Tag Archives: lawyer

Permalink to In-House Counsel Loves Social Media

In-House Counsel Loves Social Media

by Kristen|on April 19, 2013 |in Social Media |tagged , , , , |Leave a comment
Many of our clients are what we call ‘business to business’ law firms, in that they fish for new business from the referral or fellow attorney pond. From mediators to patent attorneys targeting in-house counsel as smaller businesses, we work with these attorneys to develop strong relationships with in-house counsel through a targeted social media campaign. And a recent study, the 2013 In-House Counsel new Media Engagement Survey conducted by Greentarget, Inside Counsel and Zeughauser Group, shows that we are on the right track (and even a few laps ahead).
To learn more about social media usage by in-house counsel, including blog readership, read on. If these stats convince you (and rightfully so) that it’s time for you / your law firm to build your web presence, we’re ready to help.

Interesting take-aways:

read more »

Permalink to 4 Reasons a Social Media Campaign for Lawyers is Necessary

4 Reasons a Social Media Campaign for Lawyers is Necessary

by Kristen|on March 26, 2013 |in Social Media |tagged , , , , |Leave a comment

Wondering if your law firm needs an active presence on social media? Social media for lawyers is not a new concept. Many law firm, from Am Law to solos, have been utilizing the social networking sites to build their practices, establish themselves as authorities in their particular field, and generally dominate the online world of potential business. With all the chatter about search engine rankings, SEO, and what works vs. what doesn’t, here are a few reasons why social media for lawyers is a must in today’s competitive environment.

4 Reasons Social Media Campaigns for Lawyers are Necessary:

read more »

Permalink to Social Media For Lawyers 101: An MCLE Lunch

Social Media For Lawyers 101: An MCLE Lunch

by Kristen|on March 21, 2013 |in Events |tagged , |Leave a comment

SOCIAL MEDIA FOR LAWYERS: BUILDING YOUR PRACTICE IN THE AGE OF THE NEW MEDIA

Twitter, Facebook, Avvo, Yelp, LinkedIn… Where to begin? And is it even necessary? For lawyers looking to expand their practice, establish themselves as a reliable authority in their field, and/or build relationships with media and journalists, increasing your online visibility is a must. A professional, SEO friendly website is the foundation and engaging, ethically sound social networking sites are the springboards to a visibility that showcases your reputation and expertise and helps you build the law practice of your dreams.

Kristen Marquis, Esq. is an attorney turned social media expert. She understands the practice of law and what drives your potential client. Join us for lunch in Santa Monica, California on April 5 as we help you identify, create, and maintain the appropriate social networks for your practice.

The event flyer is below. For more information about the hour long MCLE lunch, contact Kristen or the Santa Monica Bar Association directly.

read more »

Permalink to 6 Steps to Building a Search Engine Optimized LinkedIn Profile

6 Steps to Building a Search Engine Optimized LinkedIn Profile

by Kristen|on February 26, 2013 |in LinkedIn, Social Media |tagged , , , , |Leave a comment

No matter what type of law you practice, a strong presence on LinkedIn is a must. LinkedIn, the social networking site for professionals (including lawyers like yourself), is an opportunity to build referral relationships, increase your online presence, and create a mini-resume for future clients to view prior to giving you a call. Overwhelmed by LinkedIn and its constant updates? Or not convinced anyone will actually look at your profile? Do not despair… Not only does a LinkedIn profile generally show up in the top of search results (Google trusts LinkedIn and therefore gives it higher rankings), but it can serve as the differentiator you need to set yourself apart from your ‘competition.’

Read on to learn these 6 simple steps for tuning up your LinkedIn profile…

read more »

Permalink to Tips for Finding The Best Online Legal Marketing Company for Your Law Firm

Tips for Finding The Best Online Legal Marketing Company for Your Law Firm

by Kristen|on February 11, 2013 |in LinkedIn, Social Media |tagged , , , |Leave a comment

At WebPresence, Esq. we lead by example. Unlike some legal marketing companies, where you can’t really be sure who you are dealing with and if this mystery person should really be trusted with your law firm’s reputation, WebPresence, Esq. believes in a personal, hands-on approach. What’s more, we don’t offer any services that we don’t engage in or use ourself.

