In today’s business climate, almost every attorney (those working for the government aside) needs to be a rainmaker. This requires a level of social interaction many lawyers are not comfortable with, or excited about. Unfortunately, however, social networking for lawyers can no longer be avoided. Social networking is a dual-edged sword. On one side, you…
WebPresence, Esq. is pleased to be a sponsor of the Santa Monica Bar Association’s upcoming Annual Fall Dinner at Shutters on the Beach. Join us on October 30, 2013, as we introduce the new Board of Trustees. The evening’s keynote speaker and honoree is Santa Monica Police Chief Jacqueline A. Seabrooks. WebPresence, Esq. believes firmly…
It’s true: today’s world of SEO, SMO, and HTML can be an overwhelming one; especially for lawyers with a busy law practice to run. Depending on what you read or who you talk to, high page rankings can feel like an impossible feat. Sometimes, the best solution is to make sure that your current legal…
Ever wonder why one law firm’s Facebook page has 1000 likes when yours only has two? Or why your competition’s Twitter account is brimming with followers and you can barely get a retweet? While a lot has to do with content marketing (you must be providing your target demographic with quality, useful information), enough cannot be…
Just a few years ago, people turned to the Yellow Pages and word of mouth for information about lawyers. Today, over 55% of your potential clients use the Internet to research you (or any lawyer). Word of mouth is still important, but don’t think that even with a glowing referral, you aren’t being vetted online…
We’ve been saying it for a while and the statistics are in: Content marketing is one of the most effective ways for a law firm to differentiate itself online these days. With the sheer number of lawyers ‘blogging’ (some of the stuff we read should not qualify as such), it is more important than ever…
WebPresence, Esq. is pleased to be a sponsor of the Santa Monica Bar Association’s upcoming Summer BBQ! Join us on July 10th in the lovely Pacific Palisades as we enjoy some of summer’s most delicious food and drink and mingle with fellow So Cal attorneys and judiciary! WebPresence, Esq. believes firmly in the power of…
These days, not having an engaging Facebook presence for your law firm makes new business development a challenge. After all, individuals spend more time on Facebook (54 billion minutes per month) than email, search and online gaming combined AND the 34+ age demographic is currently driving Facebook’s growth… So it stands to reason that no…
With legal blogging for business development all the rage, it’s important for lawyers to remember that the goal of the blog is twofold: educate (the public) and encourage (new clients to call). Many lawyers, and those who write content on their behalf, are so concerned about ‘building content’ or/and ‘increasing SEO’ that they dismiss quality…
WebPresence, Esq. understands that our clients (lawyers and legal professionals) are interested in obtaining quality new business. We also understand that this means managing their web presence in a manner that increases their brand’s reputation (yes, law firms and lawyers are considered ‘brands’). Unfortunately, not all SEO companies that work with lawyers utilize this effective…