Join attorney, social media expert, and seasoned speaker Kristen Marquis Dennis of WebPresence, Esq. for a not-to-miss presentation brought to you by the Orange County Women Lawyers Association and the Orange County Bar Association. During this educational, interactive, and informative lunchtime presentation Kristen will share tips on how to strengthen your marketing efforts and grow…Details
A billion users worldwide have catapulted Facebook to its secure spot as the giant in social networking. With Americans spending an average of 40 minutes per day on Facebook, many corporations and businesses have created their own Facebook pages to connect with their targeted audience.
Facebook vs LinkedIn
When it comes to professional networking, LinkedIn has shown its effectiveness in maintaining and developing new spheres of influence. However, using Facebook effectively can help you achieve the same results while also creating meaningful personal and business relationships and strengthening your firm’s brand.
Join attorney and social media expert Kristen Marquis Dennis on May 19 at the Beverly Hills Bar Association for an informative, interactive presentation on marketing, social media, and business development for lawyers. This seminar qualifies for 1 hour of Ethics MCLE.
It’s a modern reality that a majority of us (your potential clients included) spend over 1.7 hours a day on social networks. This seminar will discuss how to use effectively and ethically utilize social media (i.e. LinkedIn, Facebook, Google+, Twitter, YouTube) to promote your law practice and drive leads to your website, highlight the importance of online review sites and how to monitor them; the necessity of blogging; and more.Details
If you’re like us, you’re constantly refreshing your content — and your images — on your social networks. And if you’re also like us, you’re probably exhausted by trying to keep up with the various updates to cover photos, profile pictures, image headers, and more.
While the top social networks (LinkedIn, Google+, Facebook, Twitter, YouTube, Instagram, etc…) certainly have not made it easy for anyone to keep up with the constantly changing image sizing requirements, we have! This infograph lays out the logo / head shot sizing requirements for every social network that a social lawyer needs to be active on…
Say goodbye to stretched out / cropped / upside down logos that don’t serve to build your law firm’s brand and say hello to social networking for lawyers at its finest!Details
On April 21, 2015, Google will be making significant changes to its mobile search algorithm. The end result? Websites that are not mobile friendly will, essentially, be blacklisted.
Mobile friendly websites render different layouts depending on the size of the browser screen and with more and more individuals (prospective clients, potential business synergies, members of the media, etc…) accessing the web through their mobile devices, the decision by Google to promote websites that are mobile friendly makes sense.
The use of mobile devices is quickly surpassing PC usage, meaning law firms that don’t have mobile friendly websites are already at a disadvantage. After April 21, a non-mobile friendly website will just not appear in mobile search results. End of story.
Responsively Designed Websites
LinkedIn, the go-to social media network for professionals, has quickly become a great resource for referrals and prospects for lawyers. According to a recent Mediapost survey, 9 out of 10 executives use LinkedIn and many in-house lawyers searched for outside counsel on LinkedIn. Just as with in-person marketing, online marketing requires the thoughtful and strategic implementation of a few specific tools.
Read on for a few tips to maximize your LinkedIn presence and get the ROI that every biz dev savvy lawyer is looking for…
1. Complete your profile and optimize it for online searches.
Spend time sprucing up your LinkedIn profile. Include relevant information a potential client or connection might use to find you. Upload a professional head shot. Profiles with a professional picture receive more views than those with a logo or a company name.
If, like many attorneys utilizing social media for business development, you relied on Google’s Authorship feature to link your own content or articles, then you may have been disappointed when this feature was laid to rest a few months back. Just three years after the search engine giant allowed authors to publicly identify themselves via…Details
Search engines determine the success of law firm websites by deciding how many clients and potential clients they refer to the site. Earlier this year, Google started penalizing sites that push out spam content and rewarding sites that publish original content. For years, marketers focused on keyword and link building to drive SEO and dominate…Details