If your law firm / legal services business is active on social media and it isn’t bringing you new business, something isn’t right. With 2 billion active social media accounts across the world, you should, from a strictly statistical standpoint, be able to reach the person behind at least one of them… So if you aren’t, and if social media is driving leads to your business, it begs the question:
Why isn’t social media working for you?
Read on for five common reasons why your social media marketing campaign is failing to generate leads and grow your practice.
1. You’re Not Advertising on Facebook.
We hate to be the bearer of bad news, but to get the maximum impact on Facebook these days, you may need to consider paying for a stronger presence. With 890 million active daily users, Facebook is the social media king. Your prospective clients spend more time on Facebook than on search, email, and mobile gaming combined. Therefore, depending on your practice and/or business goals, merely having an ‘organic’ presence on Facebook may not be enough to generate the new business you are hoping to bring in.