Tag Archives: business development

Permalink to In-House Counsel Loves Social Media

In-House Counsel Loves Social Media

by Kristen|on April 19, 2013 |in Social Media |tagged , , , , |Leave a comment
Many of our clients are what we call ‘business to business’ law firms, in that they fish for new business from the referral or fellow attorney pond. From mediators to patent attorneys targeting in-house counsel as smaller businesses, we work with these attorneys to develop strong relationships with in-house counsel through a targeted social media campaign. And a recent study, the 2013 In-House Counsel new Media Engagement Survey conducted by Greentarget, Inside Counsel and Zeughauser Group, shows that we are on the right track (and even a few laps ahead).
To learn more about social media usage by in-house counsel, including blog readership, read on. If these stats convince you (and rightfully so) that it’s time for you / your law firm to build your web presence, we’re ready to help.

Interesting take-aways:

read more »

Permalink to 4 Reasons a Social Media Campaign for Lawyers is Necessary

4 Reasons a Social Media Campaign for Lawyers is Necessary

by Kristen|on March 26, 2013 |in Social Media |tagged , , , , |Leave a comment

Wondering if your law firm needs an active presence on social media? Social media for lawyers is not a new concept. Many law firm, from Am Law to solos, have been utilizing the social networking sites to build their practices, establish themselves as authorities in their particular field, and generally dominate the online world of potential business. With all the chatter about search engine rankings, SEO, and what works vs. what doesn’t, here are a few reasons why social media for lawyers is a must in today’s competitive environment.

4 Reasons Social Media Campaigns for Lawyers are Necessary:

read more »

Permalink to Santa Monica Bar Association Annual Judges’ Reception – March 13, 2013

Santa Monica Bar Association Annual Judges’ Reception – March 13, 2013

by Kristen|on March 4, 2013 |in Events |tagged , , |Leave a comment

WebPresence, Esq. is delighted to sponsor the upcoming Santa Monica Bar Association Annual Judges’ Reception. On March 13, 2013, Southern California lawyers and legal professionals will have a chance to network while also taking a moment to honor the local judiciary.  This will be a great opportunity to dine and connect with fellow members of the bar in a gorgeous setting outside of the courtroom. As we always say, building your network in person is just as important as building your network online! The event will take place at the lovely Loews Hotel in Santa Monica.

We look forward to seeing you all there!

For more information on the event, please contact Kristen, who is also an SMBA Board Member and Officer.

read more »

Permalink to 6 Steps to Building a Search Engine Optimized LinkedIn Profile

6 Steps to Building a Search Engine Optimized LinkedIn Profile

by Kristen|on February 26, 2013 |in LinkedIn, Social Media |tagged , , , , |Leave a comment

No matter what type of law you practice, a strong presence on LinkedIn is a must. LinkedIn, the social networking site for professionals (including lawyers like yourself), is an opportunity to build referral relationships, increase your online presence, and create a mini-resume for future clients to view prior to giving you a call. Overwhelmed by LinkedIn and its constant updates? Or not convinced anyone will actually look at your profile? Do not despair… Not only does a LinkedIn profile generally show up in the top of search results (Google trusts LinkedIn and therefore gives it higher rankings), but it can serve as the differentiator you need to set yourself apart from your ‘competition.’

Read on to learn these 6 simple steps for tuning up your LinkedIn profile…

read more »

Permalink to Client Testimonials for Business Development

Client Testimonials for Business Development

by Kristen|on February 4, 2013 |in Business Development |tagged , , , , |Leave a comment

At WebPresence, Esq. we are always meeting with fellow attorneys to discuss building their web presence. During the process, one of the most common questions we are asked surrounds the use of client testimonials. With potential clients spending more time performing online research prior to giving you a call, a few positive words from a satisfied client (or five or ten) can go a long way. Not only that, testimonials go over well with the major search engines (Google/Yahoo/Bing). And as we all know, search engine rankings are key.

So what is the best way to ask your client for a glowing testimonial that you can share on your website, Facebook page, and/or Avvo profile? We believe it depends, in part, on the area of law you practice. Whether your focus is white collar crime or personal injury, read on for tips on how to obtain and maximize client testimonials for business development!

read more »

Permalink to Kristen Marquis of WebPresence, Esq. Joins SMBA Board of Directors

Kristen Marquis of WebPresence, Esq. Joins SMBA Board of Directors

by Kristen|on January 8, 2013 |in Press Release |tagged , , |Leave a comment

SANTA MONICA, California — January 7, 2013 — The Santa Monica Bar Association (“SMBA”) recently announced that Kristen Marquis, Attorney at Law and Founder of WebPresence, Esq., was elected to SMBA’s board of directors. Kristen joins a group of esteemed Santa Monica attorneys; including David Olan of Olan Law, the incumbent SMBA President. Founded in 1928, the Santa Monica Bar Association provides its members, the courts, and the community with a variety of services, activities and commitments.

