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Daily Archives: March 31, 2016

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Pay Per Click Marketing: Examining the Cost, Effectiveness, & Value for Lawyers

Legal MarketingBy Kristen Marquis Dennis, Esq.March 31, 2016

Pay Per Click marketing. What IS this magical potion for getting to Page 1 of a Google or other search engine search? Essentially, it’s pay-to-play. If you spend enough money, your law firm’s website will end up on the first page of a Google search, with the designation of “Ad” next to your name. See…

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