Client References and Your Law Firm’s Online Presence

You may be convinced that your primary source of business is through word of mouth — and you may be right. However, recent research and online data tracking shows that your website is without question the number one resource for your potential client / media connection, referral source to learn more about you. In other words, before retaining your law firm’s services, your potential client is checking out your online presence… Your law firm website, your LinkedIn profile, your speaking engagements and article publications, and more.

If your website isn’t designed to draw prospective business in, or if your web presence isn’t geared to help potential clients find and positively evaluate you, you’re missing a huge opportunity.

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Kristen Marquis to Present at SDCBA on Business Development for Lawyers

If you will be in the San Diego area on March 26, 2014, stop by the San Diego County Bar Association for a great seminar on business development for lawyers! Or watch and learn on the live webcast. Click this link to learn more.

WebPresence, Esq.’s founder and practicing attorney Kristen Marquis will be one of five panel members sharing their experience and knowledge on how to build a successful law practice in today’s digital and competitive business climate. During Kristen’s segment, she will share tips on how to ethically and effectively use social media to expand your network, bring in new business, and masterfully enhance your online reputation.

Topics to be covered in the evening’s educational seminar:

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Can Your LinkedIn Profile Bring You New Business?

Let it be said again: LinkedIn is the must-use (and most used) social network for professionals. With over 200 million users, and 74 million of them in the US, there is no shortage of business development opportunities for the savvy lawyer. As with any marketing tool, LinkedIn is far more effective when you make the most of what it has to offer. In this post, we will explore “Who’s Viewed Your Profile” and it’s value to you as a practicing attorney looking to bring in new business.

Recently, LinkedIn changed the way Who’s Viewed My Profile displays in your settings (and if you are not regularly using this feature, start now!). LinkedIn has dramatically shortened the content shown in a Who’s Viewed My Profile shot. This means that, in about 8 succinct words, you need to explain what you do in a somewhat creative and eye-catching manner. Sound like too much to ask? Talk to us about updating your LinkedIn profile.

Professionals (your potential referral sources and clients) use LinkedIn to expand their networks. It’s up to you to — efficiently and without putting anyone to sleep — convince them that they should connect with you and potentially bring you their business. Your headline is your slogan. Make it count!

Below are a few examples of what doesn’t work for a LinkedIn ‘slogan’. Notice that headlines are cut off mid-sentence, leaving the guesswork up to the potential connection. In marketing, a brand (which is what you, the practicing attorney, are in today’s digital world) strives to avoid leaving the potential consumer with ambiguity as to the brand’s purpose or mission. Do not rely on your audience to accurately assume what you can do for them. Clearly, professionally, and creatively tell them.

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Why is Legal Blogging a Necessary Part of a Smart SEO Strategy for Lawyers?

Once upon a time, search engine optimization (SEO) was about stuffing web pages with key words and hiding links. Lawyers and other businesses flourished, bringing in tons of business through a few quick online searches.

Unfortunately, those days are over. Google has caught on to these ‘tactics’ and penalized (ab)users by dropping them off the top of search results. These days, securing page 1 search engine placement takes, in part, a refined and strategic approach centered on fresh, original content that provides value to visitors. Is your legal blog in line with this new way of online business development?

Is Content Quality that Important?

Yes, the quality of the content that your legal blog provides is crucial to your blog ability to drive new traffic to your website! Creating content for today’s SEO world means for more than traditional SEO practices (like on-page keyword optimization or link building).

Websites that offer visitors valuable content on a regular basis are going to be looked upon more favorably by Google, and will, in turn, appear higher in the search rankings.

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Why Do Lawyers Need to Have Google+ Profile?

 

It’s no secret that lawyers looking to increase their prospective client reach need to be on social media. Facebook, Twitter, LinkedIn, and of course, Google+ (G+). While not the most popular social network, G+ has about 29 million unique monthly users on its website and 41 million users on smartphones. In comparison, Facebook has 128 million monthly users on its website and 108 million on phones.

But perhaps more important than the number of monthly users is the machine that is behind Google+: Google.The most popular search engine in the US, Google has the ability to drive (or not drive) business to a lawyer’s website.

