Content Marketing – Why Law Firms Need It

Law firm marketing, like all professional services marketing, is in the midst of a digital revolution.  Traditional techniques for generating leads, cultivating prospects, and making connections are becoming less and less effective.  Today, many law firms are being found and vetted online.  Technology, your potential client’s immediate expectations, and changing demographics are driving professional services to the center of the online marketing environment.  Customers expect to be educated by searching brands (and yes, your law firm is a ‘brand’) and services that match their needs.  If your brand or content is nowhere to be found, your competitor will show up instead.  A growing number of firms are finding success with content marketing and promoting it through social media.  Those refusing to notice the change will find themselves at a disadvantage.

social-pageContent marketing (also referred to as education marketing) is the means of attracting clients and leading them to your company instead of paying to reach them.  It is the process of creating content that customers and clients want or need can be published or shared in any media format. Your law firm can create compelling and relevant messages by using a few basic guidelines in developing your own approach.

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10 Tips for Increasing Twitter Followers

You’ve probably heard by now that Social Media is an marketing avenue that lawyers can no longer avoid. From Facebook to LinkedIn, Google+ to Twitter, using social networks to enhance your reputation, build your practice, and strengthen existing professional relationships is a fact of biz dev life for the rainmaking lawyer.

But, like many attorneys, you may not have the time nor the understanding of social media to actually use it to your advantage. One option is to outsource your social media marketing to savvy legal marketers (talk to us about how that might look for your law firm). Another option is to spend the time each day to do it yourself. Continue reading for 15 tips on how to come up with interesting content for your law firm’s Twitter feed.

#1: Ask Questions

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Social Media For Lawyers: Ethics MCLE Presentation

California lawyers: Are you in need of filling 1 of your 4 hours of Ethics MCLE requirements? Tired of hearing about substance abuse and commingling funds? We’ve got your back.

Attorney and MCLE presenter Kristen Marquis will provide your law firm with an educational, interactive, and informative one hour of Legal Ethics credit while discussing how to use social media to promote your law practice, enhance your online and offline reputation, and increase your name recognition in front of your target audience (i.e. potential clients, other lawyers, the media, synergistic partners, etc…). The presentation has been approved by the State Bar of California for One Hour of Legal Ethics MCLE.

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Is Hiring Someone to Write Your Legal Blog Really Unethical?

Lately, there’s been a bunch of noise about dangers of “ghostwritten” legal blogs. Apparently, no one is safe and practicing attorneys are supposed to stop focusing on their practice to take time out to write informational, educational blog posts, engage on social media, and otherwise not bill out for their time. After weeks of reading about this, particularly rants by an individual who profits from having attorneys ‘write’ their own blogs, I decided to share my own thoughts on this matter, as both an attorney and the founder of a company who writes legal content on behalf of lawyers.

Argument #1 – Bad Content

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5 Common SEO Mistakes to Avoid

You’ve spent thousands of dollars creating a new website and it’s not bringing you any new business. You’re probably frustrated and ready to give up on the whole “building your online presence” thing. But before you do, call us for a free website consultation or review these tips for SEO mistakes to avoid (or do both!). These days, a practicing attorney just can’t get away without having a strong online presence.

 

Here are 5 common SEO mistakes to avoid.

1. Duplicate Content

Duplicate content in the context of search engine optimization (SEO) means the same content on more than one webpage (URL) within same or different domain (web site). Search engines can’t decide which content to index, eventually not showing either page in search results. Where do many attorneys get in trouble with this issue? Practice Areas. This can be avoided with properly-drafted content written by attorneys.

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It’s Confirmed: Clients Use Lawyer Review Sites to Find an Attorney

Yelp is the most trusted online review site for lawyers. This powerful statement comes from a recent survey by Software Advice (an online evaluation company for legal software) that shows how prospective clients use online review sites before hiring a lawyer. Other notable findings:

  1. 58% of individuals surveyed would turn to Yelp first to find and/or research a lawyer.
  2. The most important information to prospective clients is quality of service and years of legal experience.
  3. 70% of prospective clients will travel further to see an attorney with better online reviews.

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