Law Firm Business Development is Shifting

The Yellow Pages are so 1999.  Even television as we once knew it has changed: 42% of home televisions are now equipped with digital recording systems that allow them to fast forward through commercials. Attorneys and law firms of all sizes have to accept that the business development landscape has changed and Social Media is the present.

With Facebook now acting as its own search engine, bringing up search results from inside and outside of Facebook, many of your potential clients know that they never have to leave the world’s most popular site (over 1 billion members spend almost 55 billion minutes per month on Facebook). Additionally, taking your networking to the Internet provides the opportunity to build a bigger sphere and drive more traffic (aka potential clients) to your website.

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You’ve Been Googled

Google yourself. Go ahead, try it — We dare you. After all, that’s what a majority of your potential clients are doing before they even decide to call you. Be assured that when a potential client Google searches your name or your firm’s name, what is there can have just as large an impact as what is not there and will affect whether your services are retained.

Now that you’ve Googled yourself (using the name most likely to be searched by, be honest!), how do you feel? Are you more or less secure in the belief that a person seeking legal services who has never met you before is likely to call you for a consultation?

 A strong Web Presence for lawyers will go a long way toward peace of mind and bringing in new business.

Sometimes Google shows us something we would rather not see and that we pray a potential client never sees. An unflattering Avvo review, an untruth on RipOff Report… Unfortunuately, once it is on the web it is likely there to stay. Any potential client worth his weight in technology (and performing his due diligence) will find it and will hae no way of knowing what to or what not to believe.

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8 Tips for Building a Great Law Firm Website

In today’s digital age, when it comes to gaining new clients, your law firm’s website can make or break you. A majority of people begin their search for an attorney online, and many of those individuals received your name along with a few other referrals. It’s crucial that your website makes a great first impression and encourages that person to call you for assistance with their legal trouble.

Unfortunately, most law firms have been slow to join the online era. They have a 5, 10 year old website that they have not updated in years and that just consists of a lot of legal mumbo jumbo splattered across the page. No matter who your target market is (other professionals, the regular Joe), this likely will not cut it.

If you are interested in standing out amongst your legal peers and bringing in new business through your law firm’s online presence, here a 8 tips to consider when building a new website, or reexamining your current one. However, it’s important to keep in mind that website optimization never really stops — it’s an ongoing process.

8 Tips for Building a Great Law Firm Website

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Why Providing Useful, Unique Legal Content is Necessary

Recently, the web has been abuzz with Google’s algorithm updates. These ever-so-powerful algorithms essentially determine your website’s placement in a Google search and at WebPresence, Esq. we’re happy about the changes. Along with cuddly code names (“Panda” and “Penguin”), these algorithms will be giving more weight to our clients websites, which we fill with useful,…

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California Bar Issues Proposed Ethics Opinion on Social Networking

Every time I visit with a fellow attorney to discuss WebPresence, Esq. and how we can build his or her legal practice, I raise the issue of ethics. Most of the time, lawyers are keen to discuss this very relevant topic, as finding oneself on a state bar’s professional misconduct list is the last thing a licensed attorney wants.

As attorneys ourselves, the legal marketing professionals at WebPresence, Esq. understand the necessity in keeping in line with the Professional Rules of Conduct. If your license is in jeopardy because your legal marketer is producing content that is not considered educational and informational or your Social Media accounts are ‘communicating’ with prospective clients, your practice will suffer.

The State Bar of California’s Standing Committee on Professional Responsibility and Conduct (COPRAC), which is charged with the task of issuing advisory opinions on the ethical propriety of hypothetical attorney conduct, recently had something to say about Social Networking:

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Santa Monica Bar Association Presents: Winning Trial Strategies & Techniques

Join co-sponsor WebPresence, Esq. as we build new professional relationships and strengthen old ones at the Santa Monica Bar Association’s upcoming event. And earn 2/5 hours of MCLE credits in the process! Any questions about reserving your space, please do not hesitate to contact us. This is a wonderful opportunity to connect with legal professionals in the…

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Increasing Your Social Media Followers: 5 Tips

As any Social Media expert can attest, building your Social Media followers is really only the first step when it comes to social media marketing. The challenge is to keep your Social Media followers interested and engaged long after they click the “Follow” or “Like” button. Many law firms  haven’t figured out this part of the relationship-buildilng process, which results in a loss of followers and an ineffective business development campaign.

5 tips to make sure this doesn’t happen to you.

1. Post Regularly
The key here is to find the sweet spot. Posting regularly does not equal posting all of the time. Spamming (such as RTing 17 Tweets in one minute — yes, we’ve seen it before. Too many times.) will only serve to annoy your followers, or potential networking prospects.  Not a good idea!

2. Be Your Own Editor

While you might have more freedom to share your mind on your personal Social Media account, posting on your law firm’s Social Media accounts means that you need to take the firm’s reputation into consideration.  So think twice before you post and always proofread (sounds a lot like the practice of law, right? :)).

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7 Steps of A Successful Social Media Campaign

Interested in taking your practice to the next level?  As you probably know by now, you cannot overlook the Internet for business development purposes. Read on to learn the 7 Steps of A Successful Social Media Campaign…

STEP 1: Determine Your Target Market

Who are you looking to connect with? New clients? Other lawyers? Thought-leaders in your practice area? Before you start your Social Media campaign you must determine your target market.

Step 2: Figure Out Who’s on Which Networks

Not everyone uses every Social Media network. Once you have completed Step 1 (above) you need to research who is doing what where. A well-rounded Social Media campaign is important, but network selectively.

STEP 3: Limit Yourself

New Social Media networks are popping up almost daily — it’s impossible to not only keep track of them, but think you can effectively navigate each one. Of course, outsourcing to a Web Presence Management company will allow you a broader reach and free up your time to focus on your practice.

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