A billion users worldwide have catapulted Facebook to be the leading giant in social networking. Indeed, a recent report by Business Insider Intelligence shows that Facebook is the social media Goliath that users prefer. Wanting to take advantage of these potential clients, many corporations and businesses have created their own Facebook pages to connect with their targeted audience. What’s more, the report shows that over 60% percent of Facebook users spend their time socializing on mobile devices, compared to a desktop or laptop and that US users spend an average of 40 minutes scrolling through their Facebook feed each day.
Is your law firm capitalizing on this captive audience?
When it comes to online networking, LinkedIn has certainly shown its effectiveness for maintaining and developing new contacts. A strategic and professional Facebook campaign can not only assist a law firm in achieving the same results, but also create meaningful personal and business relationships while affirming your firm’s brand.
UK’s Brighton School of Business and Management provided revealing data on a recent study of Facebook users vs. LinkedIn:
- Facebook leads in monthly visitors and users over LinkedIn
- 80% of Facebook users fall into the 36 years old and above category; only 66% of LinkedIn users fall into this segment (both are very high numbers and should be taken advantage of in your legal marketing campaign)
- Facebook shows to have an equal breakdown of both genders as users while more women use LinkedIn
- Recruiters are more likely to use LinkedIn
- Personal recommendations, introductions and social connections occur more often on the Facebook platform
Because people hire lawyers based on experience and trust, Facebook is often seen by users as a more effective vetting tool and way of seeking powerful recommendations from their friends.
Likes vs Shares
The total number you law firm Facebook page “Likes” is a great metric for determining brand recognition, but the Share button is not to be ignored. Without a doubt, the key is to provide your potential clients with content that they can further engage on (like, share, etc…).
What else can you do to maximize the power of Facebook? Posting often and answer questions, engage with your community! By doing so, it also continues the cycle of personal recommendations and affirmations of your firm’s brand to potential clients.
For more information on how to set up an effective and ethical Facebook marketing campaign for lawyers, contact the savvy legal marketing experts at WebPresence, Esq. today.
