Measuring Marketing Success with Social Media

You have selected the best social platforms for your brand (yes, your law firm is a brand), developed a plan and devoted time for client development, sharing your legal knowledge and building loyalty.  How do you determine if your social media marketing plan is successfully working for your law firm?

In the early stages of establishing your brand online, the goal is to build connections and relationships.  Of course, the leading social platforms (such as Facebook, Twitter, Linkedin, or Google+) all have their analytical tools to show that you are progressing on your social marketing plans.  However, there are other benchmarks that indicate you are bearing the fruits of your online marketing efforts.

Aside from metrics, number of likes, followers and people in your circles, here’s some ways you can tell that your law firm’s social media marketing is on its way to success:

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10 Tips for Increasing Twitter Followers

You’ve probably heard by now that Social Media is an marketing avenue that lawyers can no longer avoid. From Facebook to LinkedIn, Google+ to Twitter, using social networks to enhance your reputation, build your practice, and strengthen existing professional relationships is a fact of biz dev life for the rainmaking lawyer.

But, like many attorneys, you may not have the time nor the understanding of social media to actually use it to your advantage. One option is to outsource your social media marketing to savvy legal marketers (talk to us about how that might look for your law firm). Another option is to spend the time each day to do it yourself. Continue reading for 15 tips on how to come up with interesting content for your law firm’s Twitter feed.

#1: Ask Questions

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Is Hiring Someone to Write Your Legal Blog Really Unethical?

Lately, there’s been a bunch of noise about dangers of “ghostwritten” legal blogs. Apparently, no one is safe and practicing attorneys are supposed to stop focusing on their practice to take time out to write informational, educational blog posts, engage on social media, and otherwise not bill out for their time. After weeks of reading about this, particularly rants by an individual who profits from having attorneys ‘write’ their own blogs, I decided to share my own thoughts on this matter, as both an attorney and the founder of a company who writes legal content on behalf of lawyers.

Argument #1 – Bad Content

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5 Common SEO Mistakes to Avoid

You’ve spent thousands of dollars creating a new website and it’s not bringing you any new business. You’re probably frustrated and ready to give up on the whole “building your online presence” thing. But before you do, call us for a free website consultation or review these tips for SEO mistakes to avoid (or do both!). These days, a practicing attorney just can’t get away without having a strong online presence.

 

Here are 5 common SEO mistakes to avoid.

1. Duplicate Content

Duplicate content in the context of search engine optimization (SEO) means the same content on more than one webpage (URL) within same or different domain (web site). Search engines can’t decide which content to index, eventually not showing either page in search results. Where do many attorneys get in trouble with this issue? Practice Areas. This can be avoided with properly-drafted content written by attorneys.

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Law Firm Website Content Consultation

Is your law firm’s website bringing you new clients? If you cannot answer with a resounding “YES!” it’s time to mix things up. Your web marketing team should be working closely with you to ensure that:

  • You are directing quality traffic to your site
  • Your website engagement is always on the rise
  • You are turning visitors into clients
  • Google’s various algorithm updates have not dropped you from your place on search engine rankings
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Blogging Lawyers: Are You Maximizing Your Google+/Authorship Presence?

If you are a regular reader of our blog, or follow us on Twitter or LinkedIn or Facebook or Google+, you know just how important Google+ and Google Authorship is for lawyers looking to increase their online presence. One of the perks of Google Authorship is the avatar (i.e. your headshot) that shows up next to links associated with your Google account, which means instant facial recognition, increased search engine rankings, more clicks, and on and on… But if you have Googled yourself lately, you may have noticed that your Google+ photo (and other identifying information) has disappeared from the search results.

So what’s happening? Read on to learn how to regain your powerful online presence.

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On-Page SEO Strategies for Lawyers Looking to Dominate Search Results

If you’re a lawyer interested in or involved in building your law firm’s online presence, you have probably heard something about Panda, Penquin, and/or any of the other recent Google algorithm updates. For most of us, these updates are good news. They promote quality content over quantity, and reward bloggers who have taken the time to write accurate, thoughtful content — on a regular basis (as always, consistency is key).

A few years ago, anyone could throw low-quality, keyword-rich (and ethically dubious) content on his website/blog and see an increase in page rank for weeks! No such luck today. Every major search engine’s focus has moved sharply away from short, overly-optimized content, and has moved toward longer, more comprehensive and in-depth articles.

But at the end of the day, all we really want to know is how to secure that premium placement on page 1 of a Google search. How does Google determine which content is high quality (and should therefore rank highly), and which isn’t? Keep reading for 4 on-page strategies every blogging lawyer should utilize to ensure Google recognizes the value of your content.

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4 Tips for Maximizing Your Legal Blog’s Content

For lawyers who are interested in capitalizing on the fact that prospective clients use the internet to find an attorney, search engine optimization, or SEO, is key. The goal of search engine optimization is to get your website to the top of the search engines for your target keywords; a process that takes time, a savvy understanding of what really works, and a consistent effort.

Among those efforts is content marketing optimization, or CMO. CMO is the practice of creating fresh, relevant content for search engines to pick up (generally through the use of a blog). SEO and CMO go hand-in-hand. If your web marketing team tells you otherwise, be very wary.

Read on for 4 tips to capitalize on your CMO and increase your SEO.

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