Wondering if your law firm needs an active presence on social media? Social media for lawyers is not a new concept. Many law firm, from Am Law to solos, have been utilizing the social networking sites to build their practices, establish themselves as authorities in their particular field, and generally dominate the online world of potential business. With all the chatter about search engine rankings, SEO, and what works vs. what doesn’t, here are a few reasons why social media for lawyers is a must in today’s competitive environment.
4 Reasons Social Media Campaigns for Lawyers are Necessary:
WebPresence, Esq. is delighted to sponsor the upcoming Santa Monica Bar Association Annual Judges’ Reception. On March 13, 2013, Southern California lawyers and legal professionals will have a chance to network while also taking a moment to honor the local judiciary. This will be a great opportunity to dine and connect with fellow members of the bar in a gorgeous setting outside of the courtroom. As we always say, building your network in person is just as important as building your network online! The event will take place at the lovely Loews Hotel in Santa Monica.
We look forward to seeing you all there!
For more information on the event, please contact Kristen, who is also an SMBA Board Member and Officer.
SANTA MONICA, California — January 7, 2013 — The Santa Monica Bar Association (“SMBA”) recently announced that Kristen Marquis, Attorney at Law and Founder of WebPresence, Esq., was elected to SMBA’s board of directors. Kristen joins a group of esteemed Santa Monica attorneys; including David Olan of Olan Law, the incumbent SMBA President. Founded in 1928, the Santa Monica Bar Association provides its members, the courts, and the community with a variety of services, activities and commitments.
“The SMBA is a service-oriented organization dedicated to bringing legal resources and knowledge to the Westside and beyond,” said Kristen Marquis. “I am delighted to be an intrinsic part of developing it into a go-to resource for both attorneys and the general public alike. With the foresight and motivation of my fellow board members, I expect great things for the SMBA in 2013.”
At WebPresence, Esq., Kristen is responsible for developing and executing all of the company’s long-term growth strategies, launching new services, developing new business, and defining WebPresence, Esq. as the premier resource for attorneys and law firms looking to expand their brand. She founded WebPresence, Esq. after noting a need in the legal marketplace for quality, ethically-sound social media and online presence management campaigns. Previously, she was practiced corporate law at a well-respected law firm in Santa Monica, CA.
As part of a well-rounded Web Presence, every lawyer needs to consider Social Networking. Competition is tough and first page placement on a Google or Bing or Yahoo search is ideal. While no legal marketing company can guarantee certain page placement (and if they do, consider this a giant red flag), there are certain tools of Web Presence Management for lawyers that helps a lawyer or law firm increase its web traffic and search engine rankings. Appearing on the first page of a Google search provides you with an incredible opportunity to drive qualified traffic to your website and be found by potential new clients.
You have probably heard of SEO, or search engine optimization. A search engine optimized website requires money, time, and patience. Here are a ten tips for building your law firm website’s SEO:
Networking may be one of the hardest tasks for a busy attorney. It takes time, effort, and know-how to network in-person.
Thankfully, if you’ve realized the value of networking, there are some apps that make the job a lot easier. Or shall we say: there’s an app for that! Five of them in list this. And then a 6th just for fun.
Here are some of the best apps for professional legal networking and for building your online presence:
Think that kids are the only ones benefiting from Halloween? Think again.
While Halloween is not a popularly searched topic for most of the year, beginning September, and blowing up in October, Google is bombarded with Halloween-related search inquiries. Not surprisingly, last week in October, boasts about 100 times more Halloween-related search requests than any other time of the year.
So how are you and your law firm capitalizing on this potential new business bonanza? If you aren’t already, start incorporating Halloween into your firm’s marketing, public relations, blogging and social media efforts. Use this holiday as an invaluable opportunity to raise your law firm’s Web Presence and see the benefits online, in the media, and in your firm’s expanded reach.
While Halloween is supposed to be good, old-fashioned fun, there are quite a few legal issues tied to the scariest holiday of the year. For example:
- Getting Festive. While a fun family activity, decorating one’s home for Halloween can also be dangerous. Lawyers can remind homeowners that they face possible liability if a trick or treater falls and hurts themselves on their property.