On April 21, 2015, Google will be making significant changes to its mobile search algorithm. The end result? Websites that are not mobile friendly will, essentially, be blacklisted.
Mobile friendly websites render different layouts depending on the size of the browser screen and with more and more individuals (prospective clients, potential business synergies, members of the media, etc…) accessing the web through their mobile devices, the decision by Google to promote websites that are mobile friendly makes sense.
The use of mobile devices is quickly surpassing PC usage, meaning law firms that don’t have mobile friendly websites are already at a disadvantage. After April 21, a non-mobile friendly website will just not appear in mobile search results. End of story.