Ahhhh… Referrals. It’s probably safe to say there isn’t a successful professional out there who doesn’t appreciate the value of a good referral. More powerful than a Facebook ad or Avvo rating, a referral from a trusted colleague can be the determining factor for the decision-maker in need of your professional services.
Unfortunately, the number of individuals who ask friends and trusted colleagues for attorney referrals is on the decline.
Percentage of people who ask friends and relatives for attorney referrals:
2005 – 65%
2014 – 29%
This means that the competition for referral business is tough out there! It is safe to say that other professional services providers (consulting, litigation services, mediators, business coaches, etc..) are in the same boat. So the BIG question is: