Tweeting Lawyers: Follower Insights & Best Times to Tweet

Tweeting lawyers: Are you interested in the demographics of your followers and connecting with them with increased efficiency? If your answer is a resounding YES, keep reading…

Twitter recently introduced a tool to help users better understand their audience. You can now view data about your followers:

  • income
  • geographic location
  • education history (including where they went to school)
  • profession
  • phone carrier
  • interests
  • purchasing behavior
  • and more.

What does this mean for a lawyer looking to create an effective social media marketing campaign? Business development is about to get a whole lot more targeted.

Using Twitter’s audience insights (access yours here), a savvy lawyer can take this valuable information all the way to the bank.

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Facebook for Lawyers

A billion users worldwide have catapulted Facebook to its secure spot as the giant in social networking. With Americans spending an average of 40 minutes per day on Facebook, many corporations and businesses have created their own Facebook pages to connect with their targeted audience.

Facebook vs LinkedIn

When it comes to professional networking, LinkedIn has shown its effectiveness in maintaining and developing new spheres of influence.  However, using Facebook effectively can help you achieve the same results while also creating meaningful personal and business relationships and strengthening your firm’s brand.

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How Can Lawyers Maximize LinkedIn?

LinkedIn, the go-to social media network for professionals, has quickly become a great resource for referrals and prospects for lawyers. According to a recent Mediapost survey, 9 out of 10 executives use LinkedIn and many in-house lawyers searched for outside counsel on LinkedIn.  Just as with in-person marketing, online marketing requslide1ires the thoughtful and strategic implementation of a few specific tools.

Read on for a few tips to maximize your LinkedIn presence and get the ROI that every biz dev savvy lawyer is looking for…

1. Complete your profile and optimize it for online searches.

Spend time sprucing up your LinkedIn profile. Include relevant information a potential client or connection might use to find you. Upload a professional head shot. Profiles with a professional picture increases views more than those with a logo or a company name.

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The Power of Facebook for Lawyers

A billion users worldwide have catapulted Facebook to be the leading giant in social networking. Indeed, a recent report by Business Insider Intelligence shows that Facebook is the social media Goliath that users prefer. Wanting to take advantage of these potential clients, many corporations and businesses have created their own Facebook pages to connect with their targeted audience. What’s more, the report shows that over 60% percent of Facebook users spend their time socializing on mobile devices, compared to a desktop or laptop and that US users spend an average of 40 minutes scrolling through their Facebook feed each day.

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Measuring Marketing Success with Social Media

You have selected the best social platforms for your brand (yes, your law firm is a brand), developed a plan and devoted time for client development, sharing your legal knowledge and building loyalty.  How do you determine if your social media marketing plan is successfully working for your law firm?

In the early stages of establishing your brand online, the goal is to build connections and relationships.  Of course, the leading social platforms (such as Facebook, Twitter, Linkedin, or Google+) all have their analytical tools to show that you are progressing on your social marketing plans.  However, there are other benchmarks that indicate you are bearing the fruits of your online marketing efforts.

Aside from metrics, number of likes, followers and people in your circles, here’s some ways you can tell that your law firm’s social media marketing is on its way to success:

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10 Tips for Increasing Twitter Followers

You’ve probably heard by now that Social Media is an marketing avenue that lawyers can no longer avoid. From Facebook to LinkedIn, Google+ to Twitter, using social networks to enhance your reputation, build your practice, and strengthen existing professional relationships is a fact of biz dev life for the rainmaking lawyer.

But, like many attorneys, you may not have the time nor the understanding of social media to actually use it to your advantage. One option is to outsource your social media marketing to savvy legal marketers (talk to us about how that might look for your law firm). Another option is to spend the time each day to do it yourself. Continue reading for 15 tips on how to come up with interesting content for your law firm’s Twitter feed.

#1: Ask Questions

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5 Tips for Building a BIG Social Media Presence

Are your law firm’s social networks garnering the kind of attention that actually brings in new business / connects you with thoughts leaders / expands your referral network? Why not?! If you are devoting the time and expense to maintaining an active online presence, you want to see a return on your investment, don’t you?

Read on for 5 tips on how to make sure your law firm’s web presence is buzzworthy and profitable.

1. Understand Your Audience.

Understanding who your audience is and what they are looking for will put you leaps and bounds in front of your competition. While this tip is Marketing 101, many lawyers think like lawyers, not like their prospective client base.

Some questions to ask yourself when you’re tweeting, blogging, Facebooking, etc.. include:

  • What are the needs of my community?
  • What questions are they asking online and how can my content help answer these questions?
  • What types of content make the biggest impact with my audience: Text, video, images?
  • When and where are they most likely to be active on social media?
  • What types of content are they most likely to share?

2. Hit a Nerve.

Is your blog post touching on a hot legal issue? Current event or tragedy? Timely, relevant content is everything, especially to Google. Incorporate an element of analysis into your commentary and watch as people respond and relate to you.

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