Category Archives: Blog

I’m a Professional – I Don’t Need to Blog… Do I?

I’m a Law Firm / Professional Services Corporation — Why Do I Need to Blog? Lawyers and other licensed professionals utilize blogs to enhance their reputation, provide current awareness, and to increase business.

 Today’s business climate has adapted to the new media approach and your clients — consumers and executives alike — are connecting with…

4 Biggest Blogging Mistakes

4 Blogging Mistakes Every Lawyer Needs to Avoid! 1. Not Understanding Your Audience! A big mistake many bloggers make is not understanding who their audience is. No matter how knowledgable you are on a topic, if you aren’t connecting with your target audience, you are wasting billable time! In order to deliver useful information, you…