Tips for Turning Website Visitors Into Clients

In today’s competitive legal market, just having a law firm or legal services website isn’t enough. Your law firm needs a website that captures your potential client’s attention and hooks them in, ensuring that they take the next step — contacting you.

What do the most effective legal websites offer? High conversion rates, referring to the percentage of website visitors who take a desired action. In the case of legal websites, the most common desired actions are generally 1) phone calls and 2) contact form messages.

So how do you increase the conversion rate, and subsequently, the ROI for your website? Keep reading for 3 tips on building an effective legal website…

1. Include action language

New Year, New Website: Website Design Trends for 2016

If you’re even considering updating your website, consider no more — just do it. For many attorneys and businesses in the legal profession, their websites have been an afterthought. Not anymore. In 2016, websites are going to be a key component of driving new business to your firm. And not just any websites, but mobile websites. That’s right, the mobile trend has not gone away.

For law firms and legal services businesses, your marketing objectives will not be the same as the local pita place down the street or your best friend’s orthodontics business. Your marketing campaign needs to be engaging, strategic, and, most importantly, professional (for lawyers, this includes ethically-sound). And every good marketing campaign starts with an expertly designed website.

So what does the modern website need to incorporate?

Mobilegeddon: Is Your Website Prepared?

On April 21, 2015, Google will be making significant changes to its mobile search algorithm. The end result? Websites that are not mobile friendly will, essentially, be blacklisted.

Mobile friendly websites render different layouts depending on the size of the browser screen and with more and more individuals (prospective clients, potential business synergies, members of the media, etc…) accessing the web through their mobile devices, the decision by Google to promote websites that are mobile friendly makes sense.

The use of mobile devices is quickly surpassing PC usage, meaning law firms that don’t have mobile friendly websites are already at a disadvantage. After April 21, a non-mobile friendly website will just not appear in mobile search results. End of story.

Responsively Designed Websites

5 Common SEO Mistakes to Avoid

You’ve spent thousands of dollars creating a new website and it’s not bringing you any new business. You’re probably frustrated and ready to give up on the whole “building your online presence” thing. But before you do, call us for a free website consultation or review these tips for SEO mistakes to avoid (or do both!). These days, a practicing attorney just can’t get away without having a strong online presence.

 

Here are 5 common SEO mistakes to avoid.

1. Duplicate Content

Duplicate content in the context of search engine optimization (SEO) means the same content on more than one webpage (URL) within same or different domain (web site). Search engines can’t decide which content to index, eventually not showing either page in search results. Where do many attorneys get in trouble with this issue? Practice Areas. This can be avoided with properly-drafted content written by attorneys.

Law Firm Website Content Consultation

Is your law firm’s website bringing you new clients? If you cannot answer with a resounding “YES!” it’s time to mix things up. Your web marketing team should be working closely with you to ensure that:

  • You are directing quality traffic to your site
  • Your website engagement is always on the rise
  • You are turning visitors into clients
  • Google’s various algorithm updates have not dropped you from your place on search engine rankings

6 Most Common SEO Mistakes that Can Affect Your Site Ranking

It’s true: today’s world of SEO, SMO, and HTML can be an overwhelming one; especially for lawyers with a busy law practice to run. Depending on what you read or who you talk to, high page rankings can feel like an impossible feat.  Sometimes, the best solution is to make sure that your current legal marketing plan isn’t hurting your law firm’s online presence. By first ensuring you’re not guilty of any of today’s most frequent SEO blunders, you can slowly move into creating an effective social media marketing plan.

Read on to learn a few of the most common SEO companies and legal marketers make in terms of on-site SEO…

1. The Overuse of Keywords

Keywords are a critical component of a great SEO campaign, but like many things, moderation is key. Use your researched keywords with precision and conciseness. Google and your potential clients know when they’re being scammed with too many key words.

Bad SEO Tactics for Law Firms Exposed

WebPresence, Esq. understands that our clients (lawyers and legal professionals) are interested in obtaining quality new business. We also understand that this means managing their web presence in a manner that increases their brand’s reputation (yes, law firms and lawyers are considered ‘brands’). Unfortunately, not all SEO companies that work with lawyers utilize this effective approach. Instead, they charge lawyers for services such as link stuffing, directory listings, and poor quality content writing. Not only does this hurt the law firm’s ability to obtain high search engine rankings for its website, but it’s unethical. And at WebPresence, Esq. we’re sticklers for social media ethics for lawyers.

If your law firm is currently working with an SEO team to increase SEO and search engine rankings, make sure they are not engaging in these bad SEO tactics for lawyers.

Building Your Law Firm Website’s SEO

As part of a well-rounded Web Presence, every lawyer needs to consider Social Networking. Competition is tough and first page placement on a Google or Bing or Yahoo search is ideal. While no legal marketing company can guarantee certain page placement (and if they do, consider this a giant red flag), there are certain tools of Web Presence Management for lawyers that helps a lawyer or law firm increase its web traffic and search engine rankings. Appearing on the first page of a Google search provides you with an incredible opportunity to drive qualified traffic to your website and be found by potential new clients.

You have probably heard of SEO, or search engine optimization. A search engine optimized website requires money, time, and patience.  Here are a ten tips for building your law firm website’s SEO: