Goolge+ Update: What Your Law Firm Needs to Know

Google is always up to something, and this past week has been no different. Disappointing savvy lawyer-marketers across the nation, Google announced that the new Google+ is now primarily focused on collections and communities. In other words, the new Google+ is no longer focused on businesses. Do not despair however, Google+ is still as important as ever for local SEO.

So how is the new G+ different?

If you go to your law firm’s Google+ page, you will see that a few things are missing, including:

How Much Does Your Marketing Cost You Per Client?

As we have discussed in this blog ad infinitum, online marketing is a must for the modern day attorney. Whether you strategy is lead generation or thought leadership, the world wide web offers unlimited opportunities for business development for lawyers. It’s about putting together the right campaign to help you / your law firm achieve your goals.

At WebPresence, Esq., our marketing strategists are former attorneys. This gives us a leg up, as not only do we understand your law practice, we understand the legal marketplace. We will not suggest that you engage in a form of marketing that will not work for your practice or help you achieve your specific goals. We will also work with you to ensure that your marketing efforts makes financial sense.

Which brings us to two big questions:

How much does each lead costs you? And how much does it cost you to get a new client?

Why Social Media Isn’t Working for Your Law Firm

If your law firm / legal services business is active on social media and it isn’t bringing you new business, something isn’t right. With 2 billion active social media accounts across the world, you should, from a strictly statistical standpoint, be able to reach the person behind at least one of them… So if you aren’t, and if social media is driving leads to your business, it begs the question:

Why isn’t social media working for you?

Read on for five common reasons why your social media marketing campaign is failing to generate leads and grow your practice.

1. You’re Not Advertising on Facebook.

We hate to be the bearer of bad news, but to get the maximum impact on Facebook these days, you may need to consider paying for a stronger presence. With 890 million active daily users, Facebook is the social media king. Your prospective clients spend more time on Facebook than on search, email, and mobile gaming combined. Therefore, depending on your practice and/or business goals, merely having an ‘organic’ presence on Facebook may not be enough to generate the new business you are hoping to bring in.

Tweeting Lawyers: Follower Insights & Best Times to Tweet

Tweeting lawyers: Are you interested in the demographics of your followers and connecting with them with increased efficiency? If your answer is a resounding YES, keep reading…

Twitter recently introduced a tool to help users better understand their audience. You can now view data about your followers:

  • income
  • geographic location
  • education history (including where they went to school)
  • profession
  • phone carrier
  • interests
  • purchasing behavior
  • and more.

What does this mean for a lawyer looking to create an effective social media marketing campaign? Business development is about to get a whole lot more targeted.

Using Twitter’s audience insights (access yours here), a savvy lawyer can take this valuable information all the way to the bank.

The Power of Facebook for Lawyers

A billion users worldwide have catapulted Facebook to be the leading giant in social networking. Indeed, a recent report by Business Insider Intelligence shows that Facebook is the social media Goliath that users prefer. Wanting to take advantage of these potential clients, many corporations and businesses have created their own Facebook pages to connect with their targeted audience. What’s more, the report shows that over 60% percent of Facebook users spend their time socializing on mobile devices, compared to a desktop or laptop and that US users spend an average of 40 minutes scrolling through their Facebook feed each day.

The Growing Power of Online Reviews

When researching services or products online, it is common practice in our online world to perform a quick Google search for company or business reviews, including attorneys and law firms. Which leads us to ask: What does your online presence say about your practice?

A recent survey reported that 58% of the participants viewed Yelp, a popular social media tool that combines local reviews and networking functionality, as the number one and most trusted website for seeking for legal advice or representation.  Surprisingly, this tops other sites such as Avvo, Martindale-Hubbell and SuperLaywers as the go-to reference for lawyer reviews.

What kind of information are your potential clients looking for on these review sites? Keep reading…