If you’re even considering updating your website, consider no more — just do it. For many attorneys and businesses in the legal profession, their websites have been an afterthought. Not anymore. In 2016, websites are going to be a key component of driving new business to your firm. And not just any websites, but mobile websites. That’s right, the mobile trend has not gone away.
For law firms and legal services businesses, your marketing objectives will not be the same as the local pita place down the street or your best friend’s orthodontics business. Your marketing campaign needs to be engaging, strategic, and, most importantly, professional (for lawyers, this includes ethically-sound). And every good marketing campaign starts with an expertly designed website.
So what does the modern website need to incorporate?
It’s 2016. If you want to keep up with the times and continue to bring in new business, your law firm / legal services business needs a website. And not just any website… Your website must showcase you as a modern, capable firm that understands the marketplace, its potential client base, and that, in our digitally driven world, looks are everything (after all, you have 3 seconds to make your online impression).
A few website features to consider:
- Responsive design.
- Sticky navigation.
- Brand-oriented imagery.
- SEO friendly.
- SSL certificates.
- Efficient layout.
- Professionally designed.
- Fast load speed.
- Disclaimers.
Wondering if your website makes the cut? Contact us today for a free website consultation.
Here are 8 website design trends you can expect for 2016:
Thanks to Coastal Creative for the great infograph.
