Social Media Image Sizes – 2015

If you’re like us, you’re constantly refreshing your content — and your images — on your social networks. And if you’re also like us, you’re probably exhausted by trying to keep up with the various updates to cover photos, profile pictures, image headers, and more.

While the top social networks (LinkedIn, Google+, Facebook, Twitter) certainly have not made it easy for anyone to keep up with the constantly changing image sizing requirements, we have! This infograph lays out the logo / head shot sizing requirements for every social network that a social lawyer needs to be active on…

Say goodbye to stretched out / cropped / upside down logos that don’t serve to build your law firm’s brand and say hello to social networking for lawyers at its finest!

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Mobilegeddon: Is Your Website Prepared?

On April 21, 2015, Google will be making significant changes to its mobile search algorithm. The end result? Websites that are not mobile friendly will, essentially, be blacklisted.

Mobile friendly websites render different layouts depending on the size of the browser screen and with more and more individuals (prospective clients, potential business synergies, members of the media, etc…) accessing the web through their mobile devices, the decision by Google to promote websites that are mobile friendly makes sense.

The use of mobile devices is quickly surpassing PC usage, meaning law firms that don’t have mobile friendly websites are already at a disadvantage. After April 21, a non-mobile friendly website will just not appear in mobile search results. End of story.

Responsively Designed Websites

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How Can Lawyers Maximize LinkedIn?

LinkedIn, the go-to social media network for professionals, has quickly become a great resource for referrals and prospects for lawyers. According to a recent Mediapost survey, 9 out of 10 executives use LinkedIn and many in-house lawyers searched for outside counsel on LinkedIn.  Just as with in-person marketing, online marketing requslide1ires the thoughtful and strategic implementation of a few specific tools.

Read on for a few tips to maximize your LinkedIn presence and get the ROI that every biz dev savvy lawyer is looking for…

1. Complete your profile and optimize it for online searches.

Spend time sprucing up your LinkedIn profile. Include relevant information a potential client or connection might use to find you. Upload a professional head shot. Profiles with a professional picture increases views more than those with a logo or a company name.

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The Power of Facebook for Lawyers

A billion users worldwide have catapulted Facebook to be the leading giant in social networking. Indeed, a recent report by Business Insider Intelligence shows that Facebook is the social media Goliath that users prefer. Wanting to take advantage of these potential clients, many corporations and businesses have created their own Facebook pages to connect with their targeted audience. What’s more, the report shows that over 60% percent of Facebook users spend their time socializing on mobile devices, compared to a desktop or laptop and that US users spend an average of 40 minutes scrolling through their Facebook feed each day.

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The Growing Power of Online Reviews

When researching services or products online, it is common practice in our online world to perform a quick Google search for company or business reviews, including attorneys and law firms. Which leads us to ask: What does your online presence say about your practice?

A recent survey reported that 58% of the participants viewed Yelp, a popular social media tool that combines local reviews and networking functionality, as the number one and most trusted website for seeking for legal advice or representation.  Surprisingly, this tops other sites such as Avvo, Martindale-Hubbell and SuperLaywers as the go-to reference for lawyer reviews.

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What kind of information are your potential clients looking for on these review sites? Keep reading…

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Measuring Marketing Success with Social Media

You have selected the best social platforms for your brand (yes, your law firm is a brand), developed a plan and devoted time for client development, sharing your legal knowledge and building loyalty.  How do you determine if your social media marketing plan is successfully working for your law firm?

In the early stages of establishing your brand online, the goal is to build connections and relationships.  Of course, the leading social platforms (such as Facebook, Twitter, Linkedin, or Google+) all have their analytical tools to show that you are progressing on your social marketing plans.  However, there are other benchmarks that indicate you are bearing the fruits of your online marketing efforts.

Aside from metrics, number of likes, followers and people in your circles, here’s some ways you can tell that your law firm’s social media marketing is on its way to success:

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Content Marketing – Why Law Firms Need It

Law firm marketing, like all professional services marketing, is in the midst of a digital revolution.  Traditional techniques for generating leads, cultivating prospects, and making connections are becoming less and less effective.  Today, many law firms are being found and vetted online.  Technology, your potential client’s immediate expectations, and changing demographics are driving professional services to the center of the online marketing environment.  Customers expect to be educated by searching brands (and yes, your law firm is a ‘brand’) and services that match their needs.  If your brand or content is nowhere to be found, your competitor will show up instead.  A growing number of firms are finding success with content marketing and promoting it through social media.  Those refusing to notice the change will find themselves at a disadvantage.

social-pageContent marketing (also referred to as education marketing) is the means of attracting clients and leading them to your company instead of paying to reach them.  It is the process of creating content that customers and clients want or need can be published or shared in any media format. Your law firm can create compelling and relevant messages by using a few basic guidelines in developing your own approach.

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