Client References and Your Law Firm’s Online Presence

You may be convinced that your primary source of business is through word of mouth — and you may be right. However, recent research and online data tracking shows that your website is without question the number one resource for your potential client / media connection, referral source to learn more about you. In other words, before retaining your law firm’s services, your potential client is checking out your online presence… Your law firm website, your LinkedIn profile, your speaking engagements and article publications, and more.

If your website isn’t designed to draw prospective business in, or if your web presence isn’t geared to help potential clients find and positively evaluate you, you’re missing a huge opportunity.

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Can Your LinkedIn Profile Bring You New Business?

Let it be said again: LinkedIn is the must-use (and most used) social network for professionals. With over 200 million users, and 74 million of them in the US, there is no shortage of business development opportunities for the savvy lawyer. As with any marketing tool, LinkedIn is far more effective when you make the most of what it has to offer. In this post, we will explore “Who’s Viewed Your Profile” and it’s value to you as a practicing attorney looking to bring in new business.

Recently, LinkedIn changed the way Who’s Viewed My Profile displays in your settings (and if you are not regularly using this feature, start now!). LinkedIn has dramatically shortened the content shown in a Who’s Viewed My Profile shot. This means that, in about 8 succinct words, you need to explain what you do in a somewhat creative and eye-catching manner. Sound like too much to ask? Talk to us about updating your LinkedIn profile.

Professionals (your potential referral sources and clients) use LinkedIn to expand their networks. It’s up to you to — efficiently and without putting anyone to sleep — convince them that they should connect with you and potentially bring you their business. Your headline is your slogan. Make it count!

Below are a few examples of what doesn’t work for a LinkedIn ‘slogan’. Notice that headlines are cut off mid-sentence, leaving the guesswork up to the potential connection. In marketing, a brand (which is what you, the practicing attorney, are in today’s digital world) strives to avoid leaving the potential consumer with ambiguity as to the brand’s purpose or mission. Do not rely on your audience to accurately assume what you can do for them. Clearly, professionally, and creatively tell them.

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Why is Legal Blogging a Necessary Part of a Smart SEO Strategy for Lawyers?

Once upon a time, search engine optimization (SEO) was about stuffing web pages with key words and hiding links. Lawyers and other businesses flourished, bringing in tons of business through a few quick online searches.

Unfortunately, those days are over. Google has caught on to these ‘tactics’ and penalized (ab)users by dropping them off the top of search results. These days, securing page 1 search engine placement takes, in part, a refined and strategic approach centered on fresh, original content that provides value to visitors. Is your legal blog in line with this new way of online business development?

Is Content Quality that Important?

Yes, the quality of the content that your legal blog provides is crucial to your blog ability to drive new traffic to your website! Creating content for today’s SEO world means for more than traditional SEO practices (like on-page keyword optimization or link building).

Websites that offer visitors valuable content on a regular basis are going to be looked upon more favorably by Google, and will, in turn, appear higher in the search rankings.

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Why Do Lawyers Need to Have Google+ Profile?

 

It’s no secret that lawyers looking to increase their prospective client reach need to be on social media. Facebook, Twitter, LinkedIn, and of course, Google+ (G+). While not the most popular social network, G+ has about 29 million unique monthly users on its website and 41 million users on smartphones. In comparison, Facebook has 128 million monthly users on its website and 108 million on phones.

But perhaps more important than the number of monthly users is the machine that is behind Google+: Google.The most popular search engine in the US, Google has the ability to drive (or not drive) business to a lawyer’s website.

 

 

Why is Google+ is important for lawyers looking to strengthen their online presence, increase search engine rankings, and bring in new business? Read on…

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Ethical Rules in California Governing a Lawyer’s Online Presence

Wondering if your social media campaign (and that includes blogging!) is falling in line with the State Bar of California’s rules governing an attorney’s online presence? You aren’t alone.

WebPresence, Esq. focuses on attorney web marketing and provides services to attorneys throughout California and the United States. Licensed attorneys ourselves, we understand that a lawyer’s livelihood depends on compliance with their State Bar’s rules. We make every effort to ensure that our clients come into compliance and stay in compliance with the applicable California Rules of Professional Conduct.

