You’ve probably heard by now that Social Media is an marketing avenue that lawyers can no longer avoid. From Facebook to LinkedIn, Google+ to Twitter, using social networks to enhance your reputation, build your practice, and strengthen existing professional relationships is a fact of biz dev life for the rainmaking lawyer.
But, like many attorneys, you may not have the time nor the understanding of social media to actually use it to your advantage. One option is to outsource your social media marketing to savvy legal marketers (talk to us about how that might look for your law firm). Another option is to spend the time each day to do it yourself. Continue reading for 15 tips on how to come up with interesting content for your law firm’s Twitter feed.
#1: Ask Questions
As an attorney, you are asked thousands of a questions a day (or so it probably feels). Take a few of the simpler ones, the ones with answers that would be of interest to your potential client, and tweet it. Remember, you only have 140 characters, so make it short and sweet!
#2: Use Photos
Clever or relevant photographs relating to your blog post or the statement you’re sharing are a great way to increase engagement and followers. Be creative and add different perspectives of your law firm on Twitter.
Hopefully your legal marketing campaign includes videos. And since it does, what better way to share than via social media? Twitter allows you to tweet rich media so take advantage of it and watch your followers grow! As we have shared before, videos are a great way to share your thoughts on a topic, present a short practice area tutorial, etc….
#4: Reviews and Testimonials
Retweeting public accolades from real clients provides social proof for you. Those reviews and testimonials help you build trust within in your desired demographic.
#5: Share Other People’s Content
Don’t be stingy on Twitter — share relevant content, even if it comes from a “competing” law firm! Twitter etiquette encourages them to return the favor down the road, exposing your tweet to countless new eyeballs!
#6: Break News
Twitter has become a major source for staying current with news and trends. This means that if your law firm is the one providing that news or retweeting it, people begin to view you as a go-to resource.
#7: Share Your Thoughts
Do you have recurring thoughts about a hot legal topic? Do you have ideas about your industry? Share them with your followers and watch as you become a thought leader, build connections, and see your practice grow.
A meme is an image paired with a funny phrase. Create an original meme that fits with your law firm or practice areas, entertaining your followers while subtly promoting your practice.
#9: Provide Tips
Consistently posting helpful tips (daily is best!) keeps your audience coming back — as an attorney accustomed with providing advice, these tips should not be too tough to come up with!
#10: Trending Hashtags
Hashjacking is incorporating popular hashtags within your own tweets in order to gain extra exposure. You can find trending hashtags on the left side of your law firm’s Twitter profile. Pay particular attention to those that are trending in your area.
As always, do not forget to consider your State’s ethical guidelines. For more information on how to run an ethical and effective Twitter campaign, reach out to WebPresence, Esq.’s legal marketing team today.