Depending on your area[s] of practice, Twitter can be one of the most effective online business development tools for a busy lawyer. It’s also it’s own kind of social networking site. One that requires time, give and take, and consistency. In other words, Twitter is not a billboard. It is a two-way street of retweets, favoriting, and more.
In a sea of Twitter noise, how do you ensure that your tweets are even being read? Don’t worry, we’ve got you covered. And if like many busy attorneys, you simply don’t have the time to spare for tweets, remember that WebPresence, Esq.’s legal marketing team can create and manage your social media campaign on your firm’s behalf.
When it comes to making your tweets stand out, understanding the rules of Twitter-verse can make mean the difference between a Twitter account worth having. Or not.
When Twitter users are looking for information (breaking news, trending topics) they often do so with the help of the hashtag (#). Yes, adding a ‘#’ symbol before a word or phrase makes the term a hashtag that users can search for. Therefore, if you include popular (and practice area relevant!) hashtags in your tweets there’s a better chance people will find your account.
Don’t be afraid to retweet! One of the features that makes Twitter a more interactive and “social” network is the ease of sharing other users information, known to Tweeters and retweeting. Not only do you not have to always come up with new information, but you can ‘connect’ with other professionals and potential new clients by retweeting their tweets! This, of course, cannot be a majority of the way you interact on Twitter.
With only 140 characters to use, your tweets must be short and sweet! The key is getting your message across succintly without losing its value or potential reader interest. Make sure to shorten your links with a link-shortening tool to maximize your character use.
When used in conjunction with a larger legal marketing campaign, Twitter can be a very effective business development tool for lawyers. To discuss setting up your law firm’s Twitter account, or to review your firm’s current strategy, contact the attorneys turned legal marketing experts at WebPresence, Esq. today.