We’ve all heard the LinkedIn hubbub — how it enables two professionals who would likely never have the opportunity to meet in person to connect in a mutually beneficial way; and for lawyers specifically, how it can create a strong referral network that crosses state lines (a little interstate commerce never hurt anybody). But the…
Are you over-optimzing? Probably. Many “legal markerters” promise results to clients, lawyers just like you, with blog posts that are over-linked and ‘over-optimized.’ According to Google, the world’s largest search engine, such behavior will land your law firm’s website in the dugout: Google is working on a search ranking penalty for sites that are “over-optimized”…
Like many attorneys unaccustomed to the fast-paced, stereotypically-teenaged world of social media, you’re probably wondering what, if any, effect LinkedIn or Twitter or YouTube (to name a few) will have on your practice’s bottom line. You are interested in developing your practice, strengthening your local (and maybe not so local) reputation, and bringing in new…
Still questioning the impact of Social Media, specifically a ethically-sound, informative blog on your legal practice? Wonder no more… According to Hubspot’s The 2012 State of Inbound Marketing, blogs and LinkedIn (a fabulous tool for disseminating your blog posts) are the top two online media accounts for generating new business. The report shows that 57% of companies with a…