Search engine rankings are big business for attorneys looking to generate leads online. If you’re not on Page 1 of a search result, you can pretty much forget about being found online (80% of online searchers don’t go past Page 1 to find what they’re looking for). From content marketing to SEO to PPC to…
Orange County Lawyers & Legal Professionals: Join attorney and social media marketing expert Kristen Marquis Dennis, Founder of WebPresence, Esq., for an educational, interactive, and informative presentation on how to strengthen your marketing efforts and grow your law practice. It’s a modern reality that a majority of us, your potential clients included, spend over 1.7…
As we have discussed in this blog ad infinitum, online marketing is a must for the modern day attorney. Whether you strategy is lead generation or thought leadership, the world wide web offers unlimited opportunities for business development for lawyers. It’s about putting together the right campaign to help you / your law firm achieve…
In today’s competitive market, every attorney needs to be a rainmaker. From the solo attorney to the junior associate climbing the ladder to the managing partner who relies on his book of business, lawyers have seen that one way to secure your position within your firm / steady your stream of revenue is online marketing.…
If your law firm / legal services business is active on social media and it isn’t bringing you new business, something isn’t right. With 2 billion active social media accounts across the world, you should, from a strictly statistical standpoint, be able to reach the person behind at least one of them… So if you…
For lawyers looking to take their practice to the next level, attorney and legal marketing expert Kristen Marquis Dennis has the answer. Join her on Tuesday, July 28 as she shares how to effectively and ethically utilize social media for business development with The Esquire Network. During this educational, interactive, and informative MCLE presentation, Kristen…
If you follow our blog, you’ve heard us share that having a mobile presence is no longer helpful, but rather necessary, for a lawyer / law firm / legal services vendor interested in driving leads through the internet. Why does your website need to be responsively designed (i.e. mobile, tablet, PC, Mac friendly)? Here are…
Are you in the process of starting a new firm? Refreshing an existing firm’s look? Branding is a crucial element in the law firm marketing cycle and the first step in creating a strong web presence. You have three seconds to capture a new client using the right combination of colors, design, and user-appeal. The…
Tweeting lawyers: Are you interested in the demographics of your followers and connecting with them with increased efficiency? If your answer is a resounding YES, keep reading… Twitter recently introduced a tool to help users better understand their audience. You can now view data about your followers: income geographic location education history (including where they…
Ahhhh… Referrals. It’s probably safe to say there isn’t a successful professional out there who doesn’t appreciate the value of a good referral. More powerful than a Facebook ad or Avvo rating, a referral from a trusted colleague can be the determining factor for the decision-maker in need of your professional services. Unfortunately, the number…