Like many attorneys unaccustomed to the fast-paced, stereotypically-teenaged world of social media, you’re probably wondering what, if any, effect LinkedIn or Twitter or YouTube (to name a few) will have on your practice’s bottom line. You are interested in developing your practice, strengthening your local (and maybe not so local) reputation, and bringing in new…
DetailsStill questioning the impact of Social Media, specifically a ethically-sound, informative blog on your legal practice? Wonder no more… According to Hubspot’s The 2012 State of Inbound Marketing, blogs and LinkedIn (a fabulous tool for disseminating your blog posts) are the top two online media accounts for generating new business. The report shows that 57% of companies with a…
DetailsHere are 7 Things You Must Know First Here are the 7 Social Media ‘Must-Knows’ for Your Law Practice 1. Get your law practice on the Social Media accounts; Facebook, Twitter, and LinkedIn are a few. 2. Be aware that each social media accounts must be treated differently, as you are targeting a unique audience…
DetailsHave you ever wondered why your fabulous Facebook page, replete with a detailed list of your legal services, isn’t ‘Liked’ by all? What is separating you from the most popular law firm / attorney? First and likely last, the firm has probably hired a social media expert to maneuver through the ever-changing world of new media. With…
DetailsI’m a Law Firm / Professional Services Corporation — Why Do I Need to Blog? Lawyers and other licensed professionals utilize blogs to enhance their reputation, provide current awareness, and to increase business. Today’s business climate has adapted to the new media approach and your clients — consumers and executives alike — are connecting with…
DetailsThese days, your web presence is almost as important as the services you provide (almost). Your clients — and potential clients — are accustomed to cool/entertaining/you-fill-in-the-blank websites that also provide useful information about the services or products they are seeking. Why should your law firm’s website be any different? If you want to keep viewers…
Details4 Blogging Mistakes Every Lawyer Needs to Avoid! 1. Not Understanding Your Audience! A big mistake many bloggers make is not understanding who their audience is. No matter how knowledgable you are on a topic, if you aren’t connecting with your target audience, you are wasting billable time! In order to deliver useful information, you…
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