Wondering if your law firm needs an active presence on social media? Social media for lawyers is not a new concept. Many law firm, from Am Law to solos, have been utilizing the social networking sites to build their practices, establish themselves as authorities in their particular field, and generally dominate the online world of potential business. With all the chatter about search engine rankings, SEO, and what works vs. what doesn’t, here are a few reasons why social media for lawyers is a must in today’s competitive environment.
4 Reasons Social Media Campaigns for Lawyers are Necessary:
SOCIAL MEDIA FOR LAWYERS: BUILDING YOUR PRACTICE IN THE AGE OF THE NEW MEDIA
Twitter, Facebook, Avvo, Yelp, LinkedIn… Where to begin? And is it even necessary? For lawyers looking to expand their practice, establish themselves as a reliable authority in their field, and/or build relationships with media and journalists, increasing your online visibility is a must. A professional, SEO friendly website is the foundation and engaging, ethically sound social networking sites are the springboards to a visibility that showcases your reputation and expertise and helps you build the law practice of your dreams.
Kristen Marquis, Esq. is an attorney turned social media expert. She understands the practice of law and what drives your potential client. Join us for lunch in Santa Monica, California on April 5 as we help you identify, create, and maintain the appropriate social networks for your practice.
As part of a well-rounded Web Presence, every lawyer needs to consider Social Networking. Competition is tough and first page placement on a Google or Bing or Yahoo search is ideal. While no legal marketing company can guarantee certain page placement (and if they do, consider this a giant red flag), there are certain tools of Web Presence Management for lawyers that helps a lawyer or law firm increase its web traffic and search engine rankings. Appearing on the first page of a Google search provides you with an incredible opportunity to drive qualified traffic to your website and be found by potential new clients.
You have probably heard of SEO, or search engine optimization. A search engine optimized website requires money, time, and patience. Here are a ten tips for building your law firm website’s SEO:
If you’re a practicing attorney, you’ve likely been approached by a legal marketing company that promises to help you build your Social Network. And while having a large number of followers can be important, in the legal word, it is about quality not quantity. In order to be effective, your marketing team must be aware that the ways in which attorneys should interact via social media are different than for professionals in any other industry. At WebPresence, Esq. we are attorneys-turned-social media professionals and we approach each of our client’s Social Media campaigns with the ABA Model Rules, State Bar rules, and the uniqueness of the legal services industry in mind.
Using Social Media the Right Way
For lawyers, Social Media must be used as the starting point for a dialogue and not as a tool to initiate specific legal advice. This might seem obvious, but what the ABA and/or your State Bar considers legal advice can be broad. Make sure your legal marketing team is distinctly aware of what is and is not putting your law license at risk.