Quality Content: Does It Matter?

What many attorneys don’t get is that when it comes to content marketing (i.e. blogging), it is not just about quantity. In fact, quality is just as important. Google and the other search engines are getting smarter when it comes to sniffing out real, relevant content over mass-marketed, generic words that don’t provide the searcher with the answers they are looking for. And if your content isn’t getting pulled up in search results, what’s the point?

Like you, we stumble across many law firm blogs that are clearly written by someone with very little (if any) understanding of the area of law on which they are writing. Or worse yet, blog posts that are clearly not unique to that firm. The content looks canned, unoriginal, and, essentially, cut and pasted from one law firm to another (with a few words changed here and there, such as the firm name and geographic location). Engaging in this type of content marketing by placing these types of blog posts on your website might save you a few books in the short-run, but will kill your online marketing strategy in the long run. Don’t believe us? Just ask Google.

New Year, New Website: Website Design Trends for 2016

If you’re even considering updating your website, consider no more — just do it. For many attorneys and businesses in the legal profession, their websites have been an afterthought. Not anymore. In 2016, websites are going to be a key component of driving new business to your firm. And not just any websites, but mobile websites. That’s right, the mobile trend has not gone away.

For law firms and legal services businesses, your marketing objectives will not be the same as the local pita place down the street or your best friend’s orthodontics business. Your marketing campaign needs to be engaging, strategic, and, most importantly, professional (for lawyers, this includes ethically-sound). And every good marketing campaign starts with an expertly designed website.

So what does the modern website need to incorporate?

Why Using Your Headshot on LinkedIn is Necessary

For many lawyers and legal professionals, it can be tempting to hide behind your online presence — or ignore it altogether. Whether this stems from a disbelief that maintaining a professional presence on certain social networks can actually help an attorney grow his business or from an “I’ll get to it… Eventually” attitude, the end result is the same: You’re staying back in the Yellow Pages era while your clients, prospective clients, and referral sources have moved on to bigger and better (i.e. the Internet and your main competitor’s fancy new website).

Lately, we’ve seen a new kind of hiding, one that will seriously hurt an attorney’s online presence: refusing to use your headshot on your accounts. This is diversion technique is up there with using an unprofessional photo (i.e. you on the phone outside of the courthouse, you at your child’s soccer game) in terms of “social media no-nos”.

We’re Hiring – Marketing Manager

We’re hiring — again! If you, or someone you know, is a good fit for the Marketing Manager job below, please get in touch with us!

Job Description

As a marketing manager with a sales focus, you will have a direct impact on driving our customer growth every day. You will be the point of contact for clients and will also be our internal expert on the competitive landscape and help optimize our sales process and collateral. In short, you will give our sales team an even more competitive edge.

Google+ Update: What Your Law Firm Needs to Know

Google is always up to something, and this past week has been no different. Disappointing savvy lawyer-marketers across the nation, Google announced that the new Google+ is now primarily focused on collections and communities. In other words, the new Google+ is no longer focused on businesses. Do not despair however, Google+ is still as important as ever for local SEO.

So how is the new G+ different?

If you go to your law firm’s Google+ page, you will see that a few things are missing, including:

Making Facebook Work for Your Law Firm

“I hate Facebook.” “I don’t understand the point of Facebook.” “Facebook is for photos of babies and grandbabies.” These are a few of the most common excuses we hear from attorneys as to why their law firm doesn’t need to be on Facebook, the world’s largest social network and a search engine unto its own. As it stands, these attorneys are more and more becoming the minority.

According to SocialTimes, almost 2/3 (almost 66%) of the top 50 law firms in the US have Facebook pages (yes, a majority of the most respectable and most successful law firms in the country on Facebook) and they use the platform as a way to engage with current and potential clients. When smartly integrated into your overall legal marketing campaign, Facebook and the other social media platforms are an effective way for lawyers to get in front of your target audience – and stay there.

How Can Facebook Help Increase Business for My Law Firm?

Blog Topics for Lawyers

Legal blogging (i.e. content marketing) cannot be overlooked for attorneys looking to compete in today’s digital world. Whether the objective is purely SEO (driving potential new clients to your website), thought leadership (establishing oneself as a go-to in a particular practice area), or a combination of the two, fresh content is the way to get in front of your target audience.

So now that you’re convinced you have to blog for business development, you’re probably curious as to where you start.  One of the most popular questions we are asked by lawyers is “what do I write about?!” If you’re like most attorneys we know, you have the content at your fingertips.

Blogging ideas for lawyers