These days, it isn’t a question of whether your potential clients are online, but rather what you are doing to reach them. Facebook, the world’s most popular social network, can be a great lead generation opportunity for the right kind of lawyer with the right kind of practice. That’s right, not every social network is ideal for every attorney / law firm. It’s crucial that you are spending your time on the social media sites that contribute client development. If you’re confused about which social networks are right for you, give our team of legal marketing experts a call.
But back to Facebook… If you have determined that having a strategic presence on the social networking giant will provide you with a sharp return on your marketing investment, it’s time to consider Facebook ads. Unfortunately, organic reach is declining as paid ads increase and, generally speaking, law firm pages don’t attract the kind of cult following seen with your favorite band or indie actor, meaning you have to be proactive about driving prospective clients to your business page instead of hoping they come to you.