Social Media for Lawyers: Who, What, When, Where, and How to Share

As lawyers, most of us can appreciate a good legal strategy. One that highlights an argument or position that you had never considered, or maybe that re-phrases something so old it’s new again. Whatever the reason, you take notice. And that’s exactly how your online network should feel about your Social Media campaign. Whether you are targeting fellow attorneys, the media, or members of the general public, your Social Media strategy needs to be on point. Sharp. Unforgettable. Successful.

You must know that WHO you’re marketing to has a strong effect on WHEN and HOW to market to them. As an experienced Social Media marketing for lawyers professional can tell you, this takes research, time and planning.

Here are a few tips (and a great infograph!) to help you create a Social Media marketing campaign for the record books:

Details

8 Biggest Social Media Mistakes Lawyers Make

As more and more lawyers begin to accept that Social Media is a part of the business development landscape (hey, even the ABA is onto it!), we are noticing a few mistakes that many law firms are making over and over again. Whether it is the attorneys themselves or someone they have hired to manage their Social Networking, the end game is the same: a less than effective Social Media campaign.

We understand. Monitoring Facebook, LinkedIn, Google+, and whatever else they come up with next, is time-consuming. Additionally, most practicing attorneys do not have the time to focus on creating new and unique content for the various Social Networks and be social online. Twitter can be especially difficult — a lawyer who writes in 140 characters or less? We’re sure there’s a joke about that somewhere… But along with content creation, there are certain rules one has to follow when engaging online.  This is where outsourcing to a non-attorney marketer can get tricky. Hey, we’re obviously all for outsourcing, but we’re also attorneys who have practiced and understand the game.

If you are a lawyer or law firm considering a Social Media presence — and this includes a blog — or if you already have one, make sure you are not committing one of these common Social Media mistakes.

Details

Want to Build Your Law Firm’s Social Media Presence?

Here are 7 Things You Must Know First

Here are the 7 Social Media ‘Must-Knows’ for Your Law Practice

1. Get your law practice on the Social Media accounts; Facebook, Twitter, and LinkedIn are a few.
2. Be aware that each social media accounts must be treated differently, as you are targeting a unique audience with each account.
3. Be patient: You won’t see results over night. It takes time, consistency, and frequency to build trust (aka a following) in Social Media — just like with any relationship.

Details