You have selected the best social platforms for your brand (yes, your law firm is a brand), developed a plan and devoted time for client development, sharing your legal knowledge and building loyalty. How do you determine if your social media marketing plan is successfully working for your law firm?
In the early stages of establishing your brand online, the goal is to build connections and relationships. Of course, the leading social platforms (such as Facebook, Twitter, Linkedin, or Google+) all have their analytical tools to show that you are progressing on your social marketing plans. However, there are other benchmarks that indicate you are bearing the fruits of your online marketing efforts.
Aside from metrics, number of likes, followers and people in your circles, here’s some ways you can tell that your law firm’s social media marketing is on its way to success:Details