Can Your LinkedIn Profile Bring You New Business?

Let it be said again: LinkedIn is the must-use (and most used) social network for professionals. With over 200 million users, and 74 million of them in the US, there is no shortage of business development opportunities for the savvy lawyer. As with any marketing tool, LinkedIn is far more effective when you make the most of what it has to offer. In this post, we will explore “Who’s Viewed Your Profile” and it’s value to you as a practicing attorney looking to bring in new business.

Recently, LinkedIn changed the way Who’s Viewed My Profile displays in your settings (and if you are not regularly using this feature, start now!). LinkedIn has dramatically shortened the content shown in a Who’s Viewed My Profile shot. This means that, in about 8 succinct words, you need to explain what you do in a somewhat creative and eye-catching manner. Sound like too much to ask? Talk to us about updating your LinkedIn profile.

Professionals (your potential referral sources and clients) use LinkedIn to expand their networks. It’s up to you to — efficiently and without putting anyone to sleep — convince them that they should connect with you and potentially bring you their business. Your headline is your slogan. Make it count!

Below are a few examples of what doesn’t work for a LinkedIn ‘slogan’. Notice that headlines are cut off mid-sentence, leaving the guesswork up to the potential connection. In marketing, a brand (which is what you, the practicing attorney, are in today’s digital world) strives to avoid leaving the potential consumer with ambiguity as to the brand’s purpose or mission. Do not rely on your audience to accurately assume what you can do for them. Clearly, professionally, and creatively tell them.

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Why Do Lawyers Need to Have Google+ Profile?

 

It’s no secret that lawyers looking to increase their prospective client reach need to be on social media. Facebook, Twitter, LinkedIn, and of course, Google+ (G+). While not the most popular social network, G+ has about 29 million unique monthly users on its website and 41 million users on smartphones. In comparison, Facebook has 128 million monthly users on its website and 108 million on phones.

But perhaps more important than the number of monthly users is the machine that is behind Google+: Google.The most popular search engine in the US, Google has the ability to drive (or not drive) business to a lawyer’s website.

 

 

Why is Google+ is important for lawyers looking to strengthen their online presence, increase search engine rankings, and bring in new business? Read on…

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How Lawyers Can Create the Perfect Social Media Post

Ever wonder why one law firm’s Facebook page has 1000 likes when yours only has two? Or why your competition’s Twitter account is brimming with followers and you can barely get a retweet? While a lot has to do with content marketing (you must be providing your target demographic with quality, useful information), enough cannot be said about packaging. Is your social media campaign presenting the right image to your potential clientele? And how do you create the perfect Facebook post? Or the most retweetable tweet?

Read on to learn the secrets about how to become a popular AND effective social networker (i.e. followers –> quality leads).

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Is Your Law Firm’s Facebook Cover Photo Compliant?

These days, not having an engaging Facebook presence for your law firm makes new business development a challenge. After all, individuals spend more time on Facebook (54 billion minutes per month) than email, search and online gaming combined AND the 34+ age demographic is currently driving Facebook’s growth… So it stands to reason that no matter your area of law, your clients and potential clients are on Facebook. Whether it is for work or for pleasure, they are utilizing the social network — including its Google-like search capabilities.

Now the question remains: Is your Facebook cover photo complaint with the company’s stringent guidelines? If not, you run the risk of having your law firm’s Facebook page (and the blood, sweat, and tears you put into building it and your following) removed by Facebook itself. For help with your law firm’s Facebook page, contact a savvy social media marketing team.

For more information on what is and is not okay for your law firm’s cover photo, keep reading…

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Best and Worst Times To Engage in Social Media

You’ve finally decided to join many of your fellow attorneys in the constantly changing world of online networking and business development. Congrats! Now that you have search optimized profiles on LinkedIn, Facebook, Twitter, and Google+, it’s time to start ‘engaging’ and really building that professional network.

