More and more lawyers and law firms are seeing the importance of having an active, engaging presence on the various Social Media networks. With so many out there, it can seem a bit overwhelming — where does a lawyer looking to bring in a few new clients begin? With calling the experienced attorneys turned Social…
While it is absolutely true that people use search engines other than Google, it is also a fact that 95% of individuals use Google to perform an online search. This means that Google is important to you and your law firm. You want your name and your law firm to show up prominently in search…
Social Media is not just for tweens. From properly managed blogs to Twitters accounts breaking legal stories and YouTube channels teaching potential clients about their rights, Social Networking is enabling law firms of all sizes to connect with potential clients, referral sources, and expand their reach. In today’s competitive legal market, it’s not enough to…
The Yellow Pages are so 1999. Even television as we once knew it has changed: 42% of home televisions are now equipped with digital recording systems that allow them to fast forward through commercials. Attorneys and law firms of all sizes have to accept that the business development landscape has changed and Social Media is…
Google yourself. Go ahead, try it — We dare you. After all, that’s what a majority of your potential clients are doing before they even decide to call you. Be assured that when a potential client Google searches your name or your firm’s name, what is there can have just as large an impact as…
In today’s digital age, when it comes to gaining new clients, your law firm’s website can make or break you. A majority of people begin their search for an attorney online, and many of those individuals received your name along with a few other referrals. It’s crucial that your website makes a great first impression…
Recently, the web has been abuzz with Google’s algorithm updates. These ever-so-powerful algorithms essentially determine your website’s placement in a Google search and at WebPresence, Esq. we’re happy about the changes. Along with cuddly code names (“Panda” and “Penguin”), these algorithms will be giving more weight to our clients websites, which we fill with useful,…
As any Social Media expert can attest, building your Social Media followers is really only the first step when it comes to social media marketing. The challenge is to keep your Social Media followers interested and engaged long after they click the “Follow” or “Like” button. Many law firms haven’t figured out this part of the…
We’ve all heard the LinkedIn hubbub — how it enables two professionals who would likely never have the opportunity to meet in person to connect in a mutually beneficial way; and for lawyers specifically, how it can create a strong referral network that crosses state lines (a little interstate commerce never hurt anybody). But the…
Are you over-optimzing? Probably. Many “legal markerters” promise results to clients, lawyers just like you, with blog posts that are over-linked and ‘over-optimized.’ According to Google, the world’s largest search engine, such behavior will land your law firm’s website in the dugout: Google is working on a search ranking penalty for sites that are “over-optimized”…