As lawyers, most of us can appreciate a good legal strategy. One that highlights an argument or position that you had never considered, or maybe that re-phrases something so old it’s new again. Whatever the reason, you take notice. And that’s exactly how your online network should feel about your Social Media campaign. Whether you are targeting fellow attorneys, the media, or members of the general public, your Social Media strategy needs to be on point. Sharp. Unforgettable. Successful.
You must know that WHO you’re marketing to has a strong effect on WHEN and HOW to market to them. As an experienced Social Media marketing for lawyers professional can tell you, this takes research, time and planning.
Here are a few tips (and a great infograph!) to help you create a Social Media marketing campaign for the record books:
Infograph courtesy of Compendium. The study included more than 200 companies and looked at factors such as word count, punctuation, time of posting, and day of the week of posting to determine success factors for optimum engagement.
If you are interested in building your online presence through the use of a strategic, professional Social Media campaign for lawyers, the attorneys turned Social Media marketing professionals at WebPresence, Esq. can help.