6 Most Common SEO Mistakes that Can Affect Your Site Ranking

It’s true: today’s world of SEO, SMO, and HTML can be an overwhelming one; especially for lawyers with a busy law practice to run. Depending on what you read or who you talk to, high page rankings can feel like an impossible feat.  Sometimes, the best solution is to make sure that your current legal marketing plan isn’t hurting your law firm’s online presence. By first ensuring you’re not guilty of any of today’s most frequent SEO blunders, you can slowly move into creating an effective social media marketing plan.

Read on to learn a few of the most common SEO companies and legal marketers make in terms of on-site SEO…

1. The Overuse of Keywords

Keywords are a critical component of a great SEO campaign, but like many things, moderation is key. Use your researched keywords with precision and conciseness. Google and your potential clients know when they’re being scammed with too many key words.

Details

Bad SEO Tactics for Law Firms Exposed

WebPresence, Esq. understands that our clients (lawyers and legal professionals) are interested in obtaining quality new business. We also understand that this means managing their web presence in a manner that increases their brand’s reputation (yes, law firms and lawyers are considered ‘brands’). Unfortunately, not all SEO companies that work with lawyers utilize this effective approach. Instead, they charge lawyers for services such as link stuffing, directory listings, and poor quality content writing. Not only does this hurt the law firm’s ability to obtain high search engine rankings for its website, but it’s unethical. And at WebPresence, Esq. we’re sticklers for social media ethics for lawyers.

If your law firm is currently working with an SEO team to increase SEO and search engine rankings, make sure they are not engaging in these bad SEO tactics for lawyers.

Details

How Lawyers Can Use Halloween to Get New Business

Think that kids are the only ones benefiting from Halloween? Think again.

While Halloween is not a popularly searched topic for most of the year, beginning September, and blowing up in October, Google is bombarded with Halloween-related search inquiries. Not surprisingly, last week in October, boasts about 100 times more Halloween-related search requests than any other time of the year.

So how are you and your law firm capitalizing on this potential new business bonanza?  If you aren’t already, start incorporating Halloween into your firm’s marketing, public relations, blogging and social media efforts. Use this holiday as an invaluable opportunity to raise your law firm’s Web Presence and see the benefits online, in the media, and in your firm’s expanded reach.

While Halloween is supposed to be good, old-fashioned fun, there are quite a few legal issues tied to the scariest holiday of the year. For example:

  • Getting Festive. While a fun family activity, decorating one’s home for Halloween can also be dangerous. Lawyers can remind homeowners that they face possible liability if a trick or treater falls and hurts themselves on their property.
Details

8 Tips for Building a Great Law Firm Website

In today’s digital age, when it comes to gaining new clients, your law firm’s website can make or break you. A majority of people begin their search for an attorney online, and many of those individuals received your name along with a few other referrals. It’s crucial that your website makes a great first impression and encourages that person to call you for assistance with their legal trouble.

Unfortunately, most law firms have been slow to join the online era. They have a 5, 10 year old website that they have not updated in years and that just consists of a lot of legal mumbo jumbo splattered across the page. No matter who your target market is (other professionals, the regular Joe), this likely will not cut it.

If you are interested in standing out amongst your legal peers and bringing in new business through your law firm’s online presence, here a 8 tips to consider when building a new website, or reexamining your current one. However, it’s important to keep in mind that website optimization never really stops — it’s an ongoing process.

8 Tips for Building a Great Law Firm Website

Details

Why Providing Useful, Unique Legal Content is Necessary

Recently, the web has been abuzz with Google’s algorithm updates. These ever-so-powerful algorithms essentially determine your website’s placement in a Google search and at WebPresence, Esq. we’re happy about the changes. Along with cuddly code names (“Panda” and “Penguin”), these algorithms will be giving more weight to our clients websites, which we fill with useful,…

Details

Google Plans to Penalize Over-Optimizers

Are you over-optimzing? Probably. Many “legal markerters” promise results to clients, lawyers just like you, with blog posts that are over-linked and ‘over-optimized.’  According to Google, the world’s largest search engine, such behavior will land your law firm’s website in the dugout: Google is working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.”  In other words, if you are paying a marketing or SEO group to buy tons of links on link-building sites or spread your links across non-ranked/unverified blogs, Social Media accounts, and online directories, Google will hold it against you.

Google has been working on this penalty for months and plans to roll it out in the near future. The penalty’s goal is to “level the playing field” and give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO.  Make sure that you and/or your legal marketer is contributing relevant, educational, and informational content to your blog — and not only for ethical reasons.

Matt Cutts, head of Google’s Webspam team, said about over-optimization:

Details

3 Mistakes Every Law Firm Must Avoid

These days, your web presence is almost as important as the services you provide (almost). Your clients — and potential clients — are accustomed to cool/entertaining/you-fill-in-the-blank websites that also provide useful information about the services or products they are seeking. Why should your law firm’s website be any different? If you want to keep viewers engaged and coming back for more, it shouldn’t.

Here are 3 mistakes you must avoid when building your website:

Details