You may be convinced that your primary source of business is through word of mouth — and you may be right. However, recent research and online data tracking shows that your website is without question the number one resource for your potential client / media connection, referral source to learn more about you. In other…
Let it be said again: LinkedIn is the must-use (and most used) social network for professionals. With over 200 million users, and 74 million of them in the US, there is no shortage of business development opportunities for the savvy lawyer. As with any marketing tool, LinkedIn is far more effective when you make the…
Once upon a time, search engine optimization (SEO) was about stuffing web pages with key words and hiding links. Lawyers and other businesses flourished, bringing in tons of business through a few quick online searches. Unfortunately, those days are over. Google has caught on to these ‘tactics’ and penalized (ab)users by dropping them off the…
It’s no secret that lawyers looking to increase their prospective client reach need to be on social media. Facebook, Twitter, LinkedIn, and of course, Google+ (G+). While not the most popular social network, G+ has about 29 million unique monthly users on its website and 41 million users on smartphones. In comparison, Facebook has…
Wondering if your social media campaign (and that includes blogging!) is falling in line with the State Bar of California’s rules governing an attorney’s online presence? You aren’t alone. WebPresence, Esq. focuses on attorney web marketing and provides services to attorneys throughout California and the United States. Licensed attorneys ourselves, we understand that a lawyer’s…
In today’s business climate, almost every attorney (those working for the government aside) needs to be a rainmaker. This requires a level of social interaction many lawyers are not comfortable with, or excited about. Unfortunately, however, social networking for lawyers can no longer be avoided. Social networking is a dual-edged sword. On one side, you…
It’s true: today’s world of SEO, SMO, and HTML can be an overwhelming one; especially for lawyers with a busy law practice to run. Depending on what you read or who you talk to, high page rankings can feel like an impossible feat. Sometimes, the best solution is to make sure that your current legal…
Ever wonder why one law firm’s Facebook page has 1000 likes when yours only has two? Or why your competition’s Twitter account is brimming with followers and you can barely get a retweet? While a lot has to do with content marketing (you must be providing your target demographic with quality, useful information), enough cannot be…
Just a few years ago, people turned to the Yellow Pages and word of mouth for information about lawyers. Today, over 55% of your potential clients use the Internet to research you (or any lawyer). Word of mouth is still important, but don’t think that even with a glowing referral, you aren’t being vetted online…
We’ve been saying it for a while and the statistics are in: Content marketing is one of the most effective ways for a law firm to differentiate itself online these days. With the sheer number of lawyers ‘blogging’ (some of the stuff we read should not qualify as such), it is more important than ever…