Google yourself. Go ahead, try it — We dare you. After all, that’s what a majority of your potential clients are doing before they even decide to call you. Be assured that when a potential client Google searches your name or your firm’s name, what is there can have just as large an impact as…
DetailsIn today’s digital age, when it comes to gaining new clients, your law firm’s website can make or break you. A majority of people begin their search for an attorney online, and many of those individuals received your name along with a few other referrals. It’s crucial that your website makes a great first impression…
DetailsRecently, the web has been abuzz with Google’s algorithm updates. These ever-so-powerful algorithms essentially determine your website’s placement in a Google search and at WebPresence, Esq. we’re happy about the changes. Along with cuddly code names (“Panda” and “Penguin”), these algorithms will be giving more weight to our clients websites, which we fill with useful,…
DetailsEvery time I visit with a fellow attorney to discuss WebPresence, Esq. and how we can build his or her legal practice, I raise the issue of ethics. Most of the time, lawyers are keen to discuss this very relevant topic, as finding oneself on a state bar’s professional misconduct list is the last thing…
DetailsJoin co-sponsor WebPresence, Esq. as we build new professional relationships and strengthen old ones at the Santa Monica Bar Association’s upcoming event. And earn 2/5 hours of MCLE credits in the process! Any questions about reserving your space, please do not hesitate to contact us. This is a wonderful opportunity to connect with legal professionals in the…
DetailsAs any Social Media expert can attest, building your Social Media followers is really only the first step when it comes to social media marketing. The challenge is to keep your Social Media followers interested and engaged long after they click the “Follow” or “Like” button. Many law firms haven’t figured out this part of the…
DetailsInterested in taking your practice to the next level? As you probably know by now, you cannot overlook the Internet for business development purposes. Read on to learn the 7 Steps of A Successful Social Media Campaign… STEP 1: Determine Your Target Market Who are you looking to connect with? New clients? Other lawyers? Thought-leaders…
DetailsEver wonder who’s really using the various Social Networking sites; such as LinkedIn, Facebook, and Twitter? We thought so. As you can see, it’s not just tweens. In fact, isn’t time your law firm is reaching your target audience (30 – 55 year olds)? WebPresence, Esq. is a cutting-edge Web Presence Management company built by…
DetailsWe’ve all heard the LinkedIn hubbub — how it enables two professionals who would likely never have the opportunity to meet in person to connect in a mutually beneficial way; and for lawyers specifically, how it can create a strong referral network that crosses state lines (a little interstate commerce never hurt anybody). But the…
DetailsAre you over-optimzing? Probably. Many “legal markerters” promise results to clients, lawyers just like you, with blog posts that are over-linked and ‘over-optimized.’ According to Google, the world’s largest search engine, such behavior will land your law firm’s website in the dugout: Google is working on a search ranking penalty for sites that are “over-optimized”…
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