Law firm marketing, like all professional services marketing, is in the midst of a digital revolution. Traditional techniques for generating leads, cultivating prospects, and making connections are becoming less and less effective. Today, many law firms are being found and vetted online. Technology, your potential client’s immediate expectations, and changing demographics are driving professional services to the center of the online marketing environment. Customers expect to be educated by searching brands (and yes, your law firm is a ‘brand’) and services that match their needs. If your brand or content is nowhere to be found, your competitor will show up instead. A growing number of firms are finding success with content marketing and promoting it through social media. Those refusing to notice the change will find themselves at a disadvantage.
Content marketing (also referred to as education marketing) is the means of attracting clients and leading them to your company instead of paying to reach them. It is the process of creating content that customers and clients want or need can be published or shared in any media format. Your law firm can create compelling and relevant messages by using a few basic guidelines in developing your own approach.Details