If, like many attorneys utilizing social media for business development, you relied on Google’s Authorship feature to link your own content or articles, then you may have been disappointed when this feature was laid to rest a few months back. Just three years after the search engine giant allowed authors to publicly identify themselves via…
It’s no secret that lawyers looking to increase their prospective client reach need to be on social media. Facebook, Twitter, LinkedIn, and of course, Google+ (G+). While not the most popular social network, G+ has about 29 million unique monthly users on its website and 41 million users on smartphones. In comparison, Facebook has 128 million monthly users on its website and 108 million on phones.
But perhaps more important than the number of monthly users is the machine that is behind Google+: Google.The most popular search engine in the US, Google has the ability to drive (or not drive) business to a lawyer’s website.
Why is Google+ is important for lawyers looking to strengthen their online presence, increase search engine rankings, and bring in new business? Read on…
Are you one of the many lawyer starting to see the benefit of building a strong web presence? Or have you watched your competitors and colleagues pull ahead of the pack by masterfully crafting the art of social networking? It’s not easy to build an effective online presence, but it can be done. However, before you get any crazy ideas, just filling out a law firm page on Facebook or starting a Twitter account is not enough. If you are really interested in exploding your practice through the power of social media marketing for attorneys, you need to avoid making these common mistakes:
- You aren’t using images or videos. These days, we are bombarded with information at every turn. If you are not setting yourself apart, and making it easy for people to be interested in you and/or your content, you will go unnoticed — ouch! Adding relevant images and videos can make your law firm’s social media presence more interesting to your potential clients.
As lawyers, most of us can appreciate a good legal strategy. One that highlights an argument or position that you had never considered, or maybe that re-phrases something so old it’s new again. Whatever the reason, you take notice. And that’s exactly how your online network should feel about your Social Media campaign. Whether you are targeting fellow attorneys, the media, or members of the general public, your Social Media strategy needs to be on point. Sharp. Unforgettable. Successful.
You must know that WHO you’re marketing to has a strong effect on WHEN and HOW to market to them. As an experienced Social Media marketing for lawyers professional can tell you, this takes research, time and planning.
Here are a few tips (and a great infograph!) to help you create a Social Media marketing campaign for the record books:
As more and more lawyers begin to accept that Social Media is a part of the business development landscape (hey, even the ABA is onto it!), we are noticing a few mistakes that many law firms are making over and over again. Whether it is the attorneys themselves or someone they have hired to manage their Social Networking, the end game is the same: a less than effective Social Media campaign.
We understand. Monitoring Facebook, LinkedIn, Google+, and whatever else they come up with next, is time-consuming. Additionally, most practicing attorneys do not have the time to focus on creating new and unique content for the various Social Networks and be social online. Twitter can be especially difficult — a lawyer who writes in 140 characters or less? We’re sure there’s a joke about that somewhere… But along with content creation, there are certain rules one has to follow when engaging online. This is where outsourcing to a non-attorney marketer can get tricky. Hey, we’re obviously all for outsourcing, but we’re also attorneys who have practiced and understand the game.
If you are a lawyer or law firm considering a Social Media presence — and this includes a blog — or if you already have one, make sure you are not committing one of these common Social Media mistakes.
Many attorneys are [wisely] concerned about the ethical considerations that go along with having active Social Media accounts, including blogs. With the power to seriously mess with a lawyer’s ‘active and in good standing’ status, the State Bar is not a group to be messed with. As licensed attorneys, the Social Media professionals at WebPresence, Esq. understand the necessity of maintaining an ethically-sound Web Presence.
The ABA has finally acknowledged the place of Social Media in the legal world. The ABA’s House of Delegates — its governing body — considered the recommendations of the ABA Commission on Ethics 20/20, which has proposed revisions to the Model Rules of Professional Conduct to address changes in technology.
Social Media for Lawyers is the present – and the future. You don’t have to be afraid of the powers of Social Networking as long as you, or your Social Media team, is aware of the ethical pitfalls and approaches your Social Media campaign with a bit of common sense and professional awareness. Read on for tips on how to stay out of trouble when utilizing Social Media to build your law practice.
Here are 7 Things You Must Know First
Here are the 7 Social Media ‘Must-Knows’ for Your Law Practice
1. Get your law practice on the Social Media accounts; Facebook, Twitter, and LinkedIn are a few.
2. Be aware that each social media accounts must be treated differently, as you are targeting a unique audience with each account.
3. Be patient: You won’t see results over night. It takes time, consistency, and frequency to build trust (aka a following) in Social Media — just like with any relationship.