As any Social Media expert can attest, building your Social Media followers is really only the first step when it comes to social media marketing. The challenge is to keep your Social Media followers interested and engaged long after they click the “Follow” or “Like” button. Many law firms haven’t figured out this part of the relationship-buildilng process, which results in a loss of followers and an ineffective business development campaign.
5 tips to make sure this doesn’t happen to you.
1. Post Regularly
The key here is to find the sweet spot. Posting regularly does not equal posting all of the time. Spamming (such as RTing 17 Tweets in one minute — yes, we’ve seen it before. Too many times.) will only serve to annoy your followers, or potential networking prospects. Not a good idea!
2. Be Your Own Editor
While you might have more freedom to share your mind on your personal Social Media account, posting on your law firm’s Social Media accounts means that you need to take the firm’s reputation into consideration. So think twice before you post and always proofread (sounds a lot like the practice of law, right? :)).
3. Share Interesting Content
A successful Social Media campaign requires thoughtful content sharing. This means that first, you need to create the content and second, you need to share it appropriately. Make your Social Media campaign interesting, educational, and fun.
4. Communicate
As we’ve shared before, Social Media is not a one-way street. Take advantage of the captive audience your Social Media campaign has brought to you. Start conversations with thought leaders, ask your potential network questions. In other words: be Social.
5. Pay it Forward
A good principle in daily life, this karmic concept also applies to Social Media. Increase your visibility and Social network by sharing the content of others that you find useful and watch your own content be shared in return. The more eyes that see you, the better.
For more information on how to create a robust Social Media campaign, contact the Social Media attorneys at WebPresence, Esq. today.
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WebPresence, Esq. is a cutting-edge Web Presence Management company built by attorneys for attorneys. Our team of lawyers will create a powerful Social Media campaign for your law firm, enabling you to attract new business and increasing your firm’s reputation. Additionally, we will manage your online reputation, ensuring that your carefully-crafted name remains in good stead. For more information about our services, contact WebPresence, Esq. at www.WebPresenceEsq.com today.
