In today’s competitive legal market, just having a law firm or legal services website isn’t enough. Your law firm needs a website that captures your potential client’s attention and hooks them in, ensuring that they take the next step — contacting you.
What do the most effective legal websites offer? High conversion rates, referring to the percentage of website visitors who take a desired action. In the case of legal websites, the most common desired actions are generally 1) phone calls and 2) contact form messages.
So how do you increase the conversion rate, and subsequently, the ROI for your website? Keep reading for 3 tips on building an effective legal website…
1. Include action language
Having your law firm’s phone number or a call to action button prominently displayed on your home page or navigation bar is necessary. Take your lead generation efforts to the next level by adding action language, such as “Call for a free consultation” or “Contact us today to discuss your case”.
2. Make the click-to-call prompt “sticky”
Your website’s navigation bar should be “sticky”, following the viewer down the page and making it easy for them to take action after reading more about your practice. This feature is especially important on mobile. As your potential client scrolls down your mobile site, the call prompt should follow, allowing them to click to call from any point on the page.
3. Improve your website’s load speed
Your potential clients do not have the time — or attention span — to wait for your website to load. What’s more, Google has confirmed that it considers load speed as a factor when determining page placement. In other words, your law firm or legal services business website simply cannot afford to load slowly. A fast website provides a good user experience (UX), and a satisfying UX leads to higher conversions. Not surprisingly, page speed is especially important for mobile users.
To determine whether your website is performing as it should and turning your visitors into clients, contact the legal marketing professionals at WebPresence, Esq. today for a complimentary website review and consultation.