To maximize your reach, establish yourself as a thought leader in your practice area, and/or connect with prospective clients online, you / your law firm must maintain an active social media presence. This means posting, replying, responding, retweeting, and more. And yes, this can be exhausting and time-consuming. Let an experienced social media marketing for lawyers team manage your web presence so that you can focus on the practice of law.

However, if you decide that your work day is best spent on social networks, read on for the most — and least — ideal times to share…

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In-House Counsel Loves Social Media

Many of our clients are what we call ‘business to business’ law firms, in that they fish for new business from the referral or fellow attorney pond. From mediators to patent attorneys targeting in-house counsel as smaller businesses, we work with these attorneys to develop strong relationships with in-house counsel through a targeted social media campaign. And a recent study, the 2013 In-House Counsel new Media Engagement Survey conducted by GreentargetInside Counsel and Zeughauser Group, shows that we are on the right track (and even a few laps ahead).
To learn more about social media usage by in-house counsel, including blog readership, read on. If these stats convince you (and rightfully so) that it’s time for you / your law firm to build your web presence, we’re ready to help.

Interesting take-aways:

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6 SEO Tips for Lawyers Seeking Top Search Engine Placement

As you are probably discovering yourself, the old ways of Search Engine Optimization (SEO) are no longer serving you / your law firm in terms of a Search Engine Results Page (SERP). And by old, we mean 2012. If your SEO company is guaranteeing results via linking, directories, and other vague promises, RUN (this is not an acronym and it is very important :)).

Not only did Google release a number of algorithm updates last year (including the Exact Match Domain (EMD) update, one dozen plus Panda updates, changes to actual search results pages, and unnatural link warnings through Google Webmaster Tools), but it has shifted its focus to content and SMO, or social media optimization. Therefore, the right social media campaign for lawyers will include a diverse and holistic perspective to SEO. One that favors quality over quantity, and community engagement over key word spamming.

If you are interested in building your law firm’s web presence, read on for 6 SEO tips for top SERP placement.

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4 Reasons a Social Media Campaign for Lawyers is Necessary

Wondering if your law firm needs an active presence on social media? Social media for lawyers is not a new concept. Many law firm, from Am Law to solos, have been utilizing the social networking sites to build their practices, establish themselves as authorities in their particular field, and generally dominate the online world of potential business. With all the chatter about search engine rankings, SEO, and what works vs. what doesn’t, here are a few reasons why social media for lawyers is a must in today’s competitive environment.

4 Reasons Social Media Campaigns for Lawyers are Necessary:

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6 Steps to Building a Search Engine Optimized LinkedIn Profile

No matter what type of law you practice, a strong presence on LinkedIn is a must. LinkedIn, the social networking site for professionals (including lawyers like yourself), is an opportunity to build referral relationships, increase your online presence, and create a mini-resume for future clients to view prior to giving you a call. Overwhelmed by LinkedIn and its constant updates? Or not convinced anyone will actually look at your profile? Do not despair… Not only does a LinkedIn profile generally show up in the top of search results (Google trusts LinkedIn and therefore gives it higher rankings), but it can serve as the differentiator you need to set yourself apart from your ‘competition.’

Read on to learn these 6 simple steps for tuning up your LinkedIn profile…

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Tips for Finding The Best Online Legal Marketing Company for Your Law Firm

At WebPresence, Esq. we lead by example. Unlike some legal marketing companies, where you can’t really be sure who you are dealing with and if this mystery person should really be trusted with your law firm’s reputation, WebPresence, Esq. believes in a personal, hands-on approach. What’s more, we don’t offer any services that we don’t engage in or use ourself.

Take our founder, Kristen Marquis, Attorney at Law, for example. Her LinkedIn profile is updated to its fullest extent and she maintains a very active presence on the site; using it to build business, develop her professional reputation, and establish her authority in the field of online presence management for lawyers. Don’t believe her? Ask the thousands of professionals who visited her site last year, making her profile one of the top 1% most visited profiles on LinkedIn in 2012.

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