Are you one of the many lawyer starting to see the benefit of building a strong web presence? Or have you watched your competitors and colleagues pull ahead of the pack by masterfully crafting the art of social networking? It’s not easy to build an effective online presence, but it can be done. However, before you get any crazy ideas, just filling out a law firm page on Facebook or starting a Twitter account is not enough. If you are really interested in exploding your practice through the power of social media marketing for attorneys, you need to avoid making these common mistakes:
- You aren’t using images or videos. These days, we are bombarded with information at every turn. If you are not setting yourself apart, and making it easy for people to be interested in you and/or your content, you will go unnoticed — ouch! Adding relevant images and videos can make your law firm’s social media presence more interesting to your potential clients.