In today’s digital age, when it comes to gaining new clients, your law firm’s website can make or break you. A majority of people begin their search for an attorney online, and many of those individuals received your name along with a few other referrals. It’s crucial that your website makes a great first impression…
Recently, the web has been abuzz with Google’s algorithm updates. These ever-so-powerful algorithms essentially determine your website’s placement in a Google search and at WebPresence, Esq. we’re happy about the changes. Along with cuddly code names (“Panda” and “Penguin”), these algorithms will be giving more weight to our clients websites, which we fill with useful,…
Are you over-optimzing? Probably. Many “legal markerters” promise results to clients, lawyers just like you, with blog posts that are over-linked and ‘over-optimized.’ According to Google, the world’s largest search engine, such behavior will land your law firm’s website in the dugout: Google is working on a search ranking penalty for sites that are “over-optimized”…
These days, your web presence is almost as important as the services you provide (almost). Your clients — and potential clients — are accustomed to cool/entertaining/you-fill-in-the-blank websites that also provide useful information about the services or products they are seeking. Why should your law firm’s website be any different? If you want to keep viewers…