In today’s competitive legal market, just having a law firm or legal services website isn’t enough. Your law firm needs a website that captures your potential client’s attention and hooks them in, ensuring that they take the next step — contacting you. What do the most effective legal websites offer? High conversion rates, referring to…
Pay Per Click marketing. What IS this magical potion for getting to Page 1 of a Google or other search engine search? Essentially, it’s pay-to-play. If you spend enough money, your law firm’s website will end up on the first page of a Google search, with the designation of “Ad” next to your name. See…
If you’re even considering updating your website, consider no more — just do it. For many attorneys and businesses in the legal profession, their websites have been an afterthought. Not anymore. In 2016, websites are going to be a key component of driving new business to your firm. And not just any websites, but mobile…
Orange County Lawyers & Legal Professionals: Join attorney and social media marketing expert Kristen Marquis Dennis, Founder of WebPresence, Esq., for an educational, interactive, and informative presentation on how to strengthen your marketing efforts and grow your law practice. It’s a modern reality that a majority of us, your potential clients included, spend over 1.7…
As we have discussed in this blog ad infinitum, online marketing is a must for the modern day attorney. Whether you strategy is lead generation or thought leadership, the world wide web offers unlimited opportunities for business development for lawyers. It’s about putting together the right campaign to help you / your law firm achieve…
Are you in the process of starting a new firm? Refreshing an existing firm’s look? Branding is a crucial element in the law firm marketing cycle and the first step in creating a strong web presence. You have three seconds to capture a new client using the right combination of colors, design, and user-appeal. The…
Join attorney and social media expert Kristen Marquis Dennis on May 19 at the Beverly Hills Bar Association for an informative, interactive presentation on marketing, social media, and business development for lawyers. This seminar qualifies for 1 hour of Ethics MCLE. It’s a modern reality that a majority of us (your potential clients included) spend…
On April 21, 2015, Google will be making significant changes to its mobile search algorithm. The end result? Websites that are not mobile friendly will, essentially, be blacklisted. Mobile friendly websites render different layouts depending on the size of the browser screen and with more and more individuals (prospective clients, potential business synergies, members of…
LinkedIn, the go-to social media network for professionals, has quickly become a great resource for referrals and prospects for lawyers. According to a recent Mediapost survey, 9 out of 10 executives use LinkedIn and many in-house lawyers searched for outside counsel on LinkedIn. Just as with in-person marketing, online marketing requires the thoughtful and strategic…
In a recent opinion, the State Bar of California shared the circumstances under which the Rules of Professional Conduct apply to blogging attorneys. In other words, at what point does blogging about your practice (areas, successes, cases, etc…) become something the State Bar might be interested in, and not because your dynamic use of images…