For many lawyers and legal professionals, it can be tempting to hide behind your online presence — or ignore it altogether. Whether this stems from a disbelief that maintaining a professional presence on certain social networks can actually help an attorney grow his business or from an “I’ll get to it… Eventually” attitude, the end result is the same: You’re staying back in the Yellow Pages era while your clients, prospective clients, and referral sources have moved on to bigger and better (i.e. the Internet and your main competitor’s fancy new website).
Lately, we’ve seen a new kind of hiding, one that will seriously hurt an attorney’s online presence: refusing to use your headshot on your accounts. This is diversion technique is up there with using an unprofessional photo (i.e. you on the phone outside of the courthouse, you at your child’s soccer game) in terms of “social media no-nos”.