A billion users worldwide have catapulted Facebook to its secure spot as the giant in social networking. With Americans spending an average of 40 minutes per day on Facebook, many corporations and businesses have created their own Facebook pages to connect with their targeted audience.
Facebook vs LinkedIn
When it comes to professional networking, LinkedIn has shown its effectiveness in maintaining and developing new spheres of influence. However, using Facebook effectively can help you achieve the same results while also creating meaningful personal and business relationships and strengthening your firm’s brand.
A few interesting Facebook stats:
- Facebook outranks LinkedIn in monthly visitors and users
- 80% of Facebook users are 36 years old and above vs 66% for LinkedIn
- Facebook has a gender equal user breakdown, whereas more women use LinkedIn
Introductions and social connections are more common on the Facebook platform and users trust their Facebook friends’ recommendations. Seeing how individuals generally hire lawyers based on trust (Do I trust their experience? Am I confident in their professional ability?), Facebook can be a powerful legal marketing tool for any type of lawyer.
The total number of Facebook page “Likes” is a great metric for showcasing the popularity of your brand, but the engagement on individual posts and updates is where you see if your social media marketing campaign is truly connecting with your target audience. Obviously, the key is to provide your followers with content that they can relate to and find interesting. Sharing information that is relevant to your followers is one way to do this. Creating (ethically sound) Q&A sessions is another. Consistency, as always, is key. When you continue to drive potential clients to your law firm’s Facebook page, you continue the cycle of personal recommendations and affirmation of your firm’s brand to potential clients.
For more information on how to set up an effective, targeted Facebook marketing campaign, contact the legal marketing experts at WebPresence, Esq.