LinkedIn, the go-to social media network for professionals, has quickly become a great resource for referrals and prospects for lawyers. According to a recent Mediapost survey, 9 out of 10 executives use LinkedIn and many in-house lawyers searched for outside counsel on LinkedIn. Just as with in-person marketing, online marketing requires the thoughtful and strategic implementation of a few specific tools.
Read on for a few tips to maximize your LinkedIn presence and get the ROI that every biz dev savvy lawyer is looking for…
1. Complete your profile and optimize it for online searches.
Spend time sprucing up your LinkedIn profile. Include relevant information a potential client or connection might use to find you. Upload a professional head shot. Profiles with a professional picture receive more views than those with a logo or a company name.
2. Leverage your inbox.
Designate time, perhaps one to two hours each week, and engage on LinkedIn. Read through your news feed, glance through your connections, read the latest posts in your networking groups, and get social. Just like you wouldn’t attend a bar association or industry event and stand in the corner (right?), you can’t expect to get maximum results from LinkedIn if you’re not communicating with anyone on the site.
3. Use mobile.
Make sure to download the LinkedIn mobile app on your smartphone or tablet. With the social network at your fingertip, you can easily respond to messages, connect with new referrals sources you meet ‘offline’, and network in your downtime. It is also a great opportunity to post relevant content or useful updates when the idea strikes.
For more tips on how to take your LinkedIn presence to the next level, or to discuss a one-time LinkedIn profile makeover, reach out to our legal marketing professionals.
WebPresence, Esq. is a cutting-edge legal marketing and public relations firm founded by attorneys for attorneys. Our team of lawyers turned social media experts will create a powerful Social Media campaign for your law firm, enabling you to attract new business and increasing your firm’s reputation.