Tweeting lawyers: Are you interested in the demographics of your followers and connecting with them with increased efficiency? If your answer is a resounding YES, keep reading…
Twitter recently introduced a tool to help users better understand their audience. You can now view data about your followers:
- income
- geographic location
- education history (including where they went to school)
- profession
- phone carrier
- interests
- purchasing behavior
- and more.
What does this mean for a lawyer looking to create an effective social media marketing campaign? Business development is about to get a whole lot more targeted.
Using Twitter’s audience insights (access yours here), a savvy lawyer can take this valuable information all the way to the bank.
Twitter audience insights
There is no one size fits all approach to marketing for lawyers and law firms. Even firms with similar practice areas have unique niches and qualifications. By analyzing audience insights on Twitter, you can share what sets you apart from your ‘competition’ with your potential client pool with a highly targeted, strategic approach.
Best Time to Tweet
The first step is getting clear on who you are tweeting to (using Twitter audience insights, above). The second step is making sure they see you (using this handy infograph, below). According to the social media management tool Buffer:
- Early mornings are the best time to tweet in order to get clicks.
- Evenings and late at night are the best time, on average, for total engagement with your tweets
What are you hoping to gain by maintaining an active Twitter handle? Your ideal tweet time will depend on your objective (link clinks or user engagement). If clicks are your goal, tweet links (such as links to your blog posts) between 2 a.m. and 3 a.m. The fewest clicks per tweet take place between 9 a.m. and 1 p.m. If you’re in the mood to engage (Buffer defines engagement as clicks, retweets, favorites and replies), try between 1 p.m. and 5 a.m., with engagement peaking between 2 a.m. and 3 a.m.
When used properly, Twitter can be an incredible powerful tool for business development.
Learn more about the importance of having a smart, ethical social media marketing campaign here or contact one of our knowledgeable legal marketing professionals.
