The Power of Facebook for Lawyers

A billion users worldwide have catapulted Facebook to be the leading giant in social networking. Indeed, a recent report by Business Insider Intelligence shows that Facebook is the social media Goliath that users prefer. Wanting to take advantage of these potential clients, many corporations and businesses have created their own Facebook pages to connect with their targeted audience. What’s more, the report shows that over 60% percent of Facebook users spend their time socializing on mobile devices, compared to a desktop or laptop and that US users spend an average of 40 minutes scrolling through their Facebook feed each day.


The Growing Power of Online Reviews

When researching services or products online, it is common practice in our online world to perform a quick Google search for company or business reviews, including attorneys and law firms. Which leads us to ask: What does your online presence say about your practice?

A recent survey reported that 58% of the participants viewed Yelp, a popular social media tool that combines local reviews and networking functionality, as the number one and most trusted website for seeking for legal advice or representation.  Surprisingly, this tops other sites such as Avvo, Martindale-Hubbell and SuperLaywers as the go-to reference for lawyer reviews.


What kind of information are your potential clients looking for on these review sites? Keep reading…


5 Common SEO Mistakes to Avoid

You’ve spent thousands of dollars creating a new website and it’s not bringing you any new business. You’re probably frustrated and ready to give up on the whole “building your online presence” thing. But before you do, call us for a free website consultation or review these tips for SEO mistakes to avoid (or do both!). These days, a practicing attorney just can’t get away without having a strong online presence.


Here are 5 common SEO mistakes to avoid.

1. Duplicate Content

Duplicate content in the context of search engine optimization (SEO) means the same content on more than one webpage (URL) within same or different domain (web site). Search engines can’t decide which content to index, eventually not showing either page in search results. Where do many attorneys get in trouble with this issue? Practice Areas. This can be avoided with properly-drafted content written by attorneys.


Law Firm Website Content Consultation

Is your law firm’s website bringing you new clients? If you cannot answer with a resounding “YES!” it’s time to mix things up. Your web marketing team should be working closely with you to ensure that:

  • You are directing quality traffic to your site
  • Your website engagement is always on the rise
  • You are turning visitors into clients
  • Google’s various algorithm updates have not dropped you from your place on search engine rankings

Blogging Lawyers: Are You Maximizing Your Google+/Authorship Presence?

If you are a regular reader of our blog, or follow us on Twitter or LinkedIn or Facebook or Google+, you know just how important Google+ and Google Authorship is for lawyers looking to increase their online presence. One of the perks of Google Authorship is the avatar (i.e. your headshot) that shows up next to links associated with your Google account, which means instant facial recognition, increased search engine rankings, more clicks, and on and on… But if you have Googled yourself lately, you may have noticed that your Google+ photo (and other identifying information) has disappeared from the search results.

So what’s happening? Read on to learn how to regain your powerful online presence.


5 Tips for Building a BIG Social Media Presence

Are your law firm’s social networks garnering the kind of attention that actually brings in new business / connects you with thoughts leaders / expands your referral network? Why not?! If you are devoting the time and expense to maintaining an active online presence, you want to see a return on your investment, don’t you?

Read on for 5 tips on how to make sure your law firm’s web presence is buzzworthy and profitable.

1. Understand Your Audience.

Understanding who your audience is and what they are looking for will put you leaps and bounds in front of your competition. While this tip is Marketing 101, many lawyers think like lawyers, not like their prospective client base.

Some questions to ask yourself when you’re tweeting, blogging, Facebooking, etc.. include:

  • What are the needs of my community?
  • What questions are they asking online and how can my content help answer these questions?
  • What types of content make the biggest impact with my audience: Text, video, images?
  • When and where are they most likely to be active on social media?
  • What types of content are they most likely to share?

2. Hit a Nerve.

Is your blog post touching on a hot legal issue? Current event or tragedy? Timely, relevant content is everything, especially to Google. Incorporate an element of analysis into your commentary and watch as people respond and relate to you.