Once upon a time, search engine optimization (SEO) was about stuffing web pages with key words and hiding links. Lawyers and other businesses flourished, bringing in tons of business through a few quick online searches.
Unfortunately, those days are over. Google has caught on to these ‘tactics’ and penalized (ab)users by dropping them off the top of search results. These days, securing page 1 search engine placement takes, in part, a refined and strategic approach centered on fresh, original content that provides value to visitors. Is your legal blog in line with this new way of online business development?
Is Content Quality that Important?
Yes, the quality of the content that your legal blog provides is crucial to your blog ability to drive new traffic to your website! Creating content for today’s SEO world means for more than traditional SEO practices (like on-page keyword optimization or link building).
Websites that offer visitors valuable content on a regular basis are going to be looked upon more favorably by Google, and will, in turn, appear higher in the search rankings.