Like many attorneys unaccustomed to the fast-paced, stereotypically-teenaged world of social media, you’re probably wondering what, if any, effect LinkedIn or Twitter or YouTube (to name a few) will have on your practice’s bottom line. You are interested in developing your practice, strengthening your local (and maybe not so local) reputation, and bringing in new business. You don’t have time to Facebook. Or do you?
4 Social Media Myths You Must Overcome to Stay Relevant
1. Social Media is a waste of time.
Yes, Social Media can be about posting photos of your latest vacation and connecting with junior high best friends, but if used properly, it can also be a lot more. Adults — your potential clients — are spending an ever-increasing amount of time on various Social Media platforms; commenting, connecting, and otherwise changing the way we communicate and make decisions. Don’t you want your practice to be an integral part of the conversation? Or be aware of what others are (or are not) saying about it?
2. Social Media activity isn’t going to affect my bottom line.
While the way in which we communicate continues to change, some things stay the same. As you probably know from personal experience, nearly every purchasing decision (and yes, your client is ‘purchasing’ your services from you) is based on two things: what you’ve heard from other people and what your own research has revealed. Where did you do your last background check on a person or business? Enough said.
Social media networks are ideal for building new and old relationships. Present your target audience with information that is applicable and of interest to them and watch as your potential clients start to view you as a reliable resource and provider of solutions. While, like in any relationship, you won’t gain their trust overnight, with a continued and consistent presence you can start to bring in new business.
4. Social Media marketing is too involved.
You’re right: maintaining a consistent presence on your blog, LinkedIn, Facebook, Twitter, etc… (and yes, the list goes on) requires time and energy. We can’t say it enough, but consistency is key. If you Tweet once and then forget about it, you won’t start building your network. This is where hiring a team such as WebPresence, Esq. — experienced lawyers-turned-Social Media-professionals — will save you time, and in the long run, money.
WebPresence, Esq. is a cutting-edge Web Presence Management company built by attorneys for attorneys. Our team of lawyers will create a powerful Social Media campaign for your law firm, enabling you to attract new business and increasing your firm’s reputation. Additionally, we will manage your online reputation, ensuring that your carefully-crafted name remains in good stead. For more information about our services, contact WebPresence, Esq. at www.WebPresenceEsq.com today.
