Tweeting lawyers: Are you interested in the demographics of your followers and connecting with them with increased efficiency? If your answer is a resounding YES, keep reading…
Twitter recently introduced a tool to help users better understand their audience. You can now view data about your followers:
- geographic location
- education history (including where they went to school)
- phone carrier
- purchasing behavior
- and more.
What does this mean for a lawyer looking to create an effective social media marketing campaign? Business development is about to get a whole lot more targeted.
Using Twitter’s audience insights (access yours here), a savvy lawyer can take this valuable information all the way to the bank.