I’m a Law Firm / Professional Services Corporation — Why Do I Need to Blog?
Lawyers and other licensed professionals utilize blogs to enhance their reputation, provide current awareness, and to increase business. Today’s business climate has adapted to the new media approach and your clients — consumers and executives alike — are connecting with other progressive professionals via social media. Blogging consistently allows you to position yourself as an expert in your field and to remain in front of the very individuals you are looking to work with. Let’s face it: People hire lawyers or other licensed professionals whom they trust to be reliable authorities in their niche.
If you are happy with your firm’s website and don’t see the point in blogging, you need to remember that in this ever-changing world of social media, your website is remaining the same. In other words, without an active blog it’s becoming outdated. With a strategically targeted blog, you can dynamically and consistently interact and engage with your audience by attracting new visitors to your website. With a professionally maintained Twitter, Facebook, LinkedIn, and Google+ account, you can seamlessly integrate your blog’s content into your reader’s every day life. With the right Social Media networking, your blog will reach clients, potential clients, search engines, and media; thereby increasing your name recognition and client pool.
You might not believe that your clients are using Social Media. You can be assured that the journalists writing the news your client is reading do use Social Media. And often. As we use your blog to help you build relationships with the new media influencers, you will find yourself be quoted in articles, called upon for your expertise, and invited to speak at prestigious events — all because you have positioned yourself as an expert in your field through your well-maintained blog.
For more information on how a blog can assist you in growing your business, contact WebPresence, Esq. today.
WebPresence, Esq. is a progressive Web Presence Management company built by attorneys for attorneys. Our team of lawyers and licensed legal professionals will create a cutting-edge Social Media campaign for your law firm, enabling you to attract new business and increasing your firm’s reputation. Additionally, we will manage your online reputation, ensuring that your carefully-crafted name remains in good stead. For more information about our services, contact WebPresence, Esq. at www.WebPresenceEsq.com today.