Tips for Turning Website Visitors Into Clients

In today’s competitive legal market, just having a law firm or legal services website isn’t enough. Your law firm needs a website that captures your potential client’s attention and hooks them in, ensuring that they take the next step — contacting you.

What do the most effective legal websites offer? High conversion rates, referring to the percentage of website visitors who take a desired action. In the case of legal websites, the most common desired actions are generally 1) phone calls and 2) contact form messages.

So how do you increase the conversion rate, and subsequently, the ROI for your website? Keep reading for 3 tips on building an effective legal website…

1. Include action language

New Year, New Website: Website Design Trends for 2016

If you’re even considering updating your website, consider no more — just do it. For many attorneys and businesses in the legal profession, their websites have been an afterthought. Not anymore. In 2016, websites are going to be a key component of driving new business to your firm. And not just any websites, but mobile websites. That’s right, the mobile trend has not gone away.

For law firms and legal services businesses, your marketing objectives will not be the same as the local pita place down the street or your best friend’s orthodontics business. Your marketing campaign needs to be engaging, strategic, and, most importantly, professional (for lawyers, this includes ethically-sound). And every good marketing campaign starts with an expertly designed website.

So what does the modern website need to incorporate?

2015 Report on Local Search Engine Ranking Factors for Lawyers

Search engine rankings are big business for attorneys looking to generate leads online. If you’re not on Page 1 of a search result, you can pretty much forget about being found online (80% of online searchers don’t go past Page 1 to find what they’re looking for). From content marketing to SEO to PPC to social search, there does not seem to be a shortage of opportunities to increase a law firm’s online ranking. The big question is: Is what you’re doing working?

Moz, a web-based company dedicated to studying the science of search, recently released their 2015 Local Search Engine Rankings Factors report. This report indicates that, not surprisingly, Google places more weight on certain factors than others… So what are those factors and how can you improve your law firm’s search engine ranking?

Google Local

First, there’s Google Local (your Google+ profile). Many attorneys are interested in marketing their services to a specific geographic area. You would, therefore, likely be most interested in how your site ranks among the top 3 local search results for search terms relevant to your practice area(s) and location(s). According to Moz, what Google is most likely to look at when determining Google Local placement is:

Mobilegeddon: Is Your Website Prepared?

On April 21, 2015, Google will be making significant changes to its mobile search algorithm. The end result? Websites that are not mobile friendly will, essentially, be blacklisted.

Mobile friendly websites render different layouts depending on the size of the browser screen and with more and more individuals (prospective clients, potential business synergies, members of the media, etc…) accessing the web through their mobile devices, the decision by Google to promote websites that are mobile friendly makes sense.

The use of mobile devices is quickly surpassing PC usage, meaning law firms that don’t have mobile friendly websites are already at a disadvantage. After April 21, a non-mobile friendly website will just not appear in mobile search results. End of story.

Responsively Designed Websites

5 Common SEO Mistakes to Avoid

You’ve spent thousands of dollars creating a new website and it’s not bringing you any new business. You’re probably frustrated and ready to give up on the whole “building your online presence” thing. But before you do, call us for a free website consultation or review these tips for SEO mistakes to avoid (or do both!). These days, a practicing attorney just can’t get away without having a strong online presence.


Here are 5 common SEO mistakes to avoid.

1. Duplicate Content

Duplicate content in the context of search engine optimization (SEO) means the same content on more than one webpage (URL) within same or different domain (web site). Search engines can’t decide which content to index, eventually not showing either page in search results. Where do many attorneys get in trouble with this issue? Practice Areas. This can be avoided with properly-drafted content written by attorneys.

6 Most Common SEO Mistakes that Can Affect Your Site Ranking

It’s true: today’s world of SEO, SMO, and HTML can be an overwhelming one; especially for lawyers with a busy law practice to run. Depending on what you read or who you talk to, high page rankings can feel like an impossible feat.  Sometimes, the best solution is to make sure that your current legal marketing plan isn’t hurting your law firm’s online presence. By first ensuring you’re not guilty of any of today’s most frequent SEO blunders, you can slowly move into creating an effective social media marketing plan.

Read on to learn a few of the most common SEO companies and legal marketers make in terms of on-site SEO…

1. The Overuse of Keywords

Keywords are a critical component of a great SEO campaign, but like many things, moderation is key. Use your researched keywords with precision and conciseness. Google and your potential clients know when they’re being scammed with too many key words.

Bad SEO Tactics for Law Firms Exposed

WebPresence, Esq. understands that our clients (lawyers and legal professionals) are interested in obtaining quality new business. We also understand that this means managing their web presence in a manner that increases their brand’s reputation (yes, law firms and lawyers are considered ‘brands’). Unfortunately, not all SEO companies that work with lawyers utilize this effective approach. Instead, they charge lawyers for services such as link stuffing, directory listings, and poor quality content writing. Not only does this hurt the law firm’s ability to obtain high search engine rankings for its website, but it’s unethical. And at WebPresence, Esq. we’re sticklers for social media ethics for lawyers.

If your law firm is currently working with an SEO team to increase SEO and search engine rankings, make sure they are not engaging in these bad SEO tactics for lawyers.

How Lawyers Can Use Halloween to Get New Business

Think that kids are the only ones benefiting from Halloween? Think again.

While Halloween is not a popularly searched topic for most of the year, beginning September, and blowing up in October, Google is bombarded with Halloween-related search inquiries. Not surprisingly, last week in October, boasts about 100 times more Halloween-related search requests than any other time of the year.

So how are you and your law firm capitalizing on this potential new business bonanza?  If you aren’t already, start incorporating Halloween into your firm’s marketing, public relations, blogging and social media efforts. Use this holiday as an invaluable opportunity to raise your law firm’s Web Presence and see the benefits online, in the media, and in your firm’s expanded reach.

While Halloween is supposed to be good, old-fashioned fun, there are quite a few legal issues tied to the scariest holiday of the year. For example:

  • Getting Festive. While a fun family activity, decorating one’s home for Halloween can also be dangerous. Lawyers can remind homeowners that they face possible liability if a trick or treater falls and hurts themselves on their property.