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Category Archives: Social Media

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Measuring Marketing Success with Social Media

Social MediaBy Kristen Marquis Dennis, Esq.November 25, 2014

You have selected the best social platforms for your brand (yes, your law firm is a brand), developed a plan and devoted time for client development, sharing your legal knowledge and building loyalty.  How do you determine if your social media marketing plan is successfully working for your law firm? In the early stages of…

10 Tips for Increasing Twitter Followers

Social Media, TwitterBy Kristen Marquis Dennis, Esq.November 13, 2014

You’ve probably heard by now that Social Media is an marketing avenue that lawyers can no longer avoid. From Facebook to LinkedIn, Google+ to Twitter, using social networks to enhance your reputation, build your practice, and strengthen existing professional relationships is a fact of biz dev life for the rainmaking lawyer. But, like many attorneys,…

Twitter 101 for Lawyers: 3 Ways to Make Your Tweets POP

Social Media, TwitterBy Kristen Marquis Dennis, Esq.October 23, 2014

Depending on your area[s] of practice, Twitter can be one of the most effective online business development tools for a busy lawyer. It’s also it’s own kind of social networking site. One that requires time, give and take, and consistency. In other words, Twitter is not a billboard. It is a two-way street of retweets,…

Social Media Acronym Cheat Sheet

Social MediaBy Kristen Marquis Dennis, Esq.June 23, 2014

SEO, SEM, G+… The list of social media acronyms seems to be endless — and more pop up every day! The next time you meet with your marketing team or web designers, be prepared with this handy list of 40 social media acronyms every lawyer with an online presence needs to know.   40 Social…

5 Tips for Building a BIG Social Media Presence

Social MediaBy Kristen Marquis Dennis, Esq.June 9, 2014

Are your law firm’s social networks garnering the kind of attention that actually brings in new business / connects you with thoughts leaders / expands your referral network? Why not?! If you are devoting the time and expense to maintaining an active online presence, you want to see a return on your investment, don’t you?…

Hashtagging 101 for Lawyers

Social MediaBy Kristen Marquis Dennis, Esq.May 26, 2014

You’ve set up your law firm’s Twitter account. Maybe you’ve even sent out a few tweets. But you’re just not getting the feedback — and followers! — you were hoping for. Your possible missing link? Hashtags (#). When used properly, hashtags can be one of the quickest and easiest ways for a lawyer to expand…

Can Your LinkedIn Profile Bring You New Business?

LinkedIn, Social MediaBy Kristen Marquis Dennis, Esq.March 5, 2014

Let it be said again: LinkedIn is the must-use (and most used) social network for professionals. With over 200 million users, and 74 million of them in the US, there is no shortage of business development opportunities for the savvy lawyer. As with any marketing tool, LinkedIn is far more effective when you make the…

Why Do Lawyers Need to Have Google+ Profile?

Google+, Social MediaBy Kristen Marquis Dennis, Esq.February 26, 2014

  It’s no secret that lawyers looking to increase their prospective client reach need to be on social media. Facebook, Twitter, LinkedIn, and of course, Google+ (G+). While not the most popular social network, G+ has about 29 million unique monthly users on its website and 41 million users on smartphones. In comparison, Facebook has…

How Lawyers Can Create the Perfect Social Media Post

Social MediaBy Kristen Marquis Dennis, Esq.July 29, 2013

Ever wonder why one law firm’s Facebook page has 1000 likes when yours only has two? Or why your competition’s Twitter account is brimming with followers and you can barely get a retweet? While a lot has to do with content marketing (you must be providing your target demographic with quality, useful information), enough cannot be…

Is Your Law Firm’s Facebook Cover Photo Compliant?

Facebook, Social MediaBy Kristen Marquis Dennis, Esq.June 20, 2013

These days, not having an engaging Facebook presence for your law firm makes new business development a challenge. After all, individuals spend more time on Facebook (54 billion minutes per month) than email, search and online gaming combined AND the 34+ age demographic is currently driving Facebook’s growth… So it stands to reason that no…

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