4 Blogging Mistakes Every Lawyer Needs to Avoid!
1. Not Understanding Your Audience!
A big mistake many bloggers make is not understanding who their audience is. No matter how knowledgable you are on a topic, if you aren’t connecting with your target audience, you are wasting billable time! In order to deliver useful information, you must understand both the issues your potential clients are facing and how much they already know about the topic.
2. Not Creating a Niche For Yourself
As we all know, you can’t be everything to everybody — especially in the blogosphere. I can’t over-emphasize the benefits of focus and a blogging mission. Don’t worry! Knowing your area of expertise, and sticking to it, has worked for you in your law practice, right? Same will be said for your blog.
As a blogger, you must be consistent, both in quality and publication frequency. Set a schedule of how many times per week you are going to blog (3 times a week, daily…) and stick to it. Also, always be on the lookout for interesting topics.
4. Making It All About You
Unless you are a celebrity, avoid writing about yourself. Stick to blogging about topics your potential clients will find useful, interesting, or entertaining; adding a personal anecdote here and there.
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