The Importance of Visuals in a Content Marketing Campaign

Content marketing isn’t just about words, it’s also about images. The old saying ‘a picture is worth a thousand words’ rings true for a reason.

While many marketing agencies may lead law firms to believe that content marketing is all about pushing out content in the form of blog posts, this is just one aspect of the rather complicated search engine optimization and online marketing equation. And we say ‘complicated’ because it’s not just content, it’s the quality of your content that matters. In other words, those short, poorly written blog posts you’re paying a marketing firm to post on your law firm’s website really aren’t doing much for your website’s ranking or your SEO efforts. At WebPresence, Esq., our attorney-writers draft unique, high-quality content that is specific to your firm, your practice areas, and your short-and-long-term goals (SEO? Thought leadership? Media mentions?).

But back to images… Compelling visuals on your website, in your social media marketing campaign, and throughout your marketing efforts can be game changers. And by that, we mean true lead generators. Visuals can mean photos, memes, and/or video.

Tips for Turning Website Visitors Into Clients

In today’s competitive legal market, just having a law firm or legal services website isn’t enough. Your law firm needs a website that captures your potential client’s attention and hooks them in, ensuring that they take the next step — contacting you.

What do the most effective legal websites offer? High conversion rates, referring to the percentage of website visitors who take a desired action. In the case of legal websites, the most common desired actions are generally 1) phone calls and 2) contact form messages.

So how do you increase the conversion rate, and subsequently, the ROI for your website? Keep reading for 3 tips on building an effective legal website…

1. Include action language

Mastering the Art of Facebook Advertising for Lawyers

These days, it isn’t a question of whether your potential clients are online, but rather what you are doing to reach them. Facebook, the world’s most popular social network, can be a great lead generation opportunity for the right kind of lawyer with the right kind of practice. That’s right, not every social network is ideal for every attorney / law firm. It’s crucial that you are spending your time on the social media sites that contribute client development. If you’re confused about which social networks are right for you, give our team of legal marketing experts a call.

But back to Facebook… If you have determined that having a strategic presence on the social networking giant will provide you with a sharp return on your marketing investment, it’s time to consider Facebook ads. Unfortunately, organic reach is declining as paid ads increase and, generally speaking, law firm pages don’t attract the kind of cult following seen with your favorite band or indie actor, meaning you have to be proactive about driving prospective clients to your business page instead of hoping they come to you.

Why Using Your Headshot on LinkedIn is Necessary

For many lawyers and legal professionals, it can be tempting to hide behind your online presence — or ignore it altogether. Whether this stems from a disbelief that maintaining a professional presence on certain social networks can actually help an attorney grow his business or from an “I’ll get to it… Eventually” attitude, the end result is the same: You’re staying back in the Yellow Pages era while your clients, prospective clients, and referral sources have moved on to bigger and better (i.e. the Internet and your main competitor’s fancy new website).

Lately, we’ve seen a new kind of hiding, one that will seriously hurt an attorney’s online presence: refusing to use your headshot on your accounts. This is diversion technique is up there with using an unprofessional photo (i.e. you on the phone outside of the courthouse, you at your child’s soccer game) in terms of “social media no-nos”.

Google+ Update: What Your Law Firm Needs to Know

Google is always up to something, and this past week has been no different. Disappointing savvy lawyer-marketers across the nation, Google announced that the new Google+ is now primarily focused on collections and communities. In other words, the new Google+ is no longer focused on businesses. Do not despair however, Google+ is still as important as ever for local SEO.

So how is the new G+ different?

If you go to your law firm’s Google+ page, you will see that a few things are missing, including:

Advanced Depositions Presents: Grow Your Law Practice Using Social Media and the Web

Orange County Lawyers & Legal Professionals: Join attorney and social media marketing expert Kristen Marquis Dennis, Founder of WebPresence, Esq., for an educational, interactive, and informative presentation on how to strengthen your marketing efforts and grow your law practice.

It’s a modern reality that a majority of us, your potential clients included, spend over 1.7 hours a day on social networks. Join Kristen for a discussion on how to:

How Much Does Your Marketing Cost You Per Client?

As we have discussed in this blog ad infinitum, online marketing is a must for the modern day attorney. Whether you strategy is lead generation or thought leadership, the world wide web offers unlimited opportunities for business development for lawyers. It’s about putting together the right campaign to help you / your law firm achieve your goals.

At WebPresence, Esq., our marketing strategists are former attorneys. This gives us a leg up, as not only do we understand your law practice, we understand the legal marketplace. We will not suggest that you engage in a form of marketing that will not work for your practice or help you achieve your specific goals. We will also work with you to ensure that your marketing efforts makes financial sense.

Which brings us to two big questions:

How much does each lead costs you? And how much does it cost you to get a new client?

4 SEO Tips for Lawyers

In today’s competitive market, every attorney needs to be a rainmaker. From the solo attorney to the junior associate climbing the ladder to the managing partner who relies on his book of business, lawyers have seen that one way to secure your position within your firm / steady your stream of revenue is online marketing.

The numbers vary according to the report, but one truth remains steady: prospective clients turn to a search engine (Google most often) as their first source for finding and vetting attorneys. So how can you take advantage of the world wide web to build your practice?

First, it is important to understand the goal of your online marketing campaign. It is to drive new clients to your site? Strengthen your online presence so that referrals don’t have a choice but to call? This post will discuss the first objective (which will also benefit the second): lead generation. To learn more about the second, how to build your brand, click here.

What is SEO?