Read on to learn a few rules relating to a California lawyer’s online presence…

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Business Development for Lawyers Course with Guest Presenter Kristen Marquis

In today’s business climate, almost every attorney (those working for the government aside) needs to be a rainmaker. This requires a level of social interaction many lawyers are not comfortable with, or excited about. Unfortunately, however, social networking for lawyers can no longer be avoided.

Social networking is a dual-edged sword. On one side, you have online networking (a strong online presence is a must for today’s attorney). With online networking, an attorney has the benefit of communicating ‘through’ the internet, and building one’s practice (referral and prospective client network) through LinkedIn, Twitter, Google+, Facebook, blogging, and the like… Many lawyers prefer this method to the other side of the sword: in-person, or offline networking.

Offline networking requires a degree of boldness and an infinite number of handshaking. One must attend networking events, join relevant organizations, host lunches, and the like. And, perhaps most important, one must be social. Offline networking, as with online networking, requires patience and diligence as a lawyer builds and tends to professional relationships.

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6 Most Common SEO Mistakes that Can Affect Your Site Ranking

It’s true: today’s world of SEO, SMO, and HTML can be an overwhelming one; especially for lawyers with a busy law practice to run. Depending on what you read or who you talk to, high page rankings can feel like an impossible feat.  Sometimes, the best solution is to make sure that your current legal marketing plan isn’t hurting your law firm’s online presence. By first ensuring you’re not guilty of any of today’s most frequent SEO blunders, you can slowly move into creating an effective social media marketing plan.

Read on to learn a few of the most common SEO companies and legal marketers make in terms of on-site SEO…

1. The Overuse of Keywords

Keywords are a critical component of a great SEO campaign, but like many things, moderation is key. Use your researched keywords with precision and conciseness. Google and your potential clients know when they’re being scammed with too many key words.

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How Lawyers Can Create the Perfect Social Media Post

Ever wonder why one law firm’s Facebook page has 1000 likes when yours only has two? Or why your competition’s Twitter account is brimming with followers and you can barely get a retweet? While a lot has to do with content marketing (you must be providing your target demographic with quality, useful information), enough cannot be said about packaging. Is your social media campaign presenting the right image to your potential clientele? And how do you create the perfect Facebook post? Or the most retweetable tweet?

Read on to learn the secrets about how to become a popular AND effective social networker (i.e. followers –> quality leads).

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4 Tips for Managing a Negative Online Review for Lawyers

Just a few years ago, people turned to the Yellow Pages and word of mouth for information about lawyers. Today, over 55% of your potential clients use the Internet to research you (or any lawyer). Word of mouth is still important, but don’t think that even with a glowing referral, you aren’t being vetted online before you get the call.

That being said, reviews are now an accepted part of online life. Consumers looking for restaurants, dentists, caterers or law firms now turn to sites such as Yelp.com and the various social media networks for detailed ratings and information. They can even post reviews directly to your Google+ Local profile and Avvo profile!

So what do you do if someone has written a negative review about you or your law firm? How do you manage your online reputation in an effective, strategic manner? Read on for a few tips on online reputation management for lawyers.

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Content Marketing is Key for Lawyers Looking to Their Optimize Online Presence

We’ve been saying it for a while and the statistics are in: Content marketing is one of the most effective ways for a law firm to differentiate itself online these days. With the sheer number of lawyers ‘blogging’ (some of the stuff we read should not qualify as such), it is more important than ever that included in your law firm’s business development plan is a content marketing strategy. By this we mean the production of quality, unique content (or blog posts) that the search engines and your potential audience (new clients, media, etc…) will adore.

A few interesting stats about legal blogging:

  • 90% of consumers find custom [legal] content useful
  • Companies that blog drive 55% more traffic to their website (all the more reason to be sure the content you are putting out is relevant to your practice areas. You want quality leads.)
  • 62% of businesses outsource their content marketing (lawyers: make sure that whomever is writing your content is intimately familiar with your state bar’s rules)
  • 58% of consumers trust editorial content (is your legal marketing team publishing your articles in the top legal periodicals?)
  • Social media and blogs reach 8 out of 10 Internet users
  • Interesting content is one of the top 3 reasons people follow businesses (such as your law firm) on social media
Want more reasons why you need to start blogging? Read on…
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