The Importance of Visuals in a Content Marketing Campaign

Content marketing isn’t just about words, it’s also about images. The old saying ‘a picture is worth a thousand words’ rings true for a reason.

While many marketing agencies may lead law firms to believe that content marketing is all about pushing out content in the form of blog posts, this is just one aspect of the rather complicated search engine optimization and online marketing equation. And we say ‘complicated’ because it’s not just content, it’s the quality of your content that matters. In other words, those short, poorly written blog posts you’re paying a marketing firm to post on your law firm’s website really aren’t doing much for your website’s ranking or your SEO efforts. At WebPresence, Esq., our attorney-writers draft unique, high-quality content that is specific to your firm, your practice areas, and your short-and-long-term goals (SEO? Thought leadership? Media mentions?).

But back to images… Compelling visuals on your website, in your social media marketing campaign, and throughout your marketing efforts can be game changers. And by that, we mean true lead generators. Visuals can mean photos, memes, and/or video.

Mastering the Art of Facebook Advertising for Lawyers

These days, it isn’t a question of whether your potential clients are online, but rather what you are doing to reach them. Facebook, the world’s most popular social network, can be a great lead generation opportunity for the right kind of lawyer with the right kind of practice. That’s right, not every social network is ideal for every attorney / law firm. It’s crucial that you are spending your time on the social media sites that contribute client development. If you’re confused about which social networks are right for you, give our team of legal marketing experts a call.

But back to Facebook… If you have determined that having a strategic presence on the social networking giant will provide you with a sharp return on your marketing investment, it’s time to consider Facebook ads. Unfortunately, organic reach is declining as paid ads increase and, generally speaking, law firm pages don’t attract the kind of cult following seen with your favorite band or indie actor, meaning you have to be proactive about driving prospective clients to your business page instead of hoping they come to you.

Why Using Your Headshot on LinkedIn is Necessary

For many lawyers and legal professionals, it can be tempting to hide behind your online presence — or ignore it altogether. Whether this stems from a disbelief that maintaining a professional presence on certain social networks can actually help an attorney grow his business or from an “I’ll get to it… Eventually” attitude, the end result is the same: You’re staying back in the Yellow Pages era while your clients, prospective clients, and referral sources have moved on to bigger and better (i.e. the Internet and your main competitor’s fancy new website).

Lately, we’ve seen a new kind of hiding, one that will seriously hurt an attorney’s online presence: refusing to use your headshot on your accounts. This is diversion technique is up there with using an unprofessional photo (i.e. you on the phone outside of the courthouse, you at your child’s soccer game) in terms of “social media no-nos”.

Google+ Update: What Your Law Firm Needs to Know

Google is always up to something, and this past week has been no different. Disappointing savvy lawyer-marketers across the nation, Google announced that the new Google+ is now primarily focused on collections and communities. In other words, the new Google+ is no longer focused on businesses. Do not despair however, Google+ is still as important as ever for local SEO.

So how is the new G+ different?

If you go to your law firm’s Google+ page, you will see that a few things are missing, including:

Making Facebook Work for Your Law Firm

“I hate Facebook.” “I don’t understand the point of Facebook.” “Facebook is for photos of babies and grandbabies.” These are a few of the most common excuses we hear from attorneys as to why their law firm doesn’t need to be on Facebook, the world’s largest social network and a search engine unto its own. As it stands, these attorneys are more and more becoming the minority.

According to SocialTimes, almost 2/3 (almost 66%) of the top 50 law firms in the US have Facebook pages (yes, a majority of the most respectable and most successful law firms in the country on Facebook) and they use the platform as a way to engage with current and potential clients. When smartly integrated into your overall legal marketing campaign, Facebook and the other social media platforms are an effective way for lawyers to get in front of your target audience – and stay there.

How Can Facebook Help Increase Business for My Law Firm?

2015 Report on Local Search Engine Ranking Factors for Lawyers

Search engine rankings are big business for attorneys looking to generate leads online. If you’re not on Page 1 of a search result, you can pretty much forget about being found online (80% of online searchers don’t go past Page 1 to find what they’re looking for). From content marketing to SEO to PPC to social search, there does not seem to be a shortage of opportunities to increase a law firm’s online ranking. The big question is: Is what you’re doing working?

Moz, a web-based company dedicated to studying the science of search, recently released their 2015 Local Search Engine Rankings Factors report. This report indicates that, not surprisingly, Google places more weight on certain factors than others… So what are those factors and how can you improve your law firm’s search engine ranking?

Google Local

First, there’s Google Local (your Google+ profile). Many attorneys are interested in marketing their services to a specific geographic area. You would, therefore, likely be most interested in how your site ranks among the top 3 local search results for search terms relevant to your practice area(s) and location(s). According to Moz, what Google is most likely to look at when determining Google Local placement is:

Advanced Depositions Presents: Grow Your Law Practice Using Social Media and the Web

Orange County Lawyers & Legal Professionals: Join attorney and social media marketing expert Kristen Marquis Dennis, Founder of WebPresence, Esq., for an educational, interactive, and informative presentation on how to strengthen your marketing efforts and grow your law practice.

It’s a modern reality that a majority of us, your potential clients included, spend over 1.7 hours a day on social networks. Join Kristen for a discussion on how to:

4 SEO Tips for Lawyers

In today’s competitive market, every attorney needs to be a rainmaker. From the solo attorney to the junior associate climbing the ladder to the managing partner who relies on his book of business, lawyers have seen that one way to secure your position within your firm / steady your stream of revenue is online marketing.

The numbers vary according to the report, but one truth remains steady: prospective clients turn to a search engine (Google most often) as their first source for finding and vetting attorneys. So how can you take advantage of the world wide web to build your practice?

First, it is important to understand the goal of your online marketing campaign. It is to drive new clients to your site? Strengthen your online presence so that referrals don’t have a choice but to call? This post will discuss the first objective (which will also benefit the second): lead generation. To learn more about the second, how to build your brand, click here.

What is SEO?

Why Social Media Isn’t Working for Your Law Firm

If your law firm / legal services business is active on social media and it isn’t bringing you new business, something isn’t right. With 2 billion active social media accounts across the world, you should, from a strictly statistical standpoint, be able to reach the person behind at least one of them… So if you aren’t, and if social media is driving leads to your business, it begs the question:

Why isn’t social media working for you?

Read on for five common reasons why your social media marketing campaign is failing to generate leads and grow your practice.

1. You’re Not Advertising on Facebook.

We hate to be the bearer of bad news, but to get the maximum impact on Facebook these days, you may need to consider paying for a stronger presence. With 890 million active daily users, Facebook is the social media king. Your prospective clients spend more time on Facebook than on search, email, and mobile gaming combined. Therefore, depending on your practice and/or business goals, merely having an ‘organic’ presence on Facebook may not be enough to generate the new business you are hoping to bring in.

TEN Presents: Kristen Marquis Dennis on Social Media for Lawyers

For lawyers looking to take their practice to the next level, attorney and legal marketing expert Kristen Marquis Dennis has the answer. Join her on Tuesday, July 28 as she shares how to effectively and ethically utilize social media for business development with The Esquire Network.

During this educational, interactive, and informative MCLE presentation, Kristen will share tips on how to use social media and the internet to strengthen your marketing efforts and grow your practice. Join Kristen for a discussion on how to brand yourself and/or your practice; create a social media campaign (i.e. LinkedIn, Facebook, Google+, Twitter, YouTube) that drives leads to your website; write blog posts that establish you as a thought leader in your practice area; and more.

In our digitally based world, a strong web presence is not a luxury, it is a necessity.