 128 million monthly users on its website and 108 million on phones.

But perhaps more important than the number of monthly users is the machine that is behind Google+: Google.The most popular search engine in the US, Google has the ability to drive (or not drive) business to a lawyer’s website.

 

 

Why is Google+ is important for lawyers looking to strengthen their online presence, increase search engine rankings, and bring in new business? Read on…

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Ethical Rules in California Governing a Lawyer’s Online Presence

Wondering if your social media campaign (and that includes blogging!) is falling in line with the State Bar of California’s rules governing an attorney’s online presence? You aren’t alone.

WebPresence, Esq. focuses on attorney web marketing and provides services to attorneys throughout California and the United States. Licensed attorneys ourselves, we understand that a lawyer’s livelihood depends on compliance with their State Bar’s rules. We make every effort to ensure that our clients come into compliance and stay in compliance with the applicable California Rules of Professional Conduct.

Read on to learn a few rules relating to a California lawyer’s online presence…

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Business Development for Lawyers Course with Guest Presenter Kristen Marquis

In today’s business climate, almost every attorney (those working for the government aside) needs to be a rainmaker. This requires a level of social interaction many lawyers are not comfortable with, or excited about. Unfortunately, however, social networking for lawyers can no longer be avoided.

Social networking is a dual-edged sword. On one side, you have online networking (a strong online presence is a must for today’s attorney). With online networking, an attorney has the benefit of communicating ‘through’ the internet, and building one’s practice (referral and prospective client network) through LinkedIn, Twitter, Google+, Facebook, blogging, and the like… Many lawyers prefer this method to the other side of the sword: in-person, or offline networking.

Offline networking requires a degree of boldness and an infinite number of handshaking. One must attend networking events, join relevant organizations, host lunches, and the like. And, perhaps most important, one must be social. Offline networking, as with online networking, requires patience and diligence as a lawyer builds and tends to professional relationships.

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Santa Monica Bar Association’s Annual Dinner — Oct. 30th!

WebPresence, Esq. is pleased to be a sponsor of the Santa Monica Bar Association’s upcoming Annual Fall Dinner at Shutters on the Beach.  Join us on October 30, 2013, as we introduce the new Board of Trustees. The evening’s keynote speaker and honoree is Santa Monica Police Chief Jacqueline A. Seabrooks.

WebPresence, Esq. believes firmly in that lawyers interested business development must engage in social networking both on and off-line (aka over the web and in person). Increase your referral network and expand your potential client base on October 30th as you mingle with new and old friends alike. The evening will be filled with great food, music, and fun.

For more information on the event, see the flyer below or click this link to register directly. You can also contact WebPresence, Esq.’s founder, Kristen Marquis, an SMBA Board Member and Officer.

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6 Most Common SEO Mistakes that Can Affect Your Site Ranking

It’s true: today’s world of SEO, SMO, and HTML can be an overwhelming one; especially for lawyers with a busy law practice to run. Depending on what you read or who you talk to, high page rankings can feel like an impossible feat.  Sometimes, the best solution is to make sure that your current legal marketing plan isn’t hurting your law firm’s online presence. By first ensuring you’re not guilty of any of today’s most frequent SEO blunders, you can slowly move into creating an effective social media marketing plan.

Read on to learn a few of the most common SEO companies and legal marketers make in terms of on-site SEO…

1. The Overuse of Keywords

Keywords are a critical component of a great SEO campaign, but like many things, moderation is key. Use your researched keywords with precision and conciseness. Google and your potential clients know when they’re being scammed with too many key words.

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