Why Using Your Headshot on LinkedIn is Necessary

For many lawyers and legal professionals, it can be tempting to hide behind your online presence — or ignore it altogether. Whether this stems from a disbelief that maintaining a professional presence on certain social networks can actually help an attorney grow his business or from an “I’ll get to it… Eventually” attitude, the end result is the same: You’re staying back in the Yellow Pages era while your clients, prospective clients, and referral sources have moved on to bigger and better (i.e. the Internet and your main competitor’s fancy new website).

Lately, we’ve seen a new kind of hiding, one that will seriously hurt an attorney’s online presence: refusing to use your headshot on your accounts. This is diversion technique is up there with using an unprofessional photo (i.e. you on the phone outside of the courthouse, you at your child’s soccer game) in terms of “social media no-nos”.

Google+ Update: What Your Law Firm Needs to Know

Google is always up to something, and this past week has been no different. Disappointing savvy lawyer-marketers across the nation, Google announced that the new Google+ is now primarily focused on collections and communities. In other words, the new Google+ is no longer focused on businesses. Do not despair however, Google+ is still as important as ever for local SEO.

So how is the new G+ different?

If you go to your law firm’s Google+ page, you will see that a few things are missing, including:

Making Facebook Work for Your Law Firm

“I hate Facebook.” “I don’t understand the point of Facebook.” “Facebook is for photos of babies and grandbabies.” These are a few of the most common excuses we hear from attorneys as to why their law firm doesn’t need to be on Facebook, the world’s largest social network and a search engine unto its own. As it stands, these attorneys are more and more becoming the minority.

According to SocialTimes, almost 2/3 (almost 66%) of the top 50 law firms in the US have Facebook pages (yes, a majority of the most respectable and most successful law firms in the country on Facebook) and they use the platform as a way to engage with current and potential clients. When smartly integrated into your overall legal marketing campaign, Facebook and the other social media platforms are an effective way for lawyers to get in front of your target audience – and stay there.

How Can Facebook Help Increase Business for My Law Firm?

Why Social Media Isn’t Working for Your Law Firm

If your law firm / legal services business is active on social media and it isn’t bringing you new business, something isn’t right. With 2 billion active social media accounts across the world, you should, from a strictly statistical standpoint, be able to reach the person behind at least one of them… So if you aren’t, and if social media is driving leads to your business, it begs the question:

Why isn’t social media working for you?

Read on for five common reasons why your social media marketing campaign is failing to generate leads and grow your practice.

1. You’re Not Advertising on Facebook.

We hate to be the bearer of bad news, but to get the maximum impact on Facebook these days, you may need to consider paying for a stronger presence. With 890 million active daily users, Facebook is the social media king. Your prospective clients spend more time on Facebook than on search, email, and mobile gaming combined. Therefore, depending on your practice and/or business goals, merely having an ‘organic’ presence on Facebook may not be enough to generate the new business you are hoping to bring in.

Tweeting Lawyers: Follower Insights & Best Times to Tweet

Tweeting lawyers: Are you interested in the demographics of your followers and connecting with them with increased efficiency? If your answer is a resounding YES, keep reading…

Twitter recently introduced a tool to help users better understand their audience. You can now view data about your followers:

  • income
  • geographic location
  • education history (including where they went to school)
  • profession
  • phone carrier
  • interests
  • purchasing behavior
  • and more.

What does this mean for a lawyer looking to create an effective social media marketing campaign? Business development is about to get a whole lot more targeted.

Using Twitter’s audience insights (access yours here), a savvy lawyer can take this valuable information all the way to the bank.

Facebook for Lawyers

A billion users worldwide have catapulted Facebook to its secure spot as the giant in social networking. With Americans spending an average of 40 minutes per day on Facebook, many corporations and businesses have created their own Facebook pages to connect with their targeted audience.

Facebook vs LinkedIn

When it comes to professional networking, LinkedIn has shown its effectiveness in maintaining and developing new spheres of influence.  However, using Facebook effectively can help you achieve the same results while also creating meaningful personal and business relationships and strengthening your firm’s brand.

Social Media Image Sizes – 2015

If you’re like us, you’re constantly refreshing your content — and your images — on your social networks. And if you’re also like us, you’re probably exhausted by trying to keep up with the various updates to cover photos, profile pictures, image headers, and more.

While the top social networks (LinkedIn, Google+, Facebook, Twitter, YouTube, Instagram, etc…) certainly have not made it easy for anyone to keep up with the constantly changing image sizing requirements, we have! This infograph lays out the logo / head shot sizing requirements for every social network that a social lawyer needs to be active on…

Say goodbye to stretched out / cropped / upside down logos that don’t serve to build your law firm’s brand and say hello to social networking for lawyers at its finest!

How Can Lawyers Maximize LinkedIn?

LinkedIn, the go-to social media network for professionals, has quickly become a great resource for referrals and prospects for lawyers. According to a recent Mediapost survey, 9 out of 10 executives use LinkedIn and many in-house lawyers searched for outside counsel on LinkedIn.  Just as with in-person marketing, online marketing requslide1ires the thoughtful and strategic implementation of a few specific tools.

Read on for a few tips to maximize your LinkedIn presence and get the ROI that every biz dev savvy lawyer is looking for…

1. Complete your profile and optimize it for online searches.

Spend time sprucing up your LinkedIn profile. Include relevant information a potential client or connection might use to find you. Upload a professional head shot. Profiles with a professional picture receive more views than those with a logo or a company name.

The Power of Facebook for Lawyers

A billion users worldwide have catapulted Facebook to be the leading giant in social networking. Indeed, a recent report by Business Insider Intelligence shows that Facebook is the social media Goliath that users prefer. Wanting to take advantage of these potential clients, many corporations and businesses have created their own Facebook pages to connect with their targeted audience. What’s more, the report shows that over 60% percent of Facebook users spend their time socializing on mobile devices, compared to a desktop or laptop and that US users spend an average of 40 minutes scrolling through their Facebook feed each day.