Just a few years ago, people turned to the Yellow Pages and word of mouth for information about lawyers. Today, over 55% of your potential clients use the Internet to research you (or any lawyer). Word of mouth is still important, but don’t think that even with a glowing referral, you aren’t being vetted online…
We’ve been saying it for a while and the statistics are in: Content marketing is one of the most effective ways for a law firm to differentiate itself online these days. With the sheer number of lawyers ‘blogging’ (some of the stuff we read should not qualify as such), it is more important than ever…
WebPresence, Esq. is pleased to be a sponsor of the Santa Monica Bar Association’s upcoming Summer BBQ! Join us on July 10th in the lovely Pacific Palisades as we enjoy some of summer’s most delicious food and drink and mingle with fellow So Cal attorneys and judiciary! WebPresence, Esq. believes firmly in the power of…
These days, not having an engaging Facebook presence for your law firm makes new business development a challenge. After all, individuals spend more time on Facebook (54 billion minutes per month) than email, search and online gaming combined AND the 34+ age demographic is currently driving Facebook’s growth… So it stands to reason that no…
With legal blogging for business development all the rage, it’s important for lawyers to remember that the goal of the blog is twofold: educate (the public) and encourage (new clients to call). Many lawyers, and those who write content on their behalf, are so concerned about ‘building content’ or/and ‘increasing SEO’ that they dismiss quality…
WebPresence, Esq. understands that our clients (lawyers and legal professionals) are interested in obtaining quality new business. We also understand that this means managing their web presence in a manner that increases their brand’s reputation (yes, law firms and lawyers are considered ‘brands’). Unfortunately, not all SEO companies that work with lawyers utilize this effective…
You’ve finally decided to join many of your fellow attorneys in the constantly changing world of online networking and business development. Congrats! Now that you have search optimized profiles on LinkedIn, Facebook, Twitter, and Google+, it’s time to start ‘engaging’ and really building that professional network. To maximize your reach, establish yourself as a thought…
Many of our clients are what we call ‘business to business’ law firms, in that they fish for new business from the referral or fellow attorney pond. From mediators to patent attorneys targeting in-house counsel as smaller businesses, we work with these attorneys to develop strong relationships with in-house counsel through a targeted social media…
As you are probably discovering yourself, the old ways of Search Engine Optimization (SEO) are no longer serving you / your law firm in terms of a Search Engine Results Page (SERP). And by old, we mean 2012. If your SEO company is guaranteeing results via linking, directories, and other vague promises, RUN (this is…
Wondering if your law firm needs an active presence on social media? Social media for lawyers is not a new concept. Many law firm, from Am Law to solos, have been utilizing the social networking sites to build their practices, establish themselves as authorities in their particular field, and generally dominate the online world of…