Legal blogging (i.e. content marketing) cannot be overlooked for attorneys looking to compete in today’s digital world. Whether the objective is purely SEO (driving potential new clients to your website), thought leadership (establishing oneself as a go-to in a particular practice area), or a combination of the two, fresh content is the way to get in front of your target audience.
So now that you’re convinced you have to blog for business development, you’re probably curious as to where you start. One of the most popular questions we are asked by lawyers is “what do I write about?!” If you’re like most attorneys we know, you have the content at your fingertips.