With legal blogging for business development all the rage, it’s important for lawyers to remember that the goal of the blog is twofold: educate (the public) and encourage (new clients to call). Many lawyers, and those who write content on their behalf, are so concerned about ‘building content’ or/and ‘increasing SEO’ that they dismiss quality…
DetailsWebPresence, Esq. understands that our clients (lawyers and legal professionals) are interested in obtaining quality new business. We also understand that this means managing their web presence in a manner that increases their brand’s reputation (yes, law firms and lawyers are considered ‘brands’). Unfortunately, not all SEO companies that work with lawyers utilize this effective…
DetailsYou’ve finally decided to join many of your fellow attorneys in the constantly changing world of online networking and business development. Congrats! Now that you have search optimized profiles on LinkedIn, Facebook, Twitter, and Google+, it’s time to start ‘engaging’ and really building that professional network. To maximize your reach, establish yourself as a thought…
DetailsMany of our clients are what we call ‘business to business’ law firms, in that they fish for new business from the referral or fellow attorney pond. From mediators to patent attorneys targeting in-house counsel as smaller businesses, we work with these attorneys to develop strong relationships with in-house counsel through a targeted social media…
DetailsAs you are probably discovering yourself, the old ways of Search Engine Optimization (SEO) are no longer serving you / your law firm in terms of a Search Engine Results Page (SERP). And by old, we mean 2012. If your SEO company is guaranteeing results via linking, directories, and other vague promises, RUN (this is…
DetailsWondering if your law firm needs an active presence on social media? Social media for lawyers is not a new concept. Many law firm, from Am Law to solos, have been utilizing the social networking sites to build their practices, establish themselves as authorities in their particular field, and generally dominate the online world of…
DetailsSOCIAL MEDIA FOR LAWYERS: BUILDING YOUR PRACTICE IN THE AGE OF THE NEW MEDIA Twitter, Facebook, Avvo, Yelp, LinkedIn… Where to begin? And is it even necessary? For lawyers looking to expand their practice, establish themselves as a reliable authority in their field, and/or build relationships with media and journalists, increasing your online visibility is a must. A professional,…
DetailsWebPresence, Esq. is delighted to sponsor the upcoming Santa Monica Bar Association Annual Judges’ Reception. On March 13, 2013, Southern California lawyers and legal professionals will have a chance to network while also taking a moment to honor the local judiciary. This will be a great opportunity to dine and connect with fellow members of…
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