A billion users worldwide have catapulted Facebook to be the leading giant in social networking. Indeed, a recent report by Business Insider Intelligence shows that Facebook is the social media Goliath that users prefer. Wanting to take advantage of these potential clients, many corporations and businesses have created their own Facebook pages to connect with their targeted audience. What’s more, the report shows that over 60% percent of Facebook users spend their time socializing on mobile devices, compared to a desktop or laptop and that US users spend an average of 40 minutes scrolling through their Facebook feed each day.
You have selected the best social platforms for your brand (yes, your law firm is a brand), developed a plan and devoted time for client development, sharing your legal knowledge and building loyalty. How do you determine if your social media marketing plan is successfully working for your law firm?
In the early stages of establishing your brand online, the goal is to build connections and relationships. Of course, the leading social platforms (such as Facebook, Twitter, Linkedin, or Google+) all have their analytical tools to show that you are progressing on your social marketing plans. However, there are other benchmarks that indicate you are bearing the fruits of your online marketing efforts.
Aside from metrics, number of likes, followers and people in your circles, here’s some ways you can tell that your law firm’s social media marketing is on its way to success:Details
You’ve probably heard by now that Social Media is an marketing avenue that lawyers can no longer avoid. From Facebook to LinkedIn, Google+ to Twitter, using social networks to enhance your reputation, build your practice, and strengthen existing professional relationships is a fact of biz dev life for the rainmaking lawyer.
But, like many attorneys, you may not have the time nor the understanding of social media to actually use it to your advantage. One option is to outsource your social media marketing to savvy legal marketers (talk to us about how that might look for your law firm). Another option is to spend the time each day to do it yourself. Continue reading for 15 tips on how to come up with interesting content for your law firm’s Twitter feed.
#1: Ask QuestionsDetails
Depending on your area[s] of practice, Twitter can be one of the most effective online business development tools for a busy lawyer. It’s also it’s own kind of social networking site. One that requires time, give and take, and consistency. In other words, Twitter is not a billboard. It is a two-way street of retweets,…Details
SEO, SEM, G+… The list of social media acronyms seems to be endless — and more pop up every day! The next time you meet with your marketing team or web designers, be prepared with this handy list of 40 social media acronyms every lawyer with an online presence needs to know. 40 Social…Details
Are your law firm’s social networks garnering the kind of attention that actually brings in new business / connects you with thoughts leaders / expands your referral network? Why not?! If you are devoting the time and expense to maintaining an active online presence, you want to see a return on your investment, don’t you?
Read on for 5 tips on how to make sure your law firm’s web presence is buzzworthy and profitable.
1. Understand Your Audience.
Understanding who your audience is and what they are looking for will put you leaps and bounds in front of your competition. While this tip is Marketing 101, many lawyers think like lawyers, not like their prospective client base.
Some questions to ask yourself when you’re tweeting, blogging, Facebooking, etc.. include:
- What are the needs of my community?
- What questions are they asking online and how can my content help answer these questions?
- What types of content make the biggest impact with my audience: Text, video, images?
- When and where are they most likely to be active on social media?
- What types of content are they most likely to share?
2. Hit a Nerve.
Is your blog post touching on a hot legal issue? Current event or tragedy? Timely, relevant content is everything, especially to Google. Incorporate an element of analysis into your commentary and watch as people respond and relate to you.Details
You’ve set up your law firm’s Twitter account. Maybe you’ve even sent out a few tweets. But you’re just not getting the feedback — and followers! — you were hoping for. Your possible missing link? Hashtags (#). When used properly, hashtags can be one of the quickest and easiest ways for a lawyer to expand their online influence beyond their current pool of followers.
Using hashtags in your social media posts allows potential clients who are searching for those keywords to find your social media updates, and, therefore, find you. Once reserved for Twitter, hashtags can now also be used with Facebook and Google+. LinkedIn does not support the use of hashtags as a search tool.
Just hashtagging for the sake of hashtagging will not be effective. Read on for a few tips on how to research and discover relevant hashtags for your practice area(s).
1. What hashtags are the influencers using?Details
Let it be said again: LinkedIn is the must-use (and most used) social network for professionals. With over 200 million users, and 74 million of them in the US, there is no shortage of business development opportunities for the savvy lawyer. As with any marketing tool, LinkedIn is far more effective when you make the most of what it has to offer. In this post, we will explore “Who’s Viewed Your Profile” and it’s value to you as a practicing attorney looking to bring in new business.
Recently, LinkedIn changed the way Who’s Viewed My Profile displays in your settings (and if you are not regularly using this feature, start now!). LinkedIn has dramatically shortened the content shown in a Who’s Viewed My Profile shot. This means that, in about 8 succinct words, you need to explain what you do in a somewhat creative and eye-catching manner. Sound like too much to ask? Talk to us about updating your LinkedIn profile.
Professionals (your potential referral sources and clients) use LinkedIn to expand their networks. It’s up to you to — efficiently and without putting anyone to sleep — convince them that they should connect with you and potentially bring you their business. Your headline is your slogan. Make it count!
Below are a few examples of what doesn’t work for a LinkedIn ‘slogan’. Notice that headlines are cut off mid-sentence, leaving the guesswork up to the potential connection. In marketing, a brand (which is what you, the practicing attorney, are in today’s digital world) strives to avoid leaving the potential consumer with ambiguity as to the brand’s purpose or mission. Do not rely on your audience to accurately assume what you can do for them. Clearly, professionally, and creatively tell them.Details
It’s no secret that lawyers looking to increase their prospective client reach need to be on social media. Facebook, Twitter, LinkedIn, and of course, Google+ (G+). While not the most popular social network, G+ has about 29 million unique monthly users on its website and 41 million users on smartphones. In comparison, Facebook has 128 million monthly users on its website and 108 million on phones.
But perhaps more important than the number of monthly users is the machine that is behind Google+: Google.The most popular search engine in the US, Google has the ability to drive (or not drive) business to a lawyer’s website.
Why is Google+ is important for lawyers looking to strengthen their online presence, increase search engine rankings, and bring in new business? Read on…Details
Ever wonder why one law firm’s Facebook page has 1000 likes when yours only has two? Or why your competition’s Twitter account is brimming with followers and you can barely get a retweet? While a lot has to do with content marketing (you must be providing your target demographic with quality, useful information), enough cannot be said about packaging. Is your social media campaign presenting the right image to your potential clientele? And how do you create the perfect Facebook post? Or the most retweetable tweet?
Read on to learn the secrets about how to become a popular AND effective social networker (i.e. followers –> quality leads).Details