Recently, the web has been abuzz with Google’s algorithm updates. These ever-so-powerful algorithms essentially determine your website’s placement in a Google search and at WebPresence, Esq. we’re happy about the changes. Along with cuddly code names (“Panda” and “Penguin”), these algorithms will be giving more weight to our clients websites, which we fill with useful, informative, unique content, while supposedly penalizing sites who use black hat SEO tactics. In other words, merely filling up a page with key words to improve your site’s ranking will no longer cut it, according to Google.
Google regularly updates its algorithms in order to provide the ultimate user experience. As legal content writers, we wholeheartedly stand behind that ideal. Along with a more accurate user experience, Google’s updates provide our clients with a better chance at client conversion, meaning the potential client sees and visits their website, thereby turning into a bona fide client.
Essentially, regular algorithm updates aim to ensure that the user is getting the most accurate and high quality results for what he or she is searching for. For example, when a potential client types ‘Can I sue the drunk driver that injured me in California?’ into a Google search, instead of law firm websites containing spammy, non-useful information showing up first on the search result list, Google will prioritize your high-quality website that provides useful, current content. That cheer you just heard? Our satisfied clients, raising a toast to WebPresence, Esq.’s premium services.
At WebPresence, Esq. we provide unique, informative, SEO-rich content to our clients. Our approach is not one-size fits-all. Understanding what Google, Bing, AOL, and the other major search engines are searching for, we tailor our content to each of our clients and to the principles of SEO best practices. We write articles that work to increase your website’s search engine rankings, not harm it. And perhaps most importantly, we’re attorneys who understand the Professional Rules of Conduct and the difference between advertising and social networking.
WebPresence, Esq. is a cutting-edge Web Presence Management company built by attorneys for attorneys. Our team of lawyers will create a powerful Social Media campaign for your law firm, enabling you to attract new business and increasing your firm’s reputation. Additionally, we will manage your online reputation, ensuring that your carefully-crafted name remains in good stead. For more information about our services, contact WebPresence, Esq. at www.WebPresenceEsq.com today.