Take our founder, Kristen Marquis, Attorney at Law, for example. Her LinkedIn profile is updated to its fullest extent and she maintains a very active presence on the site; using it to build business, develop her professional reputation, and establish her authority in the field of online presence management for lawyers. Don’t believe her? Ask the thousands of professionals who visited her site last year, making her profile one of the top 1% most visited profiles on LinkedIn in 2012.

read more »

Permalink to Client Testimonials for Business Development

Client Testimonials for Business Development

by Kristen|on February 4, 2013 |in Business Development |tagged , , , , |Leave a comment

At WebPresence, Esq. we are always meeting with fellow attorneys to discuss building their web presence. During the process, one of the most common questions we are asked surrounds the use of client testimonials. With potential clients spending more time performing online research prior to giving you a call, a few positive words from a satisfied client (or five or ten) can go a long way. Not only that, testimonials go over well with the major search engines (Google/Yahoo/Bing). And as we all know, search engine rankings are key.

So what is the best way to ask your client for a glowing testimonial that you can share on your website, Facebook page, and/or Avvo profile? We believe it depends, in part, on the area of law you practice. Whether your focus is white collar crime or personal injury, read on for tips on how to obtain and maximize client testimonials for business development!

read more »

Permalink to Building Your Law Firm Website’s SEO

Building Your Law Firm Website’s SEO

by Kristen|on December 12, 2012 |in Website |tagged , , , , |Leave a comment

As part of a well-rounded Web Presence, every lawyer needs to consider Social Networking. Competition is tough and first page placement on a Google or Bing or Yahoo search is ideal. While no legal marketing company can guarantee certain page placement (and if they do, consider this a giant red flag), there are certain tools of Web Presence Management for lawyers that helps a lawyer or law firm increase its web traffic and search engine rankings. Appearing on the first page of a Google search provides you with an incredible opportunity to drive qualified traffic to your website and be found by potential new clients.

You have probably heard of SEO, or search engine optimization. A search engine optimized website requires money, time, and patience.  Here are a ten tips for building your law firm website’s SEO:

read more »

Permalink to Common Social Media Mistakes Lawyers Don’t Want To Make

Common Social Media Mistakes Lawyers Don’t Want To Make

by Kristen|on November 29, 2012 |in Facebook, Google+, LinkedIn, Social Media, Twitter |tagged , , , |Leave a comment

Are you one of the many lawyer starting to see the benefit of building a strong web presence? Or have you watched your competitors and colleagues pull ahead of the pack by masterfully crafting the art of social networking?  It’s not easy to build an effective online presence, but it can be done. However, before you get any crazy ideas, just filling out a law firm page on Facebook or starting a Twitter account is not enough. If you are really interested in exploding your practice through the power of social media marketing for attorneys, you need to avoid making these common mistakes:

  • You aren’t using images or videos.  These days, we are bombarded with information at every turn. If you are not setting yourself apart, and making it easy for people to be interested in you and/or your content, you will go unnoticed — ouch! Adding relevant images and videos can make your law firm’s social media presence more interesting to your potential clients.
Permalink to The Value in Smart Social Networking for Lawyers

The Value in Smart Social Networking for Lawyers

by Kristen|on November 6, 2012 |in Blog, Social Media |tagged , , |Leave a comment

If you’re a practicing attorney, you’ve likely been approached by a legal marketing company that promises to help you build your Social Network. And while having a large number of followers can be important, in the legal word, it is about quality not quantity. In order to be effective, your marketing team must be aware that the ways in which attorneys should interact via social media are different than for professionals in any other industry. At WebPresence, Esq. we are attorneys-turned-social media professionals and we approach each of our client’s Social Media campaigns with the ABA Model Rules, State Bar rules, and the uniqueness of the legal services industry in mind.

Using Social Media the Right Way

For lawyers, Social Media must be used as the starting point for a dialogue and not as a tool to initiate specific legal advice. This might seem obvious, but what the ABA and/or your State Bar considers legal advice can be broad. Make sure your legal marketing team is distinctly aware of what is and is not putting your law license at risk.

read more »

Permalink to Social Media for Lawyers: Who, What, When, Where, and How to Share

Social Media for Lawyers: Who, What, When, Where, and How to Share

by Kristen|on October 23, 2012 |in Facebook, Google+, LinkedIn, Social Media, Twitter, YouTube |tagged , |Leave a comment

As lawyers, most of us can appreciate a good legal strategy. One that highlights an argument or position that you had never considered, or maybe that re-phrases something so old it’s new again. Whatever the reason, you take notice. And that’s exactly how your online network should feel about your Social Media campaign. Whether you are targeting fellow attorneys, the media, or members of the general public, your Social Media strategy needs to be on point. Sharp. Unforgettable. Successful.

You must know that WHO you’re marketing to has a strong effect on WHEN and HOW to market to them. As an experienced Social Media marketing for lawyers professional can tell you, this takes research, time and planning.

Here are a few tips (and a great infograph!) to help you create a Social Media marketing campaign for the record books:

read more »

Page 1 of 3123

Categories