“The SMBA is a service-oriented organization dedicated to bringing legal resources and knowledge to the Westside and beyond,” said Kristen Marquis. “I am delighted to be an intrinsic part of developing it into a go-to resource for both attorneys and the general public alike. With the foresight and motivation of my fellow board members, I expect great things for the SMBA in 2013.”

At WebPresence, Esq., Kristen is responsible for developing and executing all of the company’s long-term growth strategies, launching new services, developing new business, and defining WebPresence, Esq. as the premier resource for attorneys and law firms looking to expand their brand. She founded WebPresence, Esq. after noting a need in the legal marketplace for quality, ethically-sound social media and online presence management campaigns. Previously, she was practiced corporate law at a well-respected law firm in Santa Monica, CA.

read more »

Permalink to Building Your Law Firm Website’s SEO

Building Your Law Firm Website’s SEO

by Kristen|on December 12, 2012 |in Website |tagged , , , , |Leave a comment

As part of a well-rounded Web Presence, every lawyer needs to consider Social Networking. Competition is tough and first page placement on a Google or Bing or Yahoo search is ideal. While no legal marketing company can guarantee certain page placement (and if they do, consider this a giant red flag), there are certain tools of Web Presence Management for lawyers that helps a lawyer or law firm increase its web traffic and search engine rankings. Appearing on the first page of a Google search provides you with an incredible opportunity to drive qualified traffic to your website and be found by potential new clients.

You have probably heard of SEO, or search engine optimization. A search engine optimized website requires money, time, and patience.  Here are a ten tips for building your law firm website’s SEO:

read more »

Permalink to Common Social Media Mistakes Lawyers Don’t Want To Make

Common Social Media Mistakes Lawyers Don’t Want To Make

by Kristen|on November 29, 2012 |in Facebook, Google+, LinkedIn, Social Media, Twitter |tagged , , , |Leave a comment

Are you one of the many lawyer starting to see the benefit of building a strong web presence? Or have you watched your competitors and colleagues pull ahead of the pack by masterfully crafting the art of social networking?  It’s not easy to build an effective online presence, but it can be done. However, before you get any crazy ideas, just filling out a law firm page on Facebook or starting a Twitter account is not enough. If you are really interested in exploding your practice through the power of social media marketing for attorneys, you need to avoid making these common mistakes:

  • You aren’t using images or videos.  These days, we are bombarded with information at every turn. If you are not setting yourself apart, and making it easy for people to be interested in you and/or your content, you will go unnoticed — ouch! Adding relevant images and videos can make your law firm’s social media presence more interesting to your potential clients.
Permalink to Best Networking Apps for Lawyers

Best Networking Apps for Lawyers

by Kristen|on October 18, 2012 |in Business Development, Social Media |tagged , , , , |Leave a comment

Networking may be one of the hardest tasks for a busy attorney. It takes time, effort, and know-how to network in-person.

Thankfully, if you’ve realized the value of networking, there are some apps that make the job a lot easier. Or shall we say: there’s an app for that! Five of them in list this. And then a 6th just for fun.

Here are some of the best apps for professional legal networking and for building your online presence:

read more »

Permalink to How Lawyers Can Use Halloween to Get New Business

How Lawyers Can Use Halloween to Get New Business

by Kristen|on October 2, 2012 |in Blog |tagged , , , |Leave a comment

Think that kids are the only ones benefiting from Halloween? Think again.

While Halloween is not a popularly searched topic for most of the year, beginning September, and blowing up in October, Google is bombarded with Halloween-related search inquiries. Not surprisingly, last week in October, boasts about 100 times more Halloween-related search requests than any other time of the year.

So how are you and your law firm capitalizing on this potential new business bonanza?  If you aren’t already, start incorporating Halloween into your firm’s marketing, public relations, blogging and social media efforts. Use this holiday as an invaluable opportunity to raise your law firm’s Web Presence and see the benefits online, in the media, and in your firm’s expanded reach.

While Halloween is supposed to be good, old-fashioned fun, there are quite a few legal issues tied to the scariest holiday of the year. For example:

  • Getting Festive. While a fun family activity, decorating one’s home for Halloween can also be dangerous. Lawyers can remind homeowners that they face possible liability if a trick or treater falls and hurts themselves on their property.
Page 1 of 3123

Categories