If you follow our blog, you’ve heard us share that having a mobile presence is no longer helpful, but rather necessary, for a lawyer / law firm / legal services vendor interested in driving leads through the internet.
Why does your website need to be responsively designed (i.e. mobile, tablet, PC, Mac friendly)? Here are a few key reasons:
- 27% of consumers will leave a site if it is not mobile-optimized. This means your potential new client is leaving your website to go to your competition’s mobile-friendly website to retain their services.
- Almost 1/3 of visitors that reach a site via search are coming from some sort of mobile device, whether it be a phone or a tablet.
- People now spend 2.8 hours a day accessing digital media using a mobile device, while only 2.4 hours a day using a desktop or laptop computer
- Google prefers mobile-friendly websites. According to the search engine giant, “this change [Mobilegeddon] will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
What’s more, it is time to consider a modern video marketing strategy. Think outside the box of an attorney or spokesperson talking to a camera and get relevant with animation-style videos. Why? Because video sells (just check out this marketing piece).
Video accounts for 64% of internet traffic, and mobile video traffic accounts for 55% of all mobile traffic, which is an increase from 50% in 2012.
Many law firms and legal services vendors (court reporting agencies, trial consultants, expert witnesses, mediators) have not incorporated mobile into their web marketing strategy. This means they are losing out on new clients, new professional synergies (including media), and greater earning potential.
If you’re in the business of making money, talk to our legal marketing team about how a mobile marketing strategy can help take your law firm or legal services business to the next level.
Thanks to HubSpot for compiling this information.
