Interested in taking your practice to the next level? As you probably know by now, you cannot overlook the Internet for business development purposes. Read on to learn the 7 Steps of A Successful Social Media Campaign…
STEP 1: Determine Your Target Market
Who are you looking to connect with? New clients? Other lawyers? Thought-leaders in your practice area? Before you start your Social Media campaign you must determine your target market.
Step 2: Figure Out Who’s on Which Networks
Not everyone uses every Social Media network. Once you have completed Step 1 (above) you need to research who is doing what where. A well-rounded Social Media campaign is important, but network selectively.
STEP 3: Limit Yourself
New Social Media networks are popping up almost daily — it’s impossible to not only keep track of them, but think you can effectively navigate each one. Of course, outsourcing to a Web Presence Management company will allow you a broader reach and free up your time to focus on your practice.
STEP 4: Be Engaging Your Followers to Convert Them To Customers
This may sound like a no-brainer, but you’d be shocked at the number of people who see Social Media as a one-way street. Building relationships through Social Media is no different from building relationships in the real world: you must act as interested in your potential market as you are in pumping out information about yourself/your firm.
STEP 5: Blog On & YouTube for Amplification
Do you have a lot of useful information to share? That’s great, but Twitter, Facebook & LinkedIn will limit the length of your updates. Creating a blog will not only begin to establish you as an industry thought-leader, but with a blog you are not limited to sharing your knowledge in 140 characters or less.
Step 6: Film Yourself!
YouTube is an incredibly powerful Social Media tool. Create a 60 – 90 second video on a topic your defined audience will find useful and watch your video go viral and your practice grow. It’s a fact that people like watching videos. Statistics show that Facebook posts with the word ‘video’ are shared 30% more often than those without.
STEP 6: Analyze Your Progress
Keep track of your growing network through analytics software. Know that while your ROI might not (let’s be honest: ‘will not’) happen overnight, as successful Social Media campaigns involve building relationships, an increase in online visibility is an excellent start.
STEP 7: Be Consistent
We understand that Tweeting, blogging, Facebooking, Google+-ing, and staying LinkedIn can feel a full-time job. However, if you are truly interested in building your practice through a thoughtful Web Presence, you (and/or your Web Presence Management company) must be consistent.
WebPresence, Esq. is a cutting-edge Web Presence Management company built by attorneys for attorneys. Our team of lawyers will create a powerful Social Media campaign for your law firm, enabling you to attract new business and increasing your firm’s reputation. Additionally, we will manage your online reputation, ensuring that your carefully-crafted name remains in good stead. For more information about our services, contact WebPresence, Esq. at www.WebPresenceEsq.com today.