 

 

Why is Google+ is important for lawyers looking to strengthen their online presence, increase search engine rankings, and bring in new business? Read on…

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Santa Monica Bar Association’s Annual Dinner — Oct. 30th!

WebPresence, Esq. is pleased to be a sponsor of the Santa Monica Bar Association’s upcoming Annual Fall Dinner at Shutters on the Beach.  Join us on October 30, 2013, as we introduce the new Board of Trustees. The evening’s keynote speaker and honoree is Santa Monica Police Chief Jacqueline A. Seabrooks.

WebPresence, Esq. believes firmly in that lawyers interested business development must engage in social networking both on and off-line (aka over the web and in person). Increase your referral network and expand your potential client base on October 30th as you mingle with new and old friends alike. The evening will be filled with great food, music, and fun.

For more information on the event, see the flyer below or click this link to register directly. You can also contact WebPresence, Esq.’s founder, Kristen Marquis, an SMBA Board Member and Officer.

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How Lawyers Can Create the Perfect Social Media Post

Ever wonder why one law firm’s Facebook page has 1000 likes when yours only has two? Or why your competition’s Twitter account is brimming with followers and you can barely get a retweet? While a lot has to do with content marketing (you must be providing your target demographic with quality, useful information), enough cannot be said about packaging. Is your social media campaign presenting the right image to your potential clientele? And how do you create the perfect Facebook post? Or the most retweetable tweet?

Read on to learn the secrets about how to become a popular AND effective social networker (i.e. followers –> quality leads).

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Content Marketing is Key for Lawyers Looking to Their Optimize Online Presence

We’ve been saying it for a while and the statistics are in: Content marketing is one of the most effective ways for a law firm to differentiate itself online these days. With the sheer number of lawyers ‘blogging’ (some of the stuff we read should not qualify as such), it is more important than ever that included in your law firm’s business development plan is a content marketing strategy. By this we mean the production of quality, unique content (or blog posts) that the search engines and your potential audience (new clients, media, etc…) will adore.

A few interesting stats about legal blogging:

  • 90% of consumers find custom [legal] content useful
  • Companies that blog drive 55% more traffic to their website (all the more reason to be sure the content you are putting out is relevant to your practice areas. You want quality leads.)
  • 62% of businesses outsource their content marketing (lawyers: make sure that whomever is writing your content is intimately familiar with your state bar’s rules)
  • 58% of consumers trust editorial content (is your legal marketing team publishing your articles in the top legal periodicals?)
  • Social media and blogs reach 8 out of 10 Internet users
  • Interesting content is one of the top 3 reasons people follow businesses (such as your law firm) on social media
Want more reasons why you need to start blogging? Read on…
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Santa Monica Bar Association Summer BBQ — July 10th!

WebPresence, Esq. is pleased to be a sponsor of the Santa Monica Bar Association’s upcoming Summer BBQ! Join us on July 10th in the lovely Pacific Palisades as we enjoy some of summer’s most delicious food and drink and mingle with fellow So Cal attorneys and judiciary!

WebPresence, Esq. believes firmly in the power of social networking for lawyers, and that means on and off-line (aka over the web and in person). Increase your referral network and expand your potential client base on July 10th as you mingle with new and old friends alike. We will also be voting for the new Board of Trustees, so be prepared!

For more information on the event, see the flyer below or click this link to register directly. You can also contact WebPresence, Esq.’s founder, Kristen Marquis, an SMBA Board Member and Officer.

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Is Your Law Firm’s Facebook Cover Photo Compliant?

These days, not having an engaging Facebook presence for your law firm makes new business development a challenge. After all, individuals spend more time on Facebook (54 billion minutes per month) than email, search and online gaming combined AND the 34+ age demographic is currently driving Facebook’s growth… So it stands to reason that no matter your area of law, your clients and potential clients are on Facebook. Whether it is for work or for pleasure, they are utilizing the social network — including its Google-like search capabilities.

Now the question remains: Is your Facebook cover photo complaint with the company’s stringent guidelines? If not, you run the risk of having your law firm’s Facebook page (and the blood, sweat, and tears you put into building it and your following) removed by Facebook itself. For help with your law firm’s Facebook page, contact a savvy social media marketing team.

For more information on what is and is not okay for your law firm’s cover photo, keep reading…

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