You may be convinced that your primary source of business is through word of mouth — and you may be right. However, recent research and online data tracking shows that your website is without question the number one resource for your potential client / media connection, referral source to learn more about you. In other words, before retaining your law firm’s services, your potential client is checking out your online presence… Your law firm website, your LinkedIn profile, your speaking engagements and article publications, and more.
If your website isn’t designed to draw prospective business in, or if your web presence isn’t geared to help potential clients find and positively evaluate you, you’re missing a huge opportunity.
No one will argue the influence that comes with having a past client serve as a reference to a prospective client. We will argue, however, that this potential client will quickly take to the internet to research you before even considering retaining your services. With this digital perspective in mind, is it time to consider your approach to online marketing?
Three of the top four professional services research methods are directly related to your online presence: social media, website, key word searches. This means that along with client references, you need a robust and ethically sound social media campaign, mobile friendly and professional website, and well-written, State Bar friendly legal blog for maximum SEO.
Don’t worry, we can help you with all of the above (and more!). Our social media experts will work with our attorney-writers to produce fresh, relevant, accurate content for your law firm and share it appropriately and effectively across the web. Don’t be surprised when your search engine rankings increase and you get more quality business inquiries!
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WebPresence, Esq. is a web presence management firm run by attorneys for attorneys. We will work with and on behalf of your law firm to create customized, strategic online legal marketing campaigns. Contact us for